VCOACH Guide to 20 year Hyper 2 Marketing Plans

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Vision Driven Guide to Creating High Performance Highlly Personal (Hyper 2) Marketing Plans used at the Ateneo Graduate School of Business (AGSB) Marketing Management classes of Prof. Remigio Joseph Bong De Ungria

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  • VCOACH Guide to 20 year Hyper 2 Marketing Plans

    1. 1. VCOACH Vision Driven Consistent Achievement 2011 Edition (MBA Student’s Guide to 20 Year Personal HYPERMarketing Plan) Prof. Remigio Joseph A. De Ungria Jr., MBA Ateneo Graduate School of Business
    2. 2. Professor’s Note What’s the most important brand in the world? The Brand with your name on it. What can you do to increase the success of your personal brand? Create a 20 Year, Vision-driven personal HYPERmarketing plan for your BRAND. What is HYPER 2? Highly personal and high performance. - vCOACH Bong De Ungria,2010 2
    3. 3. Here’s the 20 Year Plan 1. Create Vision and Tactics 2. Upload to Your Computer. 3. Align daily. 4. Update Regularly 5. Consistently Achieve! 3
    4. 4. VCOACH Vision Driven Consistent Achievement 2011 Edition (A Student Assignment) vCOACH Bong De Ungria Hyper Asia Pacific Inc. (HAPI)
    5. 5. 8 Mandatory Elements for Highly Personal, High Performance 20 Year Marketing Plans 1. Cover Page with theme + USP 2. Outline 3. Vision/ Mission with your USP 4. Product Portfolio/ Roles 5. Brand Launch 6. Free for All 7. Compare now vs. 20 Years 8. Milestones for Winning 5
    6. 6. VCoach Note To demonstrate the standard for each element, Sample A. Execution by vCoach B. Annotations on sample C. Other great examples by students D. Student samples that can be improved 6
    7. 7. Mandatory Elements for Highly Personal, High Performance 20 Year Marketing Plans 1. Cover Page with theme + USP 2. Outline 3. Vision/ Mission with your USP 4. Product Portfolio/ Roles 5. Brand Launch 6. Free for All 7. Compare now vs. 20 Years 8. Milestones for Winning 7
    8. 8. WIMBLEDON Finals Marketing Plan for vCOACH Bong Bong De Ungria Sep 2010 Sample Execution
    9. 9. WIMBLEDON Finals Marketing Plan for vCOACH Bong Annotations Bong De Ungria 1. Theme = Wimbledon 2. 1 Word Descriptor or USP 2010 Sep (Unique Selling Proposition)= 3. Visual Image of your brand= Coach with eagle and racket & ID pic
    10. 10. WIMBLEDON Finals Marketing Plan for vCOACH Bong Annotations Bong De Ungria See more samples at Sep 2010 http://slideshare.net Search for “20 year personal marketing plan” Or search for “Joseph De Ungria”
    11. 11. Choose your 1 word USP well Great Samples Common, Safe, Undifferentiated vCOACH Shopaholic Friendly Lion-Heart Quiet Shogun Smiling Optimist Honest Doer Simple 11
    12. 12. Road to the Wimbledon Finals A. Daily Rounds – Vision/ Mission – Roles – 12 Point Plan – Monitors B. End in Mind vCoach- Vision driven consistent achievement Sample Execution
    13. 13. Road to the Wimbledon Finals A. Daily Rounds Annotations – Vision/ Mission – Roles 1. Daily Tactics – 12 Point Plan 2. Now vs. 20 Years – Monitors B. End in Mind vCoach- Vision driven consistent achievement
    14. 14. I align daily… Sample Execution VISION/ MISSION My purpose in life is to use daily my God-given technical, marketing and communication talents to COACH people to continuously improve and balance their quality of life in a competitive, global, business and Christian environment against all odds and at its proper time.
    15. 15. I align daily… VISION/ MISSION My purpose in life is to use daily my God-given technical, marketing and communication talents to vCOACH people to continuously Annotations improve and balance their quality of life in a competitive, global, business and Christian 1. Personalized to environment against all odds and at its proper your talents, passions time. 2. Contains your USP 3. Not generic
    16. 16. My Idea of Me… VISION/ MISSION • To reach my potential and be the best in whatever I choose to do –not just to gain for myself but for others– through hard work, persistence, prudence from experience, and prayers. Student sample that can be improved: Too generic. Can be anyone’s vision. Does not contain USP.
    17. 17. Student sample that can be improved: Too generic. Can be anyone’s vision. I align daily… Does not contain USP. VISION/ MISSION  My purpose in life is to be a good provider not only to my family but also to the people and friends around me. Help to provide not only material things but also spiritual and emotional wealth that can attribute to nation building.
    18. 18. Student sample that can be improved: I aligngeneric. Can be anyone’s vision. Too daily… Does not contain USP. VISION/ MISSION • To live each day with love, faith and commitment as these are the values I need to carry on in developing and cultivating god’s given skills and talents in order to achieve the goals in my life. The goals are set for my purpose, to live according to God’s will and to inspire the people surrounding me.
    19. 19. Today’s tools: I remind myself to… VISION/MISSION : With God’s grace, I will use my talents and skills to inspire others to dream and be an instrument to spur action for the achievement of necessary changes and the fulfillment of goals. Student sample that can be improved: Too generic. Can be anyone’s vision. Does not contain USP.
    20. 20. Winning means doing 7 roles well daily Sample Execution 1.Real Christian going to Heaven 2. Sweetheart Husband 3. Model Father 4. Grateful Son 5. Helpful brother 6. Best Ever AVP 7. Inspiring Coach
    21. 21. Winning means doing 7 roles well daily Annotations 1. If your brand is a 1.Real Christian going to Company, what are Heaven The products that 2. Sweetheart Husband Should succeed? 3. Model Father 2. All roles/ products 4. Grateful Son In your personal 5. Helpful brother Portfolio. 6. Best Ever AVP 7. Inspiring vCoach 3. Not limited to 7 Roles
    22. 22. A model father… Sample Execution
    23. 23. A model father… Annotations 1. For each product/ role in your portfolio, Create a slide with pictures that reminds You of this role. 2. Remember- we will upload your file. Share Only pictures that you are comfortable Showing in public. 3. You can also use clipart Or pictures of others if You have privacy or personal concerns about #2.
    24. 24. Sample A grateful son… Execution
    25. 25. A grateful son… Annotations 1. Here is another role. Remember- minimum is 1 slide per role. 2. In the final version you will use daily, you can Substitute videos or music to the pictures.
    26. 26. This is My Brand Today I am Bong (sounds like gong) ATENEO- EAGLE GONG for BONG Sample Execution
    27. 27. This is My Brand Today I Vcoach You YOU vCOACH ATENEO- EAGLE GONG for BONG Sample Execution
    28. 28. D Ang-grease lightining= common expression YOU vCOACH ATENEO- EAGLE Ang Grease GONG ANGRY for BONG LIGHTNING Sample Execution
    29. 29. D Ang-grease Lighting = De Ungria YOU vCOACH ATENEO- EAGLE Ang Grease GONG ANGRY for BONG LIGHTNING Sample Execution
    30. 30. When lighting strikes- eagles fly (Ateneo) YOU COACH ATENEO- EAGLE Ang Grease GONG ANGRY for BONG LIGHTNING Sample Execution ATENEO- EAGLE
    31. 31. Then, sun comes out @ Waltermart (work)… YOU COACH ATENEO- EAGLE Ang Grease GONG ANGRY for BONG LIGHTNING Sample Execution ATENEO- EAGLE
    32. 32. This is My Brand Today COACH Bong D Ang-grease YOU Score 4/4 grade COACH ATENEO- EAGLE 1 pt: USP Ang 0.5 pt.:nickname Grease GONG 0.5 pt: last name ANGRY for BONG pt: what you 1 Are doing, will do LIGHTNING 1 pt: story that Helps link all elements together ATENEO- EAGLE
    33. 33. Excellent Student Brand Launches Very Important: Moving, Extraordinary Story that Weaves All the Elements Together 33
    34. 34. My Brand Today OK Chino Ibarra Sun China OK e-Barrack IT Pro
    35. 35. CORKNEE RAF-RAF TANK-KO Raf-Raf Tank-ko tuhod Portal East Inc
    36. 36. JOLLY Bea Pacheco Echo… …ya aaAA Y Patch Patch Bee for Bea Citi-es Jolly-Bee
    37. 37. Examiner Heidi Gangan Ang H Ang= Gangan Heidi Tongue - T Examiner for Central Bank
    38. 38. Student Brand Launches that can be Improved Use Universal Symbols Combine text with pictures Symbols, story must aid memory retention of key message 38
    39. 39. My brand today… Congressman Mikey the Party Animal Congressman Mikey ATENEO Animal Party DLSU CSB
    40. 40. This is my brand today. . . Artsy Les Yu Les Artsy Designer (Hair)Do for Yu
    41. 41. This is My Brand Today BOOKWORM MM KUI Kui Bookwor m MM
    42. 42. This is My Brand Today Leader Ron Batisan •
    43. 43. Friendly Rommel 43
    44. 44. Friendly Rommel Sta. Ines General Rommel= Friend of Hitler 44
    45. 45. Monitoring to make sure… • Habits check • Time check • Food log • Cash records • Diary Sample Execution
    46. 46. Monitoring to make sure… • Habits check What tactics • Time check Will you use • Food log Regularly to Achieve your • Cash records Goals? • Diary
    47. 47. What is a FREE for all? Serves as additional backbone/ framework/ guide to your plan Based on business, management, sales, personal improvement Can be from books, websites, songs, movies, famous authors’ quotes (pls. cite the source) Translate to how it applies to you! (crucial!) 47
    48. 48. 12 Marketing Plan for Life Robert Michael Fried 1. Define Business- Who Am I? I am vCOACH Bong 2, Assess Market- Capitalize on Strength I have technical, marketing & communication talents. 3. Identify Primary Target Market- Discovering Real Me My God, my family, my work & my students 4. Launch Strategy- Find Niche & Risk My digital strategy is to share 24/7 on-line My risk is others copying my coaching materials which took years to develop. Sample Execution
    49. 49. 12 Marketing Plan for Life Robert Michael Fried 1. Define Business- Who Am I? I am vCOACH Bong who creates highly personal high performance plans. 2, Assess Market- Capitalize on Strength I have technical, marketing & communication talents. 3. Identify Primary Target Market- Discovering Real Me Notice the ff. elements 1. Cite source (book/ author/ site) my students My God, my family, my work & 2. Summarize what source recommends 4. Launch Strategy- Find Niche & Risk (example: Define business) My digital strategy is to share 24/7 on-line 3. Translate to your personal situation My risk is others copying my coaching setting: (example: I am vCOACH Bong) materials which took years to develop.
    50. 50. 12 Marketing Plan for Life Robert Michael Fried 1. Define Business- Who Am I? 2. Assess Market- Capitalize on Strength 3. ID PTM- Discovering Real Me 4. Launch Strategy- Find Niche & Risk This Weather PLC- Innovate Continuously 5. shows the original messages from The Balance Mix-which My Brand business 6. book source Build shows how Principles are applicable to “generic” personal life Plans This lacks a translation to personal Situation of the student.
    51. 51. Marketing Lessons for Life THE GREATEST SALESMAN on the HILL Sample Execution 51
    52. 52. Ten scrolls: I to V I will… 1. Form good habits & become their slave (Today I begin a new life…) 2. Greet this day with love in my heart. 3. Persist until I succeed 4. I am nature’s greatest miracle 5. Live this day as if it is my last. Sample Execution
    53. 53. Ten scrolls: VI to X I will… 6. Be master of my emotions 7. Laugh at the world (for this too shall pass) 8. Multiply my value a hundredfold 9. Act now 10.Pray for guidance Sample Execution
    54. 54. Student Samples Free for All Good or Can Be Improved 54
    55. 55. System Development Life Cycle (SDLC) http://en.wikipedia.org/wiki/Systems_Development_Life_Cycle 2. Analyze the 3. Design the steps situation and needed to be factor all taken considerations 1. Plan and choose my path 4. Carry on as planned! 5. Constantly re- assess, maintain myself on track
    56. 56. System Development Life Cycle (SDLC) http://en.wikipedia.org/wiki/Systems_Development_Life_Cycle 2. Analyze the 3. Design the steps situation and needed to be factor all taken considerations 1. Plan and choose my path Student sample that can be improved: on as 4. Carry planned! I aligncold and uninspiring. Not personalized 5.Too daily… Constantly re- assess, maintain myself on track
    57. 57. 11 Marketing Plan for Life www.mplans.com • 1 Marketing Vision – Who I want to be • 2 Ideal Customer – Whose lives I want to improve • 3 Remarkable Difference – What difference do I want to make • 4 Core Strategy – What would make me stand out among the rest • 5 Product/Service Innovation – What special trait would make people constantly look for me • 6 Marketing Materials – who will help me meet my goals
    58. 58. 11 Marketing Plan for Life www.mplans.com • 1 Marketing Vision – Who I want to be • 2 Ideal Customer – Whose lives I want to improve • 3 Remarkable Difference – What difference do I want to make • 4 Core Strategy – What would make me stand out among the rest • 5 Product/Service sample that–can bespecial trait would Student Innovation What improved: make people constantly look for me • 6 Marketing Materials – who will help me meet my goals While already on a personal level, this I align daily…personal- not translated Is still “generic” To the student.
    59. 59. Secrets of Power Marketing Peter Urs Bender & George Torok 1. Manage Power of Perceptions – Build My Unique Brand 2. Building & Maintaining Relationships – Network Constantly 1. Work with All Forms of Media – Consciously Sell Myself to Others At All Times 1. Leverage Limited Resources You Have to Get More – Overcome Obstacles 5. Employ Database Marketing to Get More From What You Have and Know – Always Improve on What I Already Have and What I Already Am http://www.powermarketing.ca http://www.roberttracz.com/businessproducts.php#secretsof http://www.powermarketingsecrets.blogspot.com
    60. 60. Secrets of Power Marketing Peter Urs Bender & George Torok 1. Manage Power of Perceptions – Build My Unique Brand Student sample that can be improved: 2. Building & Maintaining Relationships – Network Constantly Can be organized better. 1. Work with All Forms of Media – Consciously Sell Myself to Others At All Times 1. Leverage Limitedpersonal level, this While already on a Resources You Have to Get More – Is Overcome Obstacles not translated still “generic” personal- To the student. 5. Employ Database Marketing to Get More From What You Have and Know – Always Improve on What I Already Have and What I Already Am http://www.powermarketing.ca http://www.roberttracz.com/businessproducts.php#secretsof http://www.powermarketingsecrets.blogspot.com
    61. 61. SWOT for Life . . . SWOT Matrix Strengths & Weaknesses Article from: goodlifezen.com A SWOT matrix is a framework for analyzing your strengths and weaknesses, as well as the opportunities and threats you face. This helps you to focus on your strengths, minimize weaknesses, and take advantage of every opportunity.
    62. 62. SWOT for Life . . . SWOT Matrix Strengths & Weaknesses Article from: goodlifezen.com Acceptable student sample: Based on business Personalized A SWOT matrix is a framework for analyzing your strengths and weaknesses, as well as the opportunities and threats you face. This helps you to focus on your strengths, minimize weaknesses, and take advantage of every opportunity.
    63. 63. SWOT for Life . . . SWOT Matrix Opportunities & Threats Article from: goodlifezen.com
    64. 64. SWOT for Life . . . SWOT Matrix Opportunities & Threats Article from: goodlifezen.com Acceptable student sample: Based on business Personalized
    65. 65. 7 Keys To Success by Blas Ople 1. Set Your Goals – What Do I Want To Be? 2. Optimism – Reach Goals Amidst Setbacks 3. Active View – Be Persistent and Proactive
    66. 66. 7 Keys To Success by Blas Ople 1. Set Your Goals – What Do I Want To Be? 2. Optimism – Reach Goals Amidst Setbacks 3. Active View – Be Persistent and Student sample that can be improved: Proactive While already on a personal level, this Is still “generic” personal- not translated To the student.
    67. 67. 10 Tips for Creating a Marketing Plan Rob Engelman 1. Product/Service Definition 2. Target Audience 3. Goals & Objectives 4. Identify the Competition 5. Pricing
    68. 68. 10 Tips for Creating a Marketing Plan Rob Engelman 1. Product/Service Definition 2. Target Audience 3. Goals & Objectives 4. Identify the Competition 5. Pricing Student sample that can be improved: on as 4. Carry planned! I aligncold and uninspiring. Not personalized 5.Too daily… Constantly re- assess, maintain myself on track
    69. 69. The Art of War (For my life) Top 5 Favorite Quotes: • A leader leads by example, not by force • Opportunities multiply as they are seized • One defends when his strength is inadequate, he attacks when it is abundant
    70. 70. The Art of War (For my life) Top 5 Favorite Quotes: • A leader leads by example, not by force • Opportunities multiply as they are seized • One defends when his strength is inadequate, he attacks when it is abundant Student sample that can be improved: on as 4. Carry planned! I align daily… But not personalized 5.Thought provoking. Constantly re- assess, maintain myself on track
    71. 71. 8 Secrets of the Truly Rich Bo Sanchez Secret 1: Be Totally Responsible for Your Success Secret 2: Enlarge Your Psychological Wallet Secret 3: Get Rid of Crazy Religious Beliefs Secret 4: Be Completely Committed to Your Dreams
    72. 72. 8 Secrets of the Truly Rich Bo Sanchez Secret 1: Be Totally Responsible for Your Success Secret 2: Enlarge Your Psychological Wallet Secret 3: Get Rid of Crazy Religious Beliefs Secret 4: Be Completely Committed to Your Dreams Student sample that can be improved: While already on a personal level, this Is still “generic” personal- not translated To the student.
    73. 73. The 20 year journey is worth every day of it… Sample Execution Here and Now End in Mind 45 yrs old Healthy 65 years old Husband Happily married Kids Kids with kids AVP Business Owner Coach Speaker & Author P200,000 loan Living on interest Living day to day No fear of dying
    74. 74. The 20 year journey is worth every day of it… Here and Now End in Mind 45 yrs old Healthy 65 years old Husband Happily married Kids Kids with kids AVP Business Owner Coach years from now Speaker & Author Describe key aspects of your life Now vs. 20 In text or betterloan pictures Living on interest P200,000 yet, in No fear of dying Living day to day
    75. 75. The daily road to the finals is vision-driven and good. As a coach, I succeed if my team wins. My team is my family, my officemates my students and my community. Winning does not depend on my team’s reaching the finals. Being a true Christian, fulfilling God’s vision for me, doing my best, and feeling blessed everyday is my ultimate destiny. Sample Execution
    76. 76. The daily road to the finals is vision-driven and good. As a coach, I succeed if my team wins. My team is my family, my officemates my students and my community. Winning does not depend on my team’s reaching the finals. Being a true Christian, fulfilling God’s vision for me, doing my best, and feeling blessed everyday is my ultimate destiny. Describe milestones, checkpoints for success Towards your goals.
    77. 77. WIMBLEDON Finals Marketing Plan for vCOACH Bong Bong De Ungria Sep 2010 Sample Execution
    78. 78. WIMBLEDON Finals Marketing Plan for vCOACH Bong Bong De Ungria Sep 2010 Your last page should be the same as your Cover page (refer to Lecture on 13 Steps to Power Presentations
    79. 79. VCOACH Vision Driven Consistent Achievement 2011 Edition (MBA Student’s Guide to 20 Year Personal HYPERMarketing Plan) Prof. Remigio Joseph A. De Ungria Jr., MBA Ateneo Graduate School of Business

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