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  • IdentityA way of uniquely identifying people in the system PresenceA way of knowing who is online, available or otherwise nearby RelationshipsA way of describing how two users in the system are relatedConversationsA way of talking to other people through the system GroupsA way of forming communities of interest ReputationA way of knowing the status of other people in the systemSharingA way of sharing things that are meaningful to participants (like photos or videos)

Social Web Social Web Presentation Transcript

  • Social Web
    Trends & Insights
    June 16, 2010
    @JoSanKu
  • Social WebTrendsPlatformsKoreaChallenges
  • Page to People
    Social Web
    Web for People’s Social Interaction and Community
  • Page to People
  • Social Networking > Email Usage…
    Users Time
    July 2009 November 2007
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • Value
    People
    Mobile
    PC
    Service/Information
    Desktop
    Internet
    Bandwidth
    ISP
    2000
    2005
    2010~
    1995
  • SNSFast Growth + Low Penetration
  • Social Web As A Platform
    Politics
    Business
    Marketing
    Media
    Government
    Advertising
    Information
    Learning
    Shopping
    Entertainment
    Search
  • Trust Based FilterWisdom of Crowd, Friendsourcing
    Recommendations from friends/family
    Consumer opinions posted online
    Requested email updates
    Ads in newspapers
    Ads on TV
    Ads on radio
    Ads in magazines
    Branded Web sites
    Search engine ads
    Web banner ads
    Ads on mobile phones
    0%
    20%
    40%
    60%
    80%
    100%
  • Information and knowledge
    Growth
    Human absorptive capacity
    Time
    Social Filter
  • Evolution of Filter
  • Social Media
    Web Applications and Services for Social Interaction
  • Social Media is a Conversation
    Implicitly, Explicitly
    Friends
    Colleagues
    Customers
    Anyone
  • Group Network Effect (Reed’s Law)
    web 2.02.0
    People(Social) Power
    Value
    2N
    Network
    Connection
    N2
    News Paper
    Subscription
    N
    N Participants
  • Evolution
    Social Web
  • Web1.0
    Read
  • Web+Social
    Interest Focus
    Read/Write
    Relationship: Community
  • Social Web
    People Focus
    Relationship: Social Graph
    Open Platform
    Conversation
  • Facebook Open Graph
    Open Social Graph
    Social Plug-ins
    Social Utility
  • Mobile
    Social Web
    Social
    24H Participation
    Mobile
  • Social Web Trends
    • Mobile
    • Light & Casual
    • RealTime
    • Location
    • Game
    • Instant Benefit
    • Marketing
    • Integration
    • Data
  • Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • Light & Casual
    Social Filter (RT)
    Writing, Blogging, Tweeting, RT, Checking-in
  • Real Time
    Pages to Stream
  • Collective Mind
  • Location
    6,000 location-based iPhone apps,
    900 Android apps and 300 BlackBerry apps
    http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
  • Popular Location-Sensitive Apps
    Urbanspoon
    Loopt
    Gowalla
    Foursquare
    Yelp
    Bliquo
    BrightKite
    Moximity
    Whrrl
    AroundMe
  • Social Game
    We Rule
  • Location + Game
    Check-inInteractive Online and Offline
  • Benefit: Coupon
    Social Buying to get a daily deal on local goods and services
  • Marketing
  • Integration: Mobile SNS Devices
    MS KIN
  • Exponential Growing of Data
    More Data Open
    Sensor Generated
    User Generated
  • Social Web PlatformsFacebook Twitter Foursquare Zynga
  • Social Utility Connecting You with Peoplef8, Connect, Open Graph
  • Facebook Connect
    500K Apps
    80K Web Sites
  • Open Graph
    50,000 Web Sites A Week
    • Registration + Login
    • Engagement
    • Growth
  • Mobile Facebook
    100K Mobile Users
  • Platform for Mobile Apps
  • Twitter
  • Thread, Pipe, Channel
    Not Social Network, But Information Network
  • Twitterverse: Twitter Open Platform
  • Information Creation & CirculationBefore/After Twitter
  • Twitter Platform
    • RealTime Web
    • Light Relationship
    • Casual Conversation as Contents
    • RT: Social Filter, Distribution, Creation
    • RealTime Interest Graph. Collective Mind
    • Viral Spreading
    • New Ecosystem: Twitterverse
    • Link as Simplest API
    • Privacy vsPublicacy
  • Location-Based Social Platforms
    Check-in
    Life Graph
    open conversations between peer-to-peer and brand-to-consumer in exciting new ways
    A fantastic melding of offline and online activity. Entertainment and information all rolled into one
  • Social
    SNS: Communication & Conversation
    Friendly
    Game
    Competition
    Challenge
    Reputation
    Funny
    Local
    Local Information
    Life Logging
    Reward
    Informative
  • Mayor Specials
  • How Does Web Meet World?
    Web
    Web2
    Web2.0
    Web1.0
    World
  • Foursquare Platform
    • Check-in: Presence
    • Local+Social+Game
    • Life Graph
    • Online+Offline: Social Media for Real Life
    • Revenue Models
    • Expand to Other Social Objects: People, Book, Songs, Location
  • Social Web Design
  • Social
    Web
  • Seven Building Blocks for Social Web
    Presence
    Relationships
    Sharing
    Identity
    Conversations
    Reputation
    Groups
    Gene Smith: http://www.atomiq.com
    Based on Matt Webb, Stewart Butterfield’s and Gene Smith’s writings
  • Identity
    profile
    Sign-up
    Invitations
    reputation
    presence
    Social
    Web
    Contacts
    Share
    Attention
    Groups
    Convos
    Collab
    Activity
    Relationships
    Distribution (Viral)
  • http://www.emdezine.com/deziningInteractions/wp-content/uploads/2009/10/SocialEcosystemDiagram.png
  • Social Web in Korea
  • SNS: Cyworld -12% Y/Y
    Global Phenomenon, Facebook Leading, Though Many Regional Strongholds
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • Twitter & Facebook in Korea
    Twitter: 430K May2, 2010
  • 無主空山
  • Local Services
    Trust SystemSocial Interaction OverloadPrivacy and SecurityData OwnershipRevenue ModelsDigital Gap
    Digital Smog
    Challenge
  • TGIF: We, Audience
    TwitterGoogleiPhone/AppleFacebook
  • Tweet or Checkin @Pusan
    +
    Single
    +
    House at Seoul
  • Summary
  • How Fast?
    2013 2014
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • History of the Internet
    . -/
  • Social Web As A Platform
    Politics
    Business
    Marketing
    Media
    Government
    Advertising
    Information
    Learning
    Shopping
    Entertainment
    Search
  • The WarSocial Graph & Platform
    Portals
    SNS
    Startups
    Mobile Platform Providers
    Device Vendors
    Telco
  • Power to the People
  • KT 종합기술원 중앙연구소
    @josanku