1. Social Web Trends & Insights June 16, 2010 @JoSanKu

2. Social WebTrendsPlatformsKoreaChallenges

4. Page to People Social Web Web for People’s Social Interaction and Community

5. Page to People

6. Social Networking > Email Usage… Users Time July 2009 November 2007 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

8. Value People Mobile PC Service/Information Desktop Internet Bandwidth ISP 2000 2005 2010~ 1995

9. SNSFast Growth + Low Penetration

10. Social Web As A Platform Politics Business Marketing Media Government Advertising Information Learning Shopping Entertainment Search

11. Trust Based FilterWisdom of Crowd, Friendsourcing Recommendations from friends/family Consumer opinions posted online Requested email updates Ads in newspapers Ads on TV Ads on radio Ads in magazines Branded Web sites Search engine ads Web banner ads Ads on mobile phones 0% 20% 40% 60% 80% 100%

12. Information and knowledge Growth Human absorptive capacity Time Social Filter

13. Evolution of Filter

14. Social Media Web Applications and Services for Social Interaction

15. Social Media is a Conversation Implicitly, Explicitly Friends Colleagues Customers Anyone

16. Group Network Effect (Reed’s Law) web 2.02.0 People(Social) Power Value 2N Network Connection N2 News Paper Subscription N N Participants

17. Evolution Social Web

18. Web1.0 Read

19. Web+Social Interest Focus Read/Write Relationship: Community

20. Social Web People Focus Relationship: Social Graph Open Platform Conversation

21. Facebook Open Graph Open Social Graph Social Plug-ins Social Utility

22. Mobile Social Web Social 24H Participation Mobile

24. Light & Casual

25. RealTime

26. Location

27. Game

28. Instant Benefit

29. Marketing

30. Integration

32. Light & Casual Social Filter (RT) Writing, Blogging, Tweeting, RT, Checking-in

33. Real Time Pages to Stream

34. Collective Mind

35. Location 6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php

36. Popular Location-Sensitive Apps Urbanspoon Loopt Gowalla Foursquare Yelp Bliquo BrightKite Moximity Whrrl AroundMe

37. Social Game We Rule

38. Location + Game Check-inInteractive Online and Offline

39. Benefit: Coupon Social Buying to get a daily deal on local goods and services

40. Marketing

41. Integration: Mobile SNS Devices MS KIN

42. Exponential Growing of Data More Data Open Sensor Generated User Generated

43. Social Web PlatformsFacebook Twitter Foursquare Zynga

44. Social Utility Connecting You with Peoplef8, Connect, Open Graph

45. Facebook Connect 500K Apps 80K Web Sites

46. Open Graph 50,000 Web Sites A Week

48. Engagement

50. Mobile Facebook 100K Mobile Users

51. Platform for Mobile Apps

52. Twitter

53. Thread, Pipe, Channel Not Social Network, But Information Network

54. Twitterverse: Twitter Open Platform

55. Information Creation & CirculationBefore/After Twitter

57. Light Relationship

58. Casual Conversation as Contents

59. RT: Social Filter, Distribution, Creation

60. RealTime Interest Graph. Collective Mind

61. Viral Spreading

62. New Ecosystem: Twitterverse

63. Link as Simplest API

65. Location-Based Social Platforms Check-in Life Graph open conversations between peer-to-peer and brand-to-consumer in exciting new ways A fantastic melding of offline and online activity. Entertainment and information all rolled into one

66. Social SNS: Communication & Conversation Friendly Game Competition Challenge Reputation Funny Local Local Information Life Logging Reward Informative

69. Mayor Specials

74. How Does Web Meet World? Web Web2 Web2.0 Web1.0 World

76. Local+Social+Game

77. Life Graph

78. Online+Offline: Social Media for Real Life

79. Revenue Models

81. Social Web

82. Seven Building Blocks for Social Web Presence Relationships Sharing Identity Conversations Reputation Groups Gene Smith: http://www.atomiq.com Based on Matt Webb, Stewart Butterfield’s and Gene Smith’s writings

83. Identity profile Sign-up Invitations reputation presence Social Web Contacts Share Attention Groups Convos Collab Activity Relationships Distribution (Viral)

84. http://www.emdezine.com/deziningInteractions/wp-content/uploads/2009/10/SocialEcosystemDiagram.png

86. Social Web in Korea

87. SNS: Cyworld -12% Y/Y Global Phenomenon, Facebook Leading, Though Many Regional Strongholds http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

88. Twitter & Facebook in Korea Twitter: 430K May2, 2010

89. 無主空山

90. Local Services Trust SystemSocial Interaction OverloadPrivacy and SecurityData OwnershipRevenue ModelsDigital Gap Digital Smog Challenge

91. TGIF: We, Audience TwitterGoogleiPhone/AppleFacebook

92. Tweet or Checkin @Pusan + Single + House at Seoul

93. Summary

94. How Fast? 2013 2014 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

95. History of the Internet . -/

96. Social Web As A Platform Politics Business Marketing Media Government Advertising Information Learning Shopping Entertainment Search

97. The WarSocial Graph & Platform Portals SNS Startups Mobile Platform Providers Device Vendors Telco

98. Power to the People

99. KT 종합기술원 중앙연구소 @josanku