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![‘Why the revolution will not be tweeted’
“We seem to have
forgotten what activism
is. ... The kind of activism
associated with social
media isn't [deep] at all.
The platforms of social
media are built around
weak ties.”
— Malcolm Gladwell in
The New Yorker, Oct. 4, 2010](https://image.slidesharecdn.com/mobilizingyoursocialnetwork-101013012924-phpapp02/75/Mobilizing-your-social-network-3-2048.jpg)
Uploaded byJD Lasica
Mobilizing your social network
The document discusses Malcolm Gladwell's critique of social media activism, highlighting both its limitations and potential. While Gladwell points out that social media often fosters 'weak ties' and does not have a significant impact on some social issues, the author counters by showcasing examples of successful activism fueled by social networks. To effectively mobilize a cause, the author outlines five essential steps, including setting clear goals and framing issues with compelling stories.
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Mobilizing your social network
- 1. Mobilizing your socialnetwork Or, is Malcolm Gladwell full of it? BlogWorld Expo Oct. 16, 2010 JD Lasica Founder, Socialbrite.org jd@socialbrite.org
- 2. Today’s hashtag Creative Commons photo on Flickr by Prakhar Tweet this panel! Hashtag: #bwe10mob
- 3. ‘Why the revolutionwill not be tweeted’ “We seem to have forgotten what activism is. ... The kind of activism associated with social media isn't [deep] at all. The platforms of social media are built around weak ties.” — Malcolm Gladwell in The New Yorker, Oct. 4, 2010
- 4. Gladwell is halfright ... ... when he points to the shortcomings of social media as a stand-alone answer. Evidence: Social media is not stopping the slaughter of dolphins in Taiji Social media did not stop the military junta in Myanmar from brutally crushing the Saffron revolution Median amount raised on ‘The Cove’ Causes is tiny. Eg: Save Darfur Coalition's 1.2 million members have donated avg. of 9 cents apiece.
- 5. But Gladwell iswrong... ... when he scoffs at the power of social networks to create ‘strong-tie connections’ and effect real change. Greenpeace used social media to force a multinational corporation (Nestlé) to reverse course and withdraw from a (real) endangered rainforest.
- 6. And wrong... charity:waterhas funded 2,500 projects in 16 countries, enabling 1.1 million people to get clean water. Facebook group One Million Voices Against FARC mobilized 10 million people to march against FARC in charity:water: making a difference hundreds of cities in Colombia on the ground in Honduras on Feb. 4, 2008. Lots of other examples we’ll hear today.
- 7. And wrong ... National Wildlife Federation raised $100,000 using social media after Gulf Oil Spill. Red Cross’s Text Haiti campaign raised $32 million. Oxfam UK received $50,000 via link in YouTube video posted day after Haiti quake. Visible Children Scholarship Program: 700 kids in Uganda receiving scholarships & mentoring.
- 8. 5 steps tomobilize your cause 1. Set clear goals and define your metrics 2. Begin with conversations, not an ‘ask’ 3. Tell stories — frame your issue with a personal story that packs an emotional wallop 4. Create a clear, compelling call to action 5. Connect online actions with offline activities http://bit.ly/12steps-flyer
- 9. Relax! Creative Commons BY photo on Flickr by Tom@HK http://bit.ly/mobilize Resources, tutorials, articles on fundraising & more