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Social Web<br />Trends & Insights<br />June 16, 2010<br />@JoSanKu<br />
Social WebTrendsPlatformsKoreaChallenges<br />
Page to People<br />Social Web<br />Web for People’s Social Interaction and Community<br />
Page to People<br />
Social Networking > Email Usage…<br />Users                Time<br />              July 2009                   November 20...
Value<br />People<br />Mobile<br />PC<br />Service/Information <br />Desktop<br />Internet <br />Bandwidth <br />ISP<br />...
SNSFast Growth + Low Penetration<br />
Social Web As A Platform<br />Politics<br />Business<br />Marketing<br />Media<br />Government<br />Advertising<br />Infor...
Trust Based FilterWisdom of Crowd, Friendsourcing<br />Recommendations from friends/family<br />Consumer opinions posted o...
Information and knowledge<br />Growth<br />Human absorptive capacity<br />Time<br />Social Filter<br />
Evolution of Filter<br />
Social Media<br />Web Applications and Services for Social Interaction<br />
Social Media is a Conversation<br />Implicitly, Explicitly<br />Friends <br />Colleagues <br />Customers <br />Anyone<br />
Group Network Effect (Reed’s Law)<br />web 2.02.0<br />People(Social) Power<br />Value<br />2N<br />Network<br />Connectio...
Evolution<br />Social Web<br />
Web1.0<br />Read<br />
Web+Social<br />Interest Focus<br />Read/Write<br />Relationship: Community<br />
Social Web<br />People Focus<br />Relationship: Social Graph<br />Open Platform<br />Conversation<br />
Facebook Open Graph<br />Open Social Graph<br />Social Plug-ins<br />Social Utility<br />
Mobile <br />Social Web<br />Social<br />24H Participation<br />Mobile<br />
Social Web Trends<br /><ul><li>Mobile
Light & Casual
RealTime
Location
Game
Instant Benefit
Marketing
Integration
Data</li></li></ul><li>Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago<br />http://www.morganstanley.com/insti...
Light & Casual<br />Social Filter (RT)<br />Writing, Blogging, Tweeting, RT, Checking-in<br />
Real Time<br />Pages to Stream<br />
Collective Mind<br />
Location<br />6,000 location-based iPhone apps, <br />900 Android apps and 300 BlackBerry apps<br />http://www.readwritewe...
Popular Location-Sensitive Apps<br />Urbanspoon<br />Loopt<br />Gowalla<br />Foursquare<br />Yelp<br />Bliquo<br />BrightK...
Social Game<br />We Rule<br />
Location + Game<br />Check-inInteractive Online and Offline<br />
Benefit: Coupon<br />Social Buying to get a daily deal on local goods and services<br />
Marketing<br />
Integration: Mobile SNS Devices<br />MS KIN<br />
Exponential Growing of Data<br />More Data Open<br />Sensor Generated<br />User Generated<br />
Social Web PlatformsFacebook Twitter Foursquare Zynga<br />
Social Utility Connecting You with Peoplef8, Connect, Open Graph<br />
Facebook Connect<br />500K Apps<br />80K Web Sites<br />
Open Graph<br />50,000 Web Sites A Week<br />
<ul><li>Registration + Login
Engagement
Growth </li></li></ul><li>
Mobile Facebook<br />100K  Mobile Users<br />
Platform for Mobile Apps<br />
Twitter<br />
Thread, Pipe, Channel<br />Not Social Network, But Information Network<br />
Twitterverse: Twitter Open Platform<br />
Information Creation & CirculationBefore/After Twitter<br />
Twitter Platform<br /><ul><li>RealTime Web
Light Relationship
Casual Conversation as Contents
RT: Social Filter, Distribution, Creation
RealTime Interest Graph. Collective Mind
Viral Spreading
New Ecosystem: Twitterverse
Link as Simplest API
Privacy vsPublicacy</li></li></ul><li>
Location-Based Social Platforms<br />Check-in<br />Life Graph <br />open conversations between peer-to-peer and brand-to-c...
Social<br />SNS: Communication & Conversation<br />Friendly<br />Game<br />Competition<br />Challenge<br />Reputation<br /...
Mayor Specials<br />
How Does Web Meet World?<br />Web<br />Web2<br />Web2.0<br />Web1.0<br />World<br />
Foursquare Platform<br /><ul><li>Check-in: Presence
Local+Social+Game
Life Graph
Online+Offline: Social Media for Real Life
Revenue Models
Expand to Other Social Objects: People, Book, Songs, Location</li></li></ul><li>Social Web Design<br />
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Social Web

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  • IdentityA way of uniquely identifying people in the system PresenceA way of knowing who is online, available or otherwise nearby RelationshipsA way of describing how two users in the system are relatedConversationsA way of talking to other people through the system GroupsA way of forming communities of interest ReputationA way of knowing the status of other people in the systemSharingA way of sharing things that are meaningful to participants (like photos or videos)
  • Transcript of "Social Web"

    1. 1. Social Web<br />Trends & Insights<br />June 16, 2010<br />@JoSanKu<br />
    2. 2. Social WebTrendsPlatformsKoreaChallenges<br />
    3. 3.
    4. 4. Page to People<br />Social Web<br />Web for People’s Social Interaction and Community<br />
    5. 5. Page to People<br />
    6. 6. Social Networking > Email Usage…<br />Users Time<br /> July 2009 November 2007<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
    7. 7.
    8. 8. Value<br />People<br />Mobile<br />PC<br />Service/Information <br />Desktop<br />Internet <br />Bandwidth <br />ISP<br />2000<br />2005<br />2010~<br />1995<br />
    9. 9. SNSFast Growth + Low Penetration<br />
    10. 10. Social Web As A Platform<br />Politics<br />Business<br />Marketing<br />Media<br />Government<br />Advertising<br />Information<br />Learning<br />Shopping<br />Entertainment<br />Search<br />
    11. 11. Trust Based FilterWisdom of Crowd, Friendsourcing<br />Recommendations from friends/family<br />Consumer opinions posted online<br />Requested email updates<br />Ads in newspapers<br />Ads on TV<br />Ads on radio<br />Ads in magazines<br />Branded Web sites<br />Search engine ads<br />Web banner ads<br />Ads on mobile phones<br />0%<br />20%<br />40%<br />60%<br />80%<br />100%<br />
    12. 12. Information and knowledge<br />Growth<br />Human absorptive capacity<br />Time<br />Social Filter<br />
    13. 13. Evolution of Filter<br />
    14. 14. Social Media<br />Web Applications and Services for Social Interaction<br />
    15. 15. Social Media is a Conversation<br />Implicitly, Explicitly<br />Friends <br />Colleagues <br />Customers <br />Anyone<br />
    16. 16. Group Network Effect (Reed’s Law)<br />web 2.02.0<br />People(Social) Power<br />Value<br />2N<br />Network<br />Connection<br />N2<br />News Paper<br />Subscription<br />N<br />N Participants<br />
    17. 17. Evolution<br />Social Web<br />
    18. 18. Web1.0<br />Read<br />
    19. 19. Web+Social<br />Interest Focus<br />Read/Write<br />Relationship: Community<br />
    20. 20. Social Web<br />People Focus<br />Relationship: Social Graph<br />Open Platform<br />Conversation<br />
    21. 21. Facebook Open Graph<br />Open Social Graph<br />Social Plug-ins<br />Social Utility<br />
    22. 22. Mobile <br />Social Web<br />Social<br />24H Participation<br />Mobile<br />
    23. 23. Social Web Trends<br /><ul><li>Mobile
    24. 24. Light & Casual
    25. 25. RealTime
    26. 26. Location
    27. 27. Game
    28. 28. Instant Benefit
    29. 29. Marketing
    30. 30. Integration
    31. 31. Data</li></li></ul><li>Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
    32. 32. Light & Casual<br />Social Filter (RT)<br />Writing, Blogging, Tweeting, RT, Checking-in<br />
    33. 33. Real Time<br />Pages to Stream<br />
    34. 34. Collective Mind<br />
    35. 35. Location<br />6,000 location-based iPhone apps, <br />900 Android apps and 300 BlackBerry apps<br />http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php<br />
    36. 36. Popular Location-Sensitive Apps<br />Urbanspoon<br />Loopt<br />Gowalla<br />Foursquare<br />Yelp<br />Bliquo<br />BrightKite<br />Moximity<br />Whrrl<br />AroundMe<br />
    37. 37. Social Game<br />We Rule<br />
    38. 38. Location + Game<br />Check-inInteractive Online and Offline<br />
    39. 39. Benefit: Coupon<br />Social Buying to get a daily deal on local goods and services<br />
    40. 40. Marketing<br />
    41. 41. Integration: Mobile SNS Devices<br />MS KIN<br />
    42. 42. Exponential Growing of Data<br />More Data Open<br />Sensor Generated<br />User Generated<br />
    43. 43. Social Web PlatformsFacebook Twitter Foursquare Zynga<br />
    44. 44. Social Utility Connecting You with Peoplef8, Connect, Open Graph<br />
    45. 45. Facebook Connect<br />500K Apps<br />80K Web Sites<br />
    46. 46. Open Graph<br />50,000 Web Sites A Week<br />
    47. 47. <ul><li>Registration + Login
    48. 48. Engagement
    49. 49. Growth </li></li></ul><li>
    50. 50. Mobile Facebook<br />100K Mobile Users<br />
    51. 51. Platform for Mobile Apps<br />
    52. 52. Twitter<br />
    53. 53. Thread, Pipe, Channel<br />Not Social Network, But Information Network<br />
    54. 54. Twitterverse: Twitter Open Platform<br />
    55. 55. Information Creation & CirculationBefore/After Twitter<br />
    56. 56. Twitter Platform<br /><ul><li>RealTime Web
    57. 57. Light Relationship
    58. 58. Casual Conversation as Contents
    59. 59. RT: Social Filter, Distribution, Creation
    60. 60. RealTime Interest Graph. Collective Mind
    61. 61. Viral Spreading
    62. 62. New Ecosystem: Twitterverse
    63. 63. Link as Simplest API
    64. 64. Privacy vsPublicacy</li></li></ul><li>
    65. 65. Location-Based Social Platforms<br />Check-in<br />Life Graph <br />open conversations between peer-to-peer and brand-to-consumer in exciting new ways<br />A fantastic melding of offline and online activity. Entertainment and information all rolled into one<br />
    66. 66. Social<br />SNS: Communication & Conversation<br />Friendly<br />Game<br />Competition<br />Challenge<br />Reputation<br />Funny<br />Local<br />Local Information<br />Life Logging<br />Reward<br />Informative<br />
    67. 67.
    68. 68.
    69. 69. Mayor Specials<br />
    70. 70.
    71. 71.
    72. 72.
    73. 73.
    74. 74. How Does Web Meet World?<br />Web<br />Web2<br />Web2.0<br />Web1.0<br />World<br />
    75. 75. Foursquare Platform<br /><ul><li>Check-in: Presence
    76. 76. Local+Social+Game
    77. 77. Life Graph
    78. 78. Online+Offline: Social Media for Real Life
    79. 79. Revenue Models
    80. 80. Expand to Other Social Objects: People, Book, Songs, Location</li></li></ul><li>Social Web Design<br />
    81. 81. Social<br />Web<br />
    82. 82. Seven Building Blocks for Social Web<br />Presence<br />Relationships<br />Sharing<br />Identity<br />Conversations<br />Reputation<br />Groups<br />Gene Smith: http://www.atomiq.com<br />Based on Matt Webb, Stewart Butterfield’s and Gene Smith’s writings<br />
    83. 83. Identity<br />profile<br />Sign-up<br />Invitations<br />reputation<br />presence<br />Social<br />Web<br />Contacts<br />Share<br />Attention<br />Groups<br />Convos<br />Collab<br />Activity<br />Relationships<br />Distribution (Viral)<br />
    84. 84. http://www.emdezine.com/deziningInteractions/wp-content/uploads/2009/10/SocialEcosystemDiagram.png<br />
    85. 85.
    86. 86. Social Web in Korea<br />
    87. 87. SNS: Cyworld -12% Y/Y<br />Global Phenomenon, Facebook Leading, Though Many Regional Strongholds<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
    88. 88. Twitter & Facebook in Korea<br />Twitter: 430K May2, 2010<br />
    89. 89. 無主空山<br />
    90. 90. Local Services<br />Trust SystemSocial Interaction OverloadPrivacy and SecurityData OwnershipRevenue ModelsDigital Gap<br />Digital Smog<br />Challenge<br />
    91. 91. TGIF: We, Audience<br />TwitterGoogleiPhone/AppleFacebook<br />
    92. 92. Tweet or Checkin @Pusan<br />+<br />Single<br />+<br />House at Seoul<br />
    93. 93. Summary<br />
    94. 94. How Fast?<br />2013 2014<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
    95. 95. History of the Internet<br />. -/<br />
    96. 96. Social Web As A Platform<br />Politics<br />Business<br />Marketing<br />Media<br />Government<br />Advertising<br />Information<br />Learning<br />Shopping<br />Entertainment<br />Search<br />
    97. 97. The WarSocial Graph & Platform<br />Portals<br />SNS<br />Startups<br />Mobile Platform Providers<br />Device Vendors<br />Telco<br />
    98. 98. Power to the People<br />
    99. 99. KT 종합기술원 중앙연구소<br />@josanku<br />
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