The document discusses several insights about the increasing connection between the physical and digital worlds. Physical activities like running can now be mapped and tracked digitally. Social networks and commerce sites allow people to get recommendations from friends and purchase items online. As technology becomes more advanced and mobile, information and deals will be pushed to users automatically based on location and interests. Social connections are expanding worldwide through platforms like LinkedIn, transforming how people interact globally. Media is also becoming more interactive, engaging users in dynamic virtual worlds like Second Life.

2. Insight 1
 Physical and Digital World more connected than ever
before

3. Nike + GPS
 Map Your Run
 Track Your Progress
 Mid Run Cheers

6. Insight 2
Social Dashboards
 Other cos can develop and grow their own
technologies and businesses

7.  Social Idea Network for investing community
 Market insights,Charts,News
 Follow like minded traders
 Focused Market Info

10. Insight 3
Social Commerce Stores-Social Commerce
P & G….29 Brand Stores
on FB

11. Social Commerce
 Use of Social Networks in the context of eCommerce
transactions
 Collaborative eCommerce tools that enables shoppers
to “get advice from trusted individuals, find goods and
services and then purchase them”

12. Social Commerce Sites

13. Insight 4
Web 3.0…Semantic Web
 No Need to search for Information
 Information will follow us
 Served to the right person, at the right time

14. Insight 5
Mobile Technology
 More dominant
 NFC Technologies: Special promotions,coupons, and
tips based on geographical location and interest graph

15. ShopAlert from AT&T

 Great deals by text messages

 Stores,restaurants and events


16. Insight 6 : A worldwide melting pot
 Human Relationships not physically dependent

17. My Linkedin Connections
 My 1 st Level Connections: 4,518
 Two degrees Away: 1,258,200+
 Three degrees away: 13,951,400+
 Total Users I can contact through an Intro:

18. My Linkedin Connections
 Users I can contact directly through InMail: 135,000,000+
 Connections: 474 locations, but access to 2571 additional
locations
 Top Locations in my network: 5% in NY
 : 4% in Mumbai
 : 4% in Delhi
 : 4 % in SFO

19. My Linkedin Connections
 Top Industries in my network:
 14% in IT and services
 9% in Marketing and Services
 6% in Computer Software
 Connections in 136 industries, but access to 148 more

20. Insight 7 : No Longer Passive Media Consumers
 Media will interact with us in dynamic ways

21. Second Life

22. Activities
 Explore
 Meet People
 Go Shopping
 Get Settled
 Get Educated
 Make Money

23. Not all Virtual