2. The only complete and seamless
SNS platform for finding people’s map
ixspans
3. • Known +
• Unknown
Known
• On-line +
• Off-line
On-
line
• Private +
• Public
Private
Sixspans links people to get
connected with anyone in the
world, in real time, on the
internet as well as in real world
both smart phone and PC
platform.
Smartphone platform gives more
valuable services with location based
services(LBS) such that distance from
the searching person is displayed.
By doing so, business and personal
networks will be empowered with
tools only existed in theory, the six
degrees of separation.
www.sixspans.com will be the first
internet page people to start everyday
SixSpans, The only complete
and seamless SNS platform
for finding people’s map.
4. BK Brian Kim
Profit Model:
Advertising
Street or Café , anywhere in the world, Take a picture with Smartphone or connected
camera, then the image gets process in the server to find the information about the
person from DB. Finally the Smartphone shows the information about the person in
the picture as well as the information to connect with the person. The search can
be narrowed if the DB and the target is pre-loaded such as re-union.
Server/
Algorithm
DB
Result
You friend1 friend2 BK
5. • Go to stores, and SixSpans shows the connection between the store owners and you,
making valuable tools to establish “Trust” between the shopper and the owner.
This makes SixSpans the measure of credibility of the shops.
Server/Algorithm
DB
ACME Shops
Jane Smith
Y
O
U
F1 F2
J
S
Concept – Mobile App.(Useful)
Result
QR CODE
issued by
SixSpans
Profit Model:
Charge QR CODE
Sixspans Issue
6. • On the web, find anc click stores with SixSpans issued QR CODE placed, and SixSpans
shows the connection between the store owners and you, making valuable tools to
establish “Trust” between the shopper and the owner. This makes SixSpans the measure
of credibility of the shops.
Server/Algorithm
DB
ACME Shops
Jane Smith
Y
O
U
F1 F2
J
S
Concept – Web. App.(Useful)
Result
QR CODE
issued by
SixSpans
Profit Model:
Charge QR CODE
Sixspans issue
8. Profit Model:
Advertising + 900
calls
On
line
Off
line
On
line
900 Direct
call to the
category
owner
Tools to get users of SixSpans
Charge fee for connecting:
World’s best “ xxxxxxxxxxx “, Such
as;
The best french cook in NY
The best looking girl in their 20’s in Tokyo
The funniest man in London
Weekly competition on small
categories
Prize for winning
Business and personal categories
Target
You
9.
10. Cyworld Mini HP
Almost Inactive with DB in Korea, China, USA
Myspace
Serious drop in users
Offer users to convert in
platform
- Smartphone based SNS
ixspans
Great businesses thrive on scarcity. Social media excels at oversupply.
2012 Korea Presidential Election DB
11. Network
Profit Model:
900 calls charge
On
line
Off
line
On
line
True online(Internet) and offline(phone) seamless people search network
Target
You
Teaser
info. To
verify the
target
before
charging
12. Both business and
personal quest for
human network to
be introduced the
strangers of interest
has value LinkedIn
already proved.
shows the trust network needed
- Useful, Need, Fun in real time.
ixspans
• How can one find a way to
connect with strangers in the
world without vast personal
network?
• How can we trust strangers in
real world?
• How can we trust new stores?
Opportunities
14. “One of the biggest drivers of
the Internet is, not
surprisingly, shopping and
finding new and cool products
to buy.
Pinterest helps people do that,
plus it lets them show others
how they’re using items and
how they’ve combined them
in creative ways.
• SNS users have learned to
first trust each other:
92% of all digital
consumers only buy a
product. If their peers,
social influencer, or
bloggers have written a
positive review about It
Declining
Trust on
all
sectors
15. •Advertising: Microsoft advertising
inventory
•Facebook Credit: 30% fee for
games and apps purchased.
•2011 $4.27 billion double from $2.0
billion from2010.
• $3.8 billion from advertising, 470
million from Facebook credit.
•$445 million from Zynga, social
game company
Can be used to find out how disease spread, find jobs,
catch criminals, find lost friend, find lost parents etc.
Connect with facebook, Open API : Two major factors for explosive growth.
16. Social Networking is
replacing e-mail/IM, and
growing rapidly. But not
replacing other contents
Facebook overtakes most of
the SNS overcoming cultural
differences
Naver Café
users
Majority of Cyworld
users are inactive, visit
to check old status
17. Page Server/Algorithm DB
Most recent 3 months comm. number by media – SMS message, kakao talk, email, telephone call
Pre-screen/grouping
Shortest path
algorithm
Exception rules
Shortest Path Between the Nodes: F(x)=manually collected data+ automatically collected data(most
recent 3 months data by media: SMS, Telephone, email
•Manual(User Provided):Name/Sex/Job/Hobby/Age/
=============================== same=0,1 otherwise
•Automatic(public DB): 10 frequent phone number (off line smartphone (0 if listed,2 otherwise))
10 frequent e-mail address(on line – web(0 if listed, 2 otherwise)) Web Crawler Data match(0 if
listed, 2 otherwise)(on line))
ixspans
19. Female oriented ,
Social bookmarking and scrapping pictures
Male version of Pinterest
Community around photos
Keyword Human
Bridge
Friend’s
Wall
Short
Messages
Search
Engine
Business
connection
Strength New BM
which
shows
network
among
people,
including
strangers
Shows
friends
pictures
and
activities
Real time
broadcast
of short
messages
Search all
via
Internet
Existing
business
network DB
Weakness Lack of DB
& Funding
– Can be
overcome
with
Cyworld,
Myspace
As users
gets older,
users can
get bored
with
“same old
stories”
Too many
issues to
look,
especially
with large
followers
Less
personal
data
Focused on
business
relationship,
not personal
relationship
Pros: Beneficial to one's social
life because they can
continuously stay in contact
with their friends and relatives.
Cons: Can cause increased
antisocial tendencies because
people are not directly
communicating with each
other.
Next Generation SNS
Business oriented model
LinkedIn only provides
limited services on data, not
algorithm.
app. “Six Degrees” had
5.8 million users until it was
shut down due to Facebook
policy of not storing friends
data more than 24 hours.
The 6th degree.net
folded due to lack of fund.
20. Websites
Personal Badoo Bebo Cyworld Diaspora Facebook
FriendFeed Friendster Google+ Hi5 Hyves
Ibibo Jaiku Me2day moteNote Myspace Netlog
Nextdoor Orkut Renren StudiVZ Tagged
Tribe.net Tuenti
Tumblr Twitter Unthink Vkontakte YouTube
Professional Hub Culture LinkedIn NationalField Plaxo
Viadeo XING Defunct SixDegrees.com
White-label services Ning Wall.fm
Tools Facebook Connect OpenSocial Social network
analysis software Diaspora (software)
General Comparison of software Online identity User
profile Virtual community 100+ million users
Applications Social network advertising Social network
hosting service Online dating service (comparison)
Mobile
User interface Activity stream (Brand/Fan) Pages Like
button Hashtag Groups Reblogging Polling
Internet petitions
Implications User gender difference Use in investigations
Related concepts Small world experiment Small-world
network Social network Cybersectarianism
21. •MS Ind&Syst. Eng. San Jose State Univ.
•Chairman, KTI
BK Brian, Kim : CEO
•PhD KAIST
Manjohn. Won : TBD
•CEO, Dizzocom
•MS Yeonse Univ.
HS Seo : TBD
•LG, Researcher
•PhD Candidate Social Computing, KAIST
SW Jang : CTO
•BS Computer Science, Univ.of Cambridge
Christopher JM, Kim : Technologist
•PhD Management Science, Stanford Univ.
•Professor, Kyung-min Univ.
CS, Kim : Board Member
•BS Business, Korea Univ.
•CPA, Ernst Young Consulting
HY, Lee : Board Member
CEO
CTO COO CMO CFO
Board of
Directors
Infra. Dev.
S/W Dev.
Ad Tech.
Network
Call Center
Sales
Biz. Dev.
Marketing
Accounting
22. Start!
ixspans
Initial team
building &
develop BM
Initial Demo
& Patents file
Initial
Funding
Refine
Business
Model
Complete
Sixspans
business
Launch in
Korea
Outsource
initial demo
to KAIST
social
Computing
Lab
Hire world’s
best staff
Alliance
with Google
– MS/
Facebook
alliance
Full
funding
Launch in
UK
Launch in
China
Launch in
USA
Refine/
Modify
