The document discusses the rapid growth and impact of social media, highlighting that 3 out of 4 Americans utilize social technology and that social media now accounts for a significant portion of online activity. It emphasizes the democratization of communication through social platforms, which allow ordinary people to shape discourse. Additionally, it explores strategies for businesses to stand out in this competitive landscape, underscoring the importance of interaction and creative campaigns.

1. Interaction & Design

2. There are tons
of companies
fighting for
attention on
social
networks.

3. 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008
photo by luc legay on flickr.com

4. 2/3 OF THE GLOBAL
INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009
photo by Adrian Wallett on flickr.com

5. photo byBruno Girin on flickr.com
VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR
ONLINE ACTIVITY — AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009

6. Time spent on social
networks is growing at 3X
the overall Internet rate,
accounting for 10% of all
Internet time.
Nielsen, Global Faces & Networked Places, 2009
photo by strange_wax on flickr.com

7. Social media is
democratizing
communications.
Big time.
“Technology is shifting the power away
from the editors, the publishers, the
establishment, the media elite. Now it’s
the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur

8. SOCIAL MEDIA
IS LIKE WORD
OF MOUTH ON
STEROIDS.

9. Basically, my friend, social media is a force to be reckoned with.
(Psst... FYI... I just wanted to use this squirrel in a slide.)

10. If Facebook were a country, it would be the 3rd most
populated country in the world.
Twitter would be the 11th.

11. ads.

12. pages

14. Worldwide advertising on social networks is estimated to hit
$3.3 billion in 2010.
—Techcrunch

15. how do you set
yourself apart
from all these
other
organizations?

16. two ways.

17. interaction & design

18. Quality isn’t job first. Being totally fucking
amazing is job first.
—Ryan Hinricher

20. Interaction is your most effective tool for setting
yourself apart from your competition and to
reach your target audience on social networks.

22. Breakdown:
Drop 10 facebook friends = Free Wopper
Each dropped friend would be noti ed of the sacri ce
Each dropped friend would be asked to join the
campaign
Project took 8 weeks

23. In only 10 days 233,906 people were sacrificed.

24. There is a way to do it better - nd it.
—Thomas A. Edison
As an inventor, Edison made 1,000 unsuccessful attempts at inventing the light bulb.
When a reporter asked, "How did it feel to fail 1,000 times?" Edison replied, "I didn’t fail
1,000 times. The light bulb was an invention with 1,000 steps."

26. Breakdown:
3,786,337 impressions
169,630 interactions
5,652 click throughs
8% rolled over “send to friend”

27. Whenever you nd yourself on the side of
the majority, it is time to pause and re ect.
—Mark Twain

31. That looks great and all, but how much is it gonna cost me?
(It looks like a lot of damn money.)

32. Facebook Social Plugins

33. Twitter Plugins

34. 3rd Party Plugins

35. Final Thought.

36. THE END of the
presentation
has arrived.
Arlton Lowry
Website: www.arlton.com
Email: arltonlowry@gmail.com
Twitter: @arlton