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Social Media in a Nutshell

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A high level view of the social media sphere. How are trends, key technologies, and startups shaping the internet. Also discuss the role that mobile devices and gaming consoles are playing in enabling these technologies. Branded Entertainment, Produce Placement, and various other monetization techniques are discussed in the end.

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Social Media in a Nutshell

  1. 2. THERE ARE ONLY 24 HRS IN A DAY
  2. 7. None Of These Sites Existed 6 Years Ago
  3. 9. The Long Tail of Startups
  4. 10. New Media is “ Present Media ”
  5. 11. ACTIVE VS. PASSIVE <ul><li>Content is consumed in two ways: </li></ul>
  6. 12. Evolution of Media
  7. 13. Internet Is Not Going to Replace Television
  8. 14. SO WHAT’S SO SOCIAL ABOUT SOCIAL MEDIA?
  9. 16. What Do These Sites Have In Common?
  10. 17. What Makes Website Social? <ul><li>Identity: who are you? </li></ul><ul><li>Reputation: what do people think you stand for? </li></ul><ul><li>Presence: where are you? </li></ul><ul><li>Relationships: who are you connected with? who do you trust? </li></ul><ul><li>Groups: how do you organize your connections? </li></ul><ul><li>Conversations: what do you discuss with others? </li></ul>
  11. 18. The Consumers Of Content Are Also Its Producers
  12. 19. Social News & Bookmarking <ul><li>Blogs </li></ul><ul><ul><li>Live Journal </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Mixx </li></ul></ul>
  13. 20. News Has Become Instantaneous
  14. 21. Social Networking
  15. 24. Social Networking <ul><li>Personal </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul><ul><li>Hi5 </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Private </li></ul><ul><li>LinkedIn </li></ul><ul><li>Sprouter </li></ul><ul><li>Ryze </li></ul><ul><li>Plaxo </li></ul><ul><li>Xing </li></ul>
  16. 25. <ul><li>Facebook is for real-time communication </li></ul><ul><li>MySpace is for music artists and fan groups </li></ul><ul><li>Hi5 is for gamers and high-school students </li></ul><ul><li>LinkedIn is for business professionals and recruiters </li></ul>
  17. 26. Facebook vs. Twitter
  18. 27. Twitter is as of December 2009 processing more than one billion tweets per month
  19. 28. <ul><li>Facebook </li></ul><ul><li>Real relationships </li></ul><ul><li>Connected network </li></ul><ul><li>Media updates </li></ul><ul><li>On-site third party applications </li></ul><ul><li>Twitter </li></ul><ul><li>Open relationships </li></ul><ul><li>Idea network </li></ul><ul><li>Status updates </li></ul><ul><li>Off-site third party applications </li></ul>Facebook vs. Twitter
  20. 31. Micro Applications (Applications Built On Top Of Applications) <ul><li>Causes </li></ul><ul><li>Mafia Wars </li></ul><ul><li>Farmville </li></ul><ul><li>iGoogle Apps </li></ul><ul><li>Pip.io </li></ul>
  21. 32. Virtual Goods Are Worth $1.5 billion
  22. 33. Social Photos and Videos <ul><li>Flickr </li></ul><ul><li>YouTube/Hulu </li></ul>
  23. 34. Social Collaboration <ul><li>Wikipedia </li></ul><ul><li>Google Wave </li></ul><ul><li>Google Maps </li></ul>
  24. 35. Digg Was Built For Less Than $2000
  25. 36. Industry Leading Blogs <ul><li>Social Media: Mashable.com </li></ul><ul><li>Startup News: TechCrunch.com </li></ul><ul><li>New Media Analysis: ReadWriteWeb.com </li></ul><ul><li>Latest Gadgets: Engadget.com </li></ul><ul><li>Television and Media: GigaOm.com </li></ul>
  26. 37. TECHNICAL TERMS AND LEXICON
  27. 38. Important Concepts <ul><li>Web 2.0 and Folksonomies </li></ul><ul><li>Content Tags </li></ul><ul><li>Cloud Computing </li></ul><ul><li>API </li></ul><ul><li>Mashups and Widgets </li></ul><ul><li>HTML 5 </li></ul>
  28. 39. ENABLING TECHNOLOGIES <ul><li>The quiet revolution </li></ul>
  29. 40. There Is An Ongoing Movement Towards Open Data
  30. 41. Open Data <ul><li>Facebook Connect and API </li></ul><ul><li>Twitter OAuth </li></ul><ul><li>OpenID </li></ul><ul><li>OpenSocial </li></ul><ul><li>Google Connect </li></ul>
  31. 42. When Picking a Platform, Consider: <ul><li>Geographic location of target users </li></ul><ul><li>Ownership of data (copyright issues) </li></ul><ul><li>Flexibility of platform </li></ul><ul><li>Usage limits </li></ul><ul><li>Potential for monetization </li></ul><ul><li>Ability to leverage the social graph </li></ul>
  32. 43. HOW IS CONTENT SPREAD?
  33. 44. Content Aggregation vs. Syndication
  34. 45. Content Aggregation Content Aggregator Blog NY Times Facebook Me
  35. 46. Content Syndication Me Facebook Twitter Other Users
  36. 47. EXTENDING THE DESKTOP EXPERIENCE <ul><li>The Social Smart Phone </li></ul>
  37. 48. When Forecasting The Future, Look East
  38. 50. Some New Devices
  39. 51. Review Of Popular Mobile Phones <ul><li>HTC Touch </li></ul>
  40. 52. Review Of Popular Mobile Phones <ul><li>Nexus One </li></ul>
  41. 53. Review Of Popular Mobile Phones <ul><li>iPhone </li></ul>
  42. 54. Review Of Popular Mobile Phones <ul><li>BlackBerry </li></ul>
  43. 55. Reference: http://gigaom.com
  44. 57. iTunes has sold over 1 billion songs
  45. 58. Canada’s Service Provider <ul><li>Rogers </li></ul><ul><ul><li>Fido </li></ul></ul><ul><li>Bell </li></ul><ul><ul><li>Virgin </li></ul></ul><ul><li>Telus </li></ul><ul><li>Wind Mobile </li></ul><ul><li>Mobilicity </li></ul>
  46. 59. Network Types <ul><li>3G </li></ul><ul><ul><li>GSM is used by over 2 billion people </li></ul></ul><ul><li>HSPA </li></ul><ul><ul><li>Bell and Telus moved from 3G </li></ul></ul><ul><li>GSM </li></ul><ul><ul><ul><li>GSM is used by over 2 billion people </li></ul></ul></ul><ul><li>4G </li></ul>
  47. 60. A Device That’s Not Connected Is Not Interesting
  48. 61. Popular Mobile Platforms <ul><li>iPhone </li></ul><ul><li>Windows Mobile 7 Series </li></ul><ul><li>Android </li></ul><ul><li>BlackBerry </li></ul>
  49. 62. It’s Cheaper To Develop For iPhone
  50. 63. Applications Sell For More On BlackBerry <ul><li>$1.99 on iPhone </li></ul><ul><li>$2.72 on Android </li></ul><ul><li>$5.99 on BlackBerry </li></ul>
  51. 64. Behold, the iPad
  52. 65. All iPhone Applications Will Run On iPad
  53. 66. More than 300, 000 iPads sold on first day
  54. 67. TYPES OF MOBILE APPLICATIONS
  55. 68. How To Choose Between WAP vs. Native
  56. 69. WAP vs. Native <ul><li>WAP applications are easier to build for </li></ul><ul><li>Native applications can better leverage the device hardware </li></ul>
  57. 70. Types Of Application <ul><li>Tap Tap Revenge </li></ul><ul><li>Yelp Augmented Reality/TinEye </li></ul><ul><li>Google Translator </li></ul><ul><li>Google Sky </li></ul><ul><li>Nike Collaboration With Apple </li></ul><ul><li>ING Mobile Payments </li></ul>
  58. 71. A Phone Is No Longer A Phone, It’s Your Alter Ego
  59. 72. GAMING PLATFORMS
  60. 73. Gaming Is A Bigger Industry Than Hollywood
  61. 74. “ Call of Duty” Sold 14 Million Copies In 24 Hours
  62. 75. Three Types <ul><li>Gaming Consoles </li></ul><ul><li>Handheld Devices </li></ul><ul><li>Web Based </li></ul>
  63. 76. Gaming Consoles <ul><li>Nintendo Wii </li></ul><ul><li>Sony Playstation </li></ul><ul><li>Microsoft Xbox </li></ul>
  64. 77. Handheld Devices <ul><li>Sony PSP </li></ul><ul><li>Nintendo DS </li></ul><ul><li>Microsoft Zune, Apple iPhone, etc </li></ul>
  65. 78. Flash vs. Apple
  66. 79. MONETIZATION OF DIGITAL MEDIA
  67. 80. On The Internet There Are A Few Millionaires But Hardly Any Billionaires
  68. 81. Monetization Models <ul><li>Advertising </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>E-Commerce </li></ul><ul><li>Product Placement </li></ul><ul><li>Branded Entertainment </li></ul><ul><li>Subscription Model </li></ul>
  69. 82. Advertising <ul><li>Embedded YouTube Ads </li></ul><ul><li>Google Adsense / Adbrite </li></ul>
  70. 83. Affiliate Marketing <ul><li>Commission Junction </li></ul><ul><li>Amazon Affiliates </li></ul>
  71. 84. E-Commerce <ul><li>EventBrite (Event Registration) </li></ul><ul><li>Monster (Job Board) </li></ul><ul><li>E-Bay (PayPal) </li></ul><ul><li>ING Mobile Payments </li></ul>
  72. 85. Product Placement and Branded Entertainment <ul><li>Seth Macfarlane </li></ul><ul><li>LoneyGirl15 </li></ul><ul><li>The Onion Video </li></ul>
  73. 86. Subscription Model <ul><li>Wall Street Journal </li></ul><ul><li>Netflix </li></ul>
  74. 87. SOCIAL MEDIA MARKETING
  75. 88. Users Have An Attention Span Of An Orangutan
  76. 89. How Is Content Spread? <ul><li>Content Out Of The Ordinary </li></ul><ul><li>User Gets Rewarded In Return </li></ul><ul><li>Become A Medium Of Communication </li></ul>
  77. 90. Organic vs. Paid Growth
  78. 91. Organic Growth <ul><li>Direct Traffic </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Viral </li></ul>
  79. 92. Suggested Reading Material
  80. 93. Paid Growth <ul><li>Social Ads </li></ul><ul><li>Google Adwords </li></ul><ul><li>Newsletter Campaigns </li></ul>
  81. 94. SUCCESS METRICS <ul><li>What Gets Measured Gets Improved </li></ul>
  82. 95. Traffic Metrics <ul><li>Measure Web Traffic with Google Analytics and Crazy Egg </li></ul><ul><li>Measure Social Interactions with TweetDeck, Alerts, and Google Blog Search </li></ul><ul><li>Measure Blog Subscriptions with Feedburner </li></ul>
  83. 97. Stay In Touch http://facebook.jawadonweb.com http://jawadonweb.com [email_address] http://twitter.jawadonweb.com

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