Social Web
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Social Web
- 1. Social Web Trends & Insights June 16, 2010 @JoSanKu
- 4. Page to People Social Web Web for People’s Social Interaction and Community
- 6. Social Networking > Email Usage… Users Time July 2009 November 2007 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
- 8. Value People Mobile PC Service/Information Desktop Internet Bandwidth ISP 2000 2005 2010~ 1995
- 9. SNSFast Growth + Low Penetration
- 10. Social Web As A Platform Politics Business Marketing Media Government Advertising Information Learning Shopping Entertainment Search
- 11. Trust Based FilterWisdom of Crowd, Friendsourcing Recommendations from friends/family Consumer opinions posted online Requested email updates Ads in newspapers Ads on TV Ads on radio Ads in magazines Branded Web sites Search engine ads Web banner ads Ads on mobile phones 0% 20% 40% 60% 80% 100%
- 12. Information and knowledge Growth Human absorptive capacity Time Social Filter
- 14. Social Media Web Applications and Services for Social Interaction
- 15. Social Media is a Conversation Implicitly, Explicitly Friends Colleagues Customers Anyone
- 16. Group Network Effect (Reed’s Law) web 2.02.0 People(Social) Power Value 2N Network Connection N2 News Paper Subscription N N Participants
- 18. Web1.0 Read
- 19. Web+Social Interest Focus Read/Write Relationship: Community
- 20. Social Web People Focus Relationship: Social Graph Open Platform Conversation
- 21. Facebook Open Graph Open Social Graph Social Plug-ins Social Utility
- 22. Mobile Social Web Social 24H Participation Mobile
- 24. Light & Casual
- 25. RealTime
- 26. Location
- 27. Game
- 28. Instant Benefit
- 29. Marketing
- 30. Integration
- 32. Light & Casual Social Filter (RT) Writing, Blogging, Tweeting, RT, Checking-in
- 33. Real Time Pages to Stream
- 34. Collective Mind
- 35. Location 6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
- 36. Popular Location-Sensitive Apps Urbanspoon Loopt Gowalla Foursquare Yelp Bliquo BrightKite Moximity Whrrl AroundMe
- 37. Social Game We Rule
- 38. Location + Game Check-inInteractive Online and Offline
- 39. Benefit: Coupon Social Buying to get a daily deal on local goods and services
- 40. Marketing
- 41. Integration: Mobile SNS Devices MS KIN
- 42. Exponential Growing of Data More Data Open Sensor Generated User Generated
- 43. Social Web PlatformsFacebook Twitter Foursquare Zynga
- 44. Social Utility Connecting You with Peoplef8, Connect, Open Graph
- 45. Facebook Connect 500K Apps 80K Web Sites
- 46. Open Graph 50,000 Web Sites A Week
- 48. Engagement
- 50. Mobile Facebook 100K Mobile Users
- 51. Platform for Mobile Apps
- 52. Twitter
- 53. Thread, Pipe, Channel Not Social Network, But Information Network
- 54. Twitterverse: Twitter Open Platform
- 55. Information Creation & CirculationBefore/After Twitter
- 58. Casual Conversation as Contents
- 59. RT: Social Filter, Distribution, Creation
- 60. RealTime Interest Graph. Collective Mind
- 61. Viral Spreading
- 63. Link as Simplest API
- 65. Location-Based Social Platforms Check-in Life Graph open conversations between peer-to-peer and brand-to-consumer in exciting new ways A fantastic melding of offline and online activity. Entertainment and information all rolled into one
- 66. Social SNS: Communication & Conversation Friendly Game Competition Challenge Reputation Funny Local Local Information Life Logging Reward Informative
- 69. Mayor Specials
- 74. How Does Web Meet World? Web Web2 Web2.0 Web1.0 World
- 77. Life Graph
- 78. Online+Offline: Social Media for Real Life
- 79. Revenue Models
- 81. Social Web
- 82. Seven Building Blocks for Social Web Presence Relationships Sharing Identity Conversations Reputation Groups Gene Smith: http://www.atomiq.com Based on Matt Webb, Stewart Butterfield’s and Gene Smith’s writings
- 83. Identity profile Sign-up Invitations reputation presence Social Web Contacts Share Attention Groups Convos Collab Activity Relationships Distribution (Viral)
- 84. http://www.emdezine.com/deziningInteractions/wp-content/uploads/2009/10/SocialEcosystemDiagram.png
- 86. Social Web in Korea
- 87. SNS: Cyworld -12% Y/Y Global Phenomenon, Facebook Leading, Though Many Regional Strongholds http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
- 88. Twitter & Facebook in Korea Twitter: 430K May2, 2010
- 89. 無主空山
- 90. Local Services Trust SystemSocial Interaction OverloadPrivacy and SecurityData OwnershipRevenue ModelsDigital Gap Digital Smog Challenge
- 91. TGIF: We, Audience TwitterGoogleiPhone/AppleFacebook
- 92. Tweet or Checkin @Pusan + Single + House at Seoul
- 93. Summary
- 94. How Fast? 2013 2014 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
- 95. History of the Internet . -/
- 96. Social Web As A Platform Politics Business Marketing Media Government Advertising Information Learning Shopping Entertainment Search
- 97. The WarSocial Graph & Platform Portals SNS Startups Mobile Platform Providers Device Vendors Telco
- 98. Power to the People
- 99. KT 종합기술원 중앙연구소 @josanku
Editor's Notes
- IdentityA way of uniquely identifying people in the system PresenceA way of knowing who is online, available or otherwise nearby RelationshipsA way of describing how two users in the system are relatedConversationsA way of talking to other people through the system GroupsA way of forming communities of interest ReputationA way of knowing the status of other people in the systemSharingA way of sharing things that are meaningful to participants (like photos or videos)