SlideShare a Scribd company logo
Social Media for Business  Phil Shackleton: @limeybloke Mixd : @mixd
#mixdsocial ,[object Object]
Who am I? ,[object Object],[object Object],[object Object],[object Object]
Today... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hands up!
So what exactly is Social Media?
[object Object],An umbrella term that defines the various activities that integrate technology and social interaction.
Which is just a fancy way to describe  the billions of conversations happening online all the time. Which is just a fancy way to describe  the billions of conversations happening online all the time.
Adding a “Like” button to your website is not social media!
[object Object],Wikipedia: http://en.wikipedia.org/wiki/Social_network_service
“ The best way of getting people talking is to make it the best possible experience” The Guardian.
The current Social Media landscape
 
 
 
250 million people use Facebook every day from a membership of more than 500 million worldwide, and more than one third of those access the site through mobile.
Facebook brand pages attract far higher traffic than official brand websites
Twitter launched in 2006!
From Stephen Fry's thoughts to the recent super-injunction, the micro-blogging site has changed the way we communicate.
 
Location based services
A location-based service (LBS) is an information service that makes use of the geographical position of your mobile device.
Foursquare enables users to have access to community-created advice on what is worth doing.
 
 
Social media is changing the way we communicate…
2010 saw an evolution in the way people consume on mobile and across the web.
 
 
 
Brand reputation
Newcastle United set Twitter guidelines for players.
2011 the year of Mobile!
Remember this?
 
 
 
How can business benefit from Social Media?
 
 
 
 
 
 
 
 
 
 
 
 
 
Twitter benefits business ,[object Object],[object Object]
Social media tactics employed
Use of Facebook
Use of Twitter
54% of companies now use some sort of Buzz monitoring tool
Companies are often neglecting to dedicate enough resources to manage social media.
Social tools
Tools to help... ,[object Object],[object Object]
The future…
"Social is not just about sharing connections, it's about providing different ways for people to interact and 2011 will see more and more things become social.” Sophy Silver - Facebook's UK & Ireland PR chief.
Facebook's on-site payment system, which is currently used only for gaming, may be extended to be used with on-site commerce
Twitter is reportedly in talks with potential purchasers, including Facebook and Google, over an acquisition which would value the micro-blogging site at $10bn.
...and that’s it for now! ,[object Object]

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Social media for business

Editor's Notes

  1. Quick show of hands... Who’s using Facebook for their business? And what about Twitter?
  2. . “Coca-Cola saw around 270,000 monthly unique users on its own sites but 22.5 million on Facebook.com” Emily White, Facebook's director of local.