Digital Divide The Factors, Developments and SuggestionsBeth Schoren
The Factors of Who, Where & What
With New Commitments Developing &
Suggestions for Achievement that Meet Four United Nations Goals on Sustainability Target Date 2030
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 29, 2020 to scholars, policy makers and civil society advocates convened by New York University’s Governance Lab (GovLab). He described findings from two canvassings of hundreds of technology and democracy experts that captured their views about the future of democracy and the future of social and civic innovation by the year 2030. Among other subjects, the experts looked at the impact of misinformation, “techlash” and trust in government institutions.
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 14, 2020 at a gathering sponsored by the International Institute of Communications. He described the most recent Center public opinion surveys since mid-March, covering the impact of the COVID-19 outbreak, racial justice protests that began in the summer, and the final stages of the 2020 presidential election campaign. He particularly examined how and why people are using the internet in the midst of multiple national crises and their concerns about digital divide and homework gap issues. And he covered how the Center has researched the impact of misinformation in recent years.
Lee Rainie discussed an extensive roster of expert predictions about the internet in the coming decade. He discussed what happens to people’s behavior when the internet is everywhere, how new social and cultural divides will emerge, how deeply education will be disrupted, and how a different mix of companies will influence the Internet.
Digital Divide The Factors, Developments and SuggestionsBeth Schoren
The Factors of Who, Where & What
With New Commitments Developing &
Suggestions for Achievement that Meet Four United Nations Goals on Sustainability Target Date 2030
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 29, 2020 to scholars, policy makers and civil society advocates convened by New York University’s Governance Lab (GovLab). He described findings from two canvassings of hundreds of technology and democracy experts that captured their views about the future of democracy and the future of social and civic innovation by the year 2030. Among other subjects, the experts looked at the impact of misinformation, “techlash” and trust in government institutions.
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 14, 2020 at a gathering sponsored by the International Institute of Communications. He described the most recent Center public opinion surveys since mid-March, covering the impact of the COVID-19 outbreak, racial justice protests that began in the summer, and the final stages of the 2020 presidential election campaign. He particularly examined how and why people are using the internet in the midst of multiple national crises and their concerns about digital divide and homework gap issues. And he covered how the Center has researched the impact of misinformation in recent years.
Lee Rainie discussed an extensive roster of expert predictions about the internet in the coming decade. He discussed what happens to people’s behavior when the internet is everywhere, how new social and cultural divides will emerge, how deeply education will be disrupted, and how a different mix of companies will influence the Internet.
Many experts say the rise of embedded and wearable computing will bring the next revolution in digital technology. They say the upsides are enhanced health, convenience, productivity, safety, and more useful information for people/organizations. At KMWorld Confererence, Lee Rainie shares the latest findings from Pew Research about the internet and puts it into organizational context with the expanding Internet of Things.
Cities are leveraging technology to better connect with its constituents. However, cities are at risk of isolating key segments of its populations without closing the digital divide. We will explore the digital divide’s impact on civic technology and the role of cities in increasing access to high-speed Internet.
Sheila Dugan, Marketing and Communications Manager at EveryoneOn
Watch the video online: https://www.youtube.com/watch?v=9yUi_dKovJ8&list=PL65XgbSILalVoej11T95Tc7D7-F1PdwHq&index=1
Get involved with Code for America: http://www.codeforamerica.org/action
Many experts say the rise of embedded and wearable computing will bring the next revolution in digital technology. They say the upsides are enhanced health, convenience, productivity, safety, and more useful information for people/organizations. The downsides: challenges to personal privacy, over-hyped expectations, and boggling tech complexity. Lee Rainie shares the latest research from Pew about libraries and puts it into context with the expanding Internet of Things.
Lee Rainie will present findings from Pew Research Center’s report titled "The Internet of Things Will Thrive by 2025" to the American Bar Association Section of Science & Technology law on March 30, 2016. The report presents the views of hundreds of “technology builders and analysts” on the question of whether Internet of Things will have widespread and beneficial effects on the everyday lives of the public.
Lee Rainie, Director of Internet, Science and Technology research at the Pew Research Center in the U.S., will discuss three technology revolutions of the past decade and how a fourth revolution is now underway at the State of the Net conference in Milan, Italy. He will cover global trends in adoption of 1) the internet and broadband; 2) mobile connectivity; and 3) social media and then will discuss how the “Internet of Things” will affect people and businesses in the next decade.
Are you checking email or tweeting or texting as you read this session description? Today, many of us are hyper-connected through the web, mobile technologies and social media.
Pew Internet Director Lee Rainie delivered the keynote presentation at WorldFuture 2012 in Toronto on Friday, July 27. The presentation, based on his latest book, Networked: The New Social Operating System (co-authored with Barry Wellman), discussed the findings of the most recent expert surveys on the future of teens’ brains, the future of universities, the future of money, the impact of Big Data, the battle between apps and the Web, the spread of gamification, and the impact of smart systems on consumers.
A presentation about definition, extent and reasons for digital divide, impact of the web and attempts to bridge the digital divide. I gave this speech in my ESL class at Portland State University in December 2008
Pew Internet Director Lee Rainie discussed the new media ecosystem with leaders of community foundations from Western states and several other locales. He described how three technology revolutions have made the media world personal, portable, participatory, and pervasive in people’s lives and how those changes have affected communities.
A presentation by Mary Madden at the Chicago Wallace Audience Engagement Network. As arts organizations consider expanding their presence online and connecting with audiences on their own terms, they often need data to make tough decisions about how to spend limited budgets and human resources on developing new media strategies. 4/22/08
Digital Marketing Statistics of 2014 & 2015- Credible Projections with Rules ...Makesbridge
Evolution is the only way to be relevant and no one knows this better than a marketer. When we look at the digital marketing statistics of 2014; there is a visible growth in numbers, diversification in channels and change in selection. This Slideshow presents you a very decent depiction of digital marketing statistics of 2014 and 2015.
In addition, it contains some rules of engagement and success ahead. Plan your strategy accordingly and win quality leads fast.
For latest thoughts and professional insight, follow Makesbridge Blog (www.makesbridge.com/blog) or reach us out on social networks.
Many experts say the rise of embedded and wearable computing will bring the next revolution in digital technology. They say the upsides are enhanced health, convenience, productivity, safety, and more useful information for people/organizations. At KMWorld Confererence, Lee Rainie shares the latest findings from Pew Research about the internet and puts it into organizational context with the expanding Internet of Things.
Cities are leveraging technology to better connect with its constituents. However, cities are at risk of isolating key segments of its populations without closing the digital divide. We will explore the digital divide’s impact on civic technology and the role of cities in increasing access to high-speed Internet.
Sheila Dugan, Marketing and Communications Manager at EveryoneOn
Watch the video online: https://www.youtube.com/watch?v=9yUi_dKovJ8&list=PL65XgbSILalVoej11T95Tc7D7-F1PdwHq&index=1
Get involved with Code for America: http://www.codeforamerica.org/action
Many experts say the rise of embedded and wearable computing will bring the next revolution in digital technology. They say the upsides are enhanced health, convenience, productivity, safety, and more useful information for people/organizations. The downsides: challenges to personal privacy, over-hyped expectations, and boggling tech complexity. Lee Rainie shares the latest research from Pew about libraries and puts it into context with the expanding Internet of Things.
Lee Rainie will present findings from Pew Research Center’s report titled "The Internet of Things Will Thrive by 2025" to the American Bar Association Section of Science & Technology law on March 30, 2016. The report presents the views of hundreds of “technology builders and analysts” on the question of whether Internet of Things will have widespread and beneficial effects on the everyday lives of the public.
Lee Rainie, Director of Internet, Science and Technology research at the Pew Research Center in the U.S., will discuss three technology revolutions of the past decade and how a fourth revolution is now underway at the State of the Net conference in Milan, Italy. He will cover global trends in adoption of 1) the internet and broadband; 2) mobile connectivity; and 3) social media and then will discuss how the “Internet of Things” will affect people and businesses in the next decade.
Are you checking email or tweeting or texting as you read this session description? Today, many of us are hyper-connected through the web, mobile technologies and social media.
Pew Internet Director Lee Rainie delivered the keynote presentation at WorldFuture 2012 in Toronto on Friday, July 27. The presentation, based on his latest book, Networked: The New Social Operating System (co-authored with Barry Wellman), discussed the findings of the most recent expert surveys on the future of teens’ brains, the future of universities, the future of money, the impact of Big Data, the battle between apps and the Web, the spread of gamification, and the impact of smart systems on consumers.
A presentation about definition, extent and reasons for digital divide, impact of the web and attempts to bridge the digital divide. I gave this speech in my ESL class at Portland State University in December 2008
Pew Internet Director Lee Rainie discussed the new media ecosystem with leaders of community foundations from Western states and several other locales. He described how three technology revolutions have made the media world personal, portable, participatory, and pervasive in people’s lives and how those changes have affected communities.
A presentation by Mary Madden at the Chicago Wallace Audience Engagement Network. As arts organizations consider expanding their presence online and connecting with audiences on their own terms, they often need data to make tough decisions about how to spend limited budgets and human resources on developing new media strategies. 4/22/08
Digital Marketing Statistics of 2014 & 2015- Credible Projections with Rules ...Makesbridge
Evolution is the only way to be relevant and no one knows this better than a marketer. When we look at the digital marketing statistics of 2014; there is a visible growth in numbers, diversification in channels and change in selection. This Slideshow presents you a very decent depiction of digital marketing statistics of 2014 and 2015.
In addition, it contains some rules of engagement and success ahead. Plan your strategy accordingly and win quality leads fast.
For latest thoughts and professional insight, follow Makesbridge Blog (www.makesbridge.com/blog) or reach us out on social networks.
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media.
The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations.
In this presentation, you'll learn:
- Which B2C industries get the greatest impact from social media marketing;
- How disruptive brands build loyal audiences on saturated social networks;
- The most effective strategies for social in each industry.
Before long, all shoppers will be mobile shoppers. The answers about how to win with mobile shoppers are not about technology. It’s not about mobile sites versus apps, iPhone versus Android or even retailers versus manufacturers. The answers are found by looking through the eyes of the mobile shopper.
Highlights from the Content Marketing Institute's report into the latest benchmarks, budgets and trends in B2C content marketing, focusing on the importance of visual content.
Online Reputation and Influence - How to Create, Grow and Maintain Influence ...Jeff Bullas
We are living in a world where your reputation and influence is migrating from offline to online
Reputation is moving from local to global
It is also moving from fixed to mobile (smart phones and iPads)
Reputation and influence can be gained faster and broader than in any other time in history. But we are still used to the old paradigms and ideas of influence and reputation because “technology changes fast but humans evolve and change slowly”
In this presentation (which was the second Keynote at The BE-Wizard conference in Italy on March 16, 2012) we look at what is required to establish, grow and maintain your influence online. This presentation looks at the way personal brands such as celebrities, professionals and knowledge workers can establish themselves as thought leaders and experts globally. If you are a consultant, executive or professional this presentation will give you tips and tactics to win at your career and life
For the underpinnings of an effective digital marketing strategy go to the latest PPT from Andrew Pearson's latest tutorial and for the briefing notes, case studies and self assessment questions go to
www.coaching-business.co.uk/tutorials-marketing-digital-case.php
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
In-Plant Printers: How To Grow Business Through Value-Added ServicesinterlinkONE
This presentation is targeted to companies that are in-plant printing and mailing services providers.
That type of business is often found inside of colleges & universities, financial services institutions, insurance companies, hospitals, and other organizations.
During this presentation, interlinkONE presented ways that printers and mailers can grow their business by offering value-added services to their organization and customers. This includes:
- Mobile, QR Codes, websites
- Landing Page development
- Personalized URLs
- Web-to-Print
- Inventory Management and Order fulfillment
- And more.
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
New Digital Divide And Frontier
1. The New Digital Divide and the New Digital Frontier An Entrepreneur's view of Social Media and the Future of Business Eric Mathews @ECMathews – Note: One t in Mathews
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4. Digital Divide The term digital divide refers to the gap between people with effective access to digital and information technology and those with very limited or no access at all. It includes the imbalances in physical access to technology as well as the imbalances in resources and skills needed to effectively participate as a digital citizen . In other words, it is the unequal access by some members of society to information and communication technology, and the unequal acquisition of related skills. -Wikipedia Classified based on gender, income, and race groups, and by locations. I look at 18 Years and older in the US – Why? Money.
5. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide
6. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once
7. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday
8. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday Offline Online Smart Phone Mobile in the Online World
9. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday Offline Online Smart Phone Mobile in the Online World Offline Online Works Realistic Mobile in the Online World
10. New Digital Divide: “Social Divide” Offline Online Offline Online Tried Social Media Once Offline Online Smart Phone New New Digital Divide: “Mobile Digital Divide”
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13. New Digital Divide: “Social Divide” Offline Online Offline Online Tried Social Media Once Offline Online Smart Phone LBS Niche Social Networks Light Social
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Editor's Notes
18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps 15.6% Smart in World 10-11% Smart in US
18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
Gina getting off the home page as top comment was a problem
Introduce light social networking and you change engagement and user action on the site (commenting, chat, profile)
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