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Social Web

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  • IdentityA way of uniquely identifying people in the system PresenceA way of knowing who is online, available or otherwise nearby RelationshipsA way of describing how two users in the system are relatedConversationsA way of talking to other people through the system GroupsA way of forming communities of interest ReputationA way of knowing the status of other people in the systemSharingA way of sharing things that are meaningful to participants (like photos or videos)
  • Transcript

    • 1. Social Web
      Trends & Insights
      June 16, 2010
      @JoSanKu
    • 2. Social WebTrendsPlatformsKoreaChallenges
    • 3.
    • 4. Page to People
      Social Web
      Web for People’s Social Interaction and Community
    • 5. Page to People
    • 6. Social Networking > Email Usage…
      Users Time
      July 2009 November 2007
      http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    • 7.
    • 8. Value
      People
      Mobile
      PC
      Service/Information
      Desktop
      Internet
      Bandwidth
      ISP
      2000
      2005
      2010~
      1995
    • 9. SNSFast Growth + Low Penetration
    • 10. Social Web As A Platform
      Politics
      Business
      Marketing
      Media
      Government
      Advertising
      Information
      Learning
      Shopping
      Entertainment
      Search
    • 11. Trust Based FilterWisdom of Crowd, Friendsourcing
      Recommendations from friends/family
      Consumer opinions posted online
      Requested email updates
      Ads in newspapers
      Ads on TV
      Ads on radio
      Ads in magazines
      Branded Web sites
      Search engine ads
      Web banner ads
      Ads on mobile phones
      0%
      20%
      40%
      60%
      80%
      100%
    • 12. Information and knowledge
      Growth
      Human absorptive capacity
      Time
      Social Filter
    • 13. Evolution of Filter
    • 14. Social Media
      Web Applications and Services for Social Interaction
    • 15. Social Media is a Conversation
      Implicitly, Explicitly
      Friends
      Colleagues
      Customers
      Anyone
    • 16. Group Network Effect (Reed’s Law)
      web 2.02.0
      People(Social) Power
      Value
      2N
      Network
      Connection
      N2
      News Paper
      Subscription
      N
      N Participants
    • 17. Evolution
      Social Web
    • 18. Web1.0
      Read
    • 19. Web+Social
      Interest Focus
      Read/Write
      Relationship: Community
    • 20. Social Web
      People Focus
      Relationship: Social Graph
      Open Platform
      Conversation
    • 21. Facebook Open Graph
      Open Social Graph
      Social Plug-ins
      Social Utility
    • 22. Mobile
      Social Web
      Social
      24H Participation
      Mobile
    • 23. Social Web Trends
    • Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago
      http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    • 32. Light & Casual
      Social Filter (RT)
      Writing, Blogging, Tweeting, RT, Checking-in
    • 33. Real Time
      Pages to Stream
    • 34. Collective Mind
    • 35. Location
      6,000 location-based iPhone apps,
      900 Android apps and 300 BlackBerry apps
      http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
    • 36. Popular Location-Sensitive Apps
      Urbanspoon
      Loopt
      Gowalla
      Foursquare
      Yelp
      Bliquo
      BrightKite
      Moximity
      Whrrl
      AroundMe
    • 37. Social Game
      We Rule
    • 38. Location + Game
      Check-inInteractive Online and Offline
    • 39. Benefit: Coupon
      Social Buying to get a daily deal on local goods and services
    • 40. Marketing
    • 41. Integration: Mobile SNS Devices
      MS KIN
    • 42. Exponential Growing of Data
      More Data Open
      Sensor Generated
      User Generated
    • 43. Social Web PlatformsFacebook Twitter Foursquare Zynga
    • 44. Social Utility Connecting You with Peoplef8, Connect, Open Graph
    • 45. Facebook Connect
      500K Apps
      80K Web Sites
    • 46. Open Graph
      50,000 Web Sites A Week
    • 47.
    • 50. Mobile Facebook
      100K Mobile Users
    • 51. Platform for Mobile Apps
    • 52. Twitter
    • 53. Thread, Pipe, Channel
      Not Social Network, But Information Network
    • 54. Twitterverse: Twitter Open Platform
    • 55. Information Creation & CirculationBefore/After Twitter
    • 56. Twitter Platform
      • RealTime Web
      • 57. Light Relationship
      • 58. Casual Conversation as Contents
      • 59. RT: Social Filter, Distribution, Creation
      • 60. RealTime Interest Graph. Collective Mind
      • 61. Viral Spreading
      • 62. New Ecosystem: Twitterverse
      • 63. Link as Simplest API
      • 64. Privacy vsPublicacy
    • 65. Location-Based Social Platforms
      Check-in
      Life Graph
      open conversations between peer-to-peer and brand-to-consumer in exciting new ways
      A fantastic melding of offline and online activity. Entertainment and information all rolled into one
    • 66. Social
      SNS: Communication & Conversation
      Friendly
      Game
      Competition
      Challenge
      Reputation
      Funny
      Local
      Local Information
      Life Logging
      Reward
      Informative
    • 67.
    • 68.
    • 69. Mayor Specials
    • 70.
    • 71.
    • 72.
    • 73.
    • 74. How Does Web Meet World?
      Web
      Web2
      Web2.0
      Web1.0
      World
    • 75. Foursquare Platform
      • Check-in: Presence
      • 76. Local+Social+Game
      • 77. Life Graph
      • 78. Online+Offline: Social Media for Real Life
      • 79. Revenue Models
      • 80. Expand to Other Social Objects: People, Book, Songs, Location
    • Social Web Design
    • 81. Social
      Web
    • 82. Seven Building Blocks for Social Web
      Presence
      Relationships
      Sharing
      Identity
      Conversations
      Reputation
      Groups
      Gene Smith: http://www.atomiq.com
      Based on Matt Webb, Stewart Butterfield’s and Gene Smith’s writings
    • 83. Identity
      profile
      Sign-up
      Invitations
      reputation
      presence
      Social
      Web
      Contacts
      Share
      Attention
      Groups
      Convos
      Collab
      Activity
      Relationships
      Distribution (Viral)
    • 84. http://www.emdezine.com/deziningInteractions/wp-content/uploads/2009/10/SocialEcosystemDiagram.png
    • 85.
    • 86. Social Web in Korea
    • 87. SNS: Cyworld -12% Y/Y
      Global Phenomenon, Facebook Leading, Though Many Regional Strongholds
      http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    • 88. Twitter & Facebook in Korea
      Twitter: 430K May2, 2010
    • 89. 無主空山
    • 90. Local Services
      Trust SystemSocial Interaction OverloadPrivacy and SecurityData OwnershipRevenue ModelsDigital Gap
      Digital Smog
      Challenge
    • 91. TGIF: We, Audience
      TwitterGoogleiPhone/AppleFacebook
    • 92. Tweet or Checkin @Pusan
      +
      Single
      +
      House at Seoul
    • 93. Summary
    • 94. How Fast?
      2013 2014
      http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    • 95. History of the Internet
      . -/
    • 96. Social Web As A Platform
      Politics
      Business
      Marketing
      Media
      Government
      Advertising
      Information
      Learning
      Shopping
      Entertainment
      Search
    • 97. The WarSocial Graph & Platform
      Portals
      SNS
      Startups
      Mobile Platform Providers
      Device Vendors
      Telco
    • 98. Power to the People
    • 99. KT 종합기술원 중앙연구소
      @josanku