Social Web

Social Web
Trends & Insights
June 16, 2010
@JoSanKu

Social WebTrendsPlatformsKoreaChallenges

Page to People
Social Web
Web for People’s Social Interaction and Community

Page to People

Social Networking > Email Usage…
Users Time
July 2009 November 2007
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

Value
People
Mobile
PC
Service/Information
Desktop
Internet
Bandwidth
ISP
2000
2005
2010~
1995

SNSFast Growth + Low Penetration

Social Web As A Platform
Politics
Business
Marketing
Media
Government
Advertising
Information
Learning
Shopping
Entertainment
Search

Trust Based FilterWisdom of Crowd, Friendsourcing
Recommendations from friends/family
Consumer opinions posted online
Requested email updates
Ads in newspapers
Ads on TV
Ads on radio
Ads in magazines
Branded Web sites
Search engine ads
Web banner ads
Ads on mobile phones
0%
20%
40%
60%
80%
100%

Information and knowledge
Growth
Human absorptive capacity
Time
Social Filter

Evolution of Filter

Social Media
Web Applications and Services for Social Interaction

Social Media is a Conversation
Implicitly, Explicitly
Friends
Colleagues
Customers
Anyone

Group Network Effect (Reed’s Law)
web 2.02.0
People(Social) Power
Value
2N
Network
Connection
N2
News Paper
Subscription
N
N Participants

Evolution
Social Web

Web1.0
Read

Web+Social
Interest Focus
Read/Write
Relationship: Community

Social Web
People Focus
Relationship: Social Graph
Open Platform
Conversation

Facebook Open Graph
Open Social Graph
Social Plug-ins
Social Utility

Mobile
Social Web
Social
24H Participation
Mobile

Social Web Trends
Mobile
Light & Casual
RealTime
Location
Game
Instant Benefit
Marketing
Integration
Data

Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago

Light & Casual
Social Filter (RT)
Writing, Blogging, Tweeting, RT, Checking-in

Real Time
Pages to Stream

Collective Mind

Location
6,000 location-based iPhone apps,
900 Android apps and 300 BlackBerry apps
http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php

Popular Location-Sensitive Apps
Urbanspoon
Loopt
Gowalla
Foursquare
Yelp
Bliquo
BrightKite
Moximity
Whrrl
AroundMe

Social Game
We Rule

Location + Game
Check-inInteractive Online and Offline

Benefit: Coupon
Social Buying to get a daily deal on local goods and services

Marketing

Integration: Mobile SNS Devices
MS KIN

Exponential Growing of Data
More Data Open
Sensor Generated
User Generated

Social Web PlatformsFacebook Twitter Foursquare Zynga

Social Utility Connecting You with Peoplef8, Connect, Open Graph

Facebook Connect
500K Apps
80K Web Sites

Open Graph
50,000 Web Sites A Week

Registration + Login
Engagement
Growth

Mobile Facebook
100K Mobile Users

Platform for Mobile Apps

Twitter

Thread, Pipe, Channel
Not Social Network, But Information Network

Twitterverse: Twitter Open Platform

Information Creation & CirculationBefore/After Twitter

Twitter Platform
RealTime Web
Light Relationship
Casual Conversation as Contents
RT: Social Filter, Distribution, Creation
RealTime Interest Graph. Collective Mind
Viral Spreading
New Ecosystem: Twitterverse
Link as Simplest API
Privacy vsPublicacy

Location-Based Social Platforms
Check-in
Life Graph
open conversations between peer-to-peer and brand-to-consumer in exciting new ways
A fantastic melding of offline and online activity. Entertainment and information all rolled into one

Social
SNS: Communication & Conversation
Friendly
Game
Competition
Challenge
Reputation
Funny
Local
Local Information
Life Logging
Reward
Informative

Mayor Specials

How Does Web Meet World?
Web
Web2
Web2.0
Web1.0
World

Foursquare Platform
Check-in: Presence
Local+Social+Game
Life Graph
Online+Offline: Social Media for Real Life
Revenue Models
Expand to Other Social Objects: People, Book, Songs, Location

Social Web Design

Social
Web

Seven Building Blocks for Social Web
Presence
Relationships
Sharing
Identity
Conversations
Reputation
Groups
Gene Smith: http://www.atomiq.com
Based on Matt Webb, Stewart Butterfield’s and Gene Smith’s writings

Identity
profile
Sign-up
Invitations
reputation
presence
Social
Web
Contacts
Share
Attention
Groups
Convos
Collab
Activity
Relationships
Distribution (Viral)

http://www.emdezine.com/deziningInteractions/wp-content/uploads/2009/10/SocialEcosystemDiagram.png

Social Web in Korea

SNS: Cyworld -12% Y/Y
Global Phenomenon, Facebook Leading, Though Many Regional Strongholds

Twitter & Facebook in Korea
Twitter: 430K May2, 2010

無主空山

Local Services
Trust SystemSocial Interaction OverloadPrivacy and SecurityData OwnershipRevenue ModelsDigital Gap
Digital Smog
Challenge

TGIF: We, Audience
TwitterGoogleiPhone/AppleFacebook

Tweet or Checkin @Pusan
+
Single
+
House at Seoul

Summary

How Fast?
2013 2014

History of the Internet
. -/

Social Web As A Platform
Politics
Business
Marketing
Media
Government
Advertising
Information
Learning
Shopping
Entertainment
Search

The WarSocial Graph & Platform
Portals
SNS
Startups
Mobile Platform Providers
Device Vendors
Telco

Power to the People

KT 종합기술원 중앙연구소
@josanku

http://isoopark.wordpress.com	49
http://www.slideshare.net	38
http://punpunzi.com	19
http://eventful.co.kr	9
http://www.eventful.co.kr	9
http://www.onlydoo.com	7
http://paper.li	6
http://namwook.blogspot.com	3
http://www.iweb34.com	2
http://blog.naver.com	1
http://l-1452.com	1
http://www.hanrss.com	1

Social Web

by josanku on Jun 16, 2010

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Social Web — Presentation Transcript