The document discusses how social media has evolved from mass media and will fundamentally change everything. It argues that social media enables unprecedented levels of global participation, collaboration, and content creation. This level of participation forces changes in how media companies create and distribute content and redefines the role of journalists. Overall, social media will revolutionize industries like media and marketing by enabling new social behaviors.
Stop Saying Viral - A Case for Spreadable MediaEva Hasson
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
Stop Saying Viral - A Case for Spreadable MediaEva Hasson
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
A quick presentation of what's going on in social media in 2009: citizenship, participation, decision making process and identity.
Presentation made by Laurent François for business school students
http://liquidnotflat.blogspot.com
Nation Hahn (http://newkind.com/?page_id=1782#hahn) and Tom Rabon (http://newkind.com/?page_id=1782#rabon) delivered this economic development presentation to the NC Economic Developers Association.
The North Carolina Economic Developers Association (NCEDA) is the statewide association for professional economic developers and their allies in North Carolina. For more than 40 years, NCEDA and its members have led efforts to promote North Carolina as an ideal destination for business investment. NCEDA members help recruit investment to the state as well as support the growth of existing businesses and entrepreneurial ventures.
Economic developers using community building and social engagement in the social era can — and will — thrive.
Challenging trust in the digital age - SMBW - 03/04/2019Denys Malengreau
Talk held at Eastern Mediterranean University (EMU) in Cyprus on 3 April 2019.
▼ Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
Camera Eats First: The Controversy over FoodstagrammingJulia Liu
Camera Eats First: The Controversy over Foodstagramming
Created by Julia Liu for FILM 260 (Queen's University)
All images are taken from Unsplash or my own photos (ARR.)
The Deception of Privacy, The Truth About a Plugged in LifeCindy Beneteau
Privacy in the digital age is challenged on many levels. Areas you may not even know are compromised. This assignment gives some examples where privacy has changed.
Film260 - Flipbook Assignment
Our summer read for 2010 at Tyler Junior College is Daniel Pink's book, Drive: The Surprising Truth About What Motivates Us. Chapter 1 is called the Rise and Fall of Motivation 2.0.
The presentation is a pre-recorded voice narration by me. I hope you enjoy this presentation.
Presentation during seminar organised by HCA and RIBA exploring how to ensure design quality. Looks at how issues such as communication techniques that foster ownership in all members of the design team.
A quick presentation of what's going on in social media in 2009: citizenship, participation, decision making process and identity.
Presentation made by Laurent François for business school students
http://liquidnotflat.blogspot.com
Nation Hahn (http://newkind.com/?page_id=1782#hahn) and Tom Rabon (http://newkind.com/?page_id=1782#rabon) delivered this economic development presentation to the NC Economic Developers Association.
The North Carolina Economic Developers Association (NCEDA) is the statewide association for professional economic developers and their allies in North Carolina. For more than 40 years, NCEDA and its members have led efforts to promote North Carolina as an ideal destination for business investment. NCEDA members help recruit investment to the state as well as support the growth of existing businesses and entrepreneurial ventures.
Economic developers using community building and social engagement in the social era can — and will — thrive.
Challenging trust in the digital age - SMBW - 03/04/2019Denys Malengreau
Talk held at Eastern Mediterranean University (EMU) in Cyprus on 3 April 2019.
▼ Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
Camera Eats First: The Controversy over FoodstagrammingJulia Liu
Camera Eats First: The Controversy over Foodstagramming
Created by Julia Liu for FILM 260 (Queen's University)
All images are taken from Unsplash or my own photos (ARR.)
The Deception of Privacy, The Truth About a Plugged in LifeCindy Beneteau
Privacy in the digital age is challenged on many levels. Areas you may not even know are compromised. This assignment gives some examples where privacy has changed.
Film260 - Flipbook Assignment
Our summer read for 2010 at Tyler Junior College is Daniel Pink's book, Drive: The Surprising Truth About What Motivates Us. Chapter 1 is called the Rise and Fall of Motivation 2.0.
The presentation is a pre-recorded voice narration by me. I hope you enjoy this presentation.
Presentation during seminar organised by HCA and RIBA exploring how to ensure design quality. Looks at how issues such as communication techniques that foster ownership in all members of the design team.
We are well known as a Damage Restoration Company, but did you know that we can do it all? We offer all sorts of exterior services backed by the restoration company that you already know and love!
From roofing to decks, windows and patios, we do it all!
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
Social media in a global economy (for distribution)Nick Blunden
I presented this deck at a Social Media Leadership Forum event in London in February 2012 to put some context around what The Economist is doing in the social media space.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
New Climate Media is the first media company that frames climate change as humanity’s chance to realize its full potential.
We create and distribute media that encourages concerned citizens to take personal responsibility for climate change, and to recognize their own unique role in the co-creation of a sustainable future.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
In October 2009, Euro RSCG Worldwide commissioned a survey to map the trajectory of social life and social media usage in the United States, quizzing 1,228 Americans from all online demographics. This white paper looks at the macro developments in social media; it also brings in numbers and verbatims about people’s hopes for their social life online and offline before finally drawing conclusions and implications for marketers and their clients. The study found, for instance, that by interacting through online media, American consumers are more connected than ever and have dramatically integrated social networking tools into their lives. According to the study, their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. Among the takeaways for marketers: It’s impossible to predict how bits of communication will spread across social media; as most traditional media converge online, communication flows among them, and consumers become messengers. Go to eurorscgsocial.com to see Euro PR’s blog and website that grew out of the survey and white paper.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The social opportunity - how the evolution of media from mass to social changes everything
1. The
social
opportunity
-‐
how
the
evolu4on
of
media
from
mass
to
social
changes
everything
February
2012
Nick
Blunden
|
Global
Managing
Director
&
Publisher
|
Economist.com
E:
nickblunden@economist.com
|
M:
+44
7968
838933
|
T:
@nickblunden
2. It
is
a
par4cularly
appropriate
4me
to
be
talking
about
the
impact
of
social
media
“There
are
reasons
to
bet
Facebook
will
jus5fy
the
hype,
for
it
has
found
a
way
to
harness
a
prehistoric
ins5nct.
People
love
to
socialise,
and
Facebook
makes
it
easier.”
The
Economist
(Feb
2012)
Source:
The
Economist
3. On
September
3rd
1833
Benjamin
Day
changed
the
course
of
history
The
Sun
New
York
Mix
of
crime
reports
and
human
interest
The
first
‘penny’
press,
the
first
mass
media
Circula4on
of
15,000
Picture
credit:
h3p://en.wikipedia.org/wiki/The_Sun_(New_York)
4. Mass
media
has
gone
on
to
shape
almost
every
aspect
of
the
modern
world
Mass
produced
products,
marketed
to
mass
consumers,
through
mass
media
Picture
credit:
h3p://www.flickr.com/photos/pinA1/5336450223
5. During
the
dotcom
boom
the
web
threatened
to
turn
both
media
and
marke4ng
upside
down
“This
is
a
historic
moment
in
which
new
media
has
truly
come
of
age.”
Steve
Case,
co-‐founder
of
AOL
Source:
h3p://www.nyAmes.com/2010/01/11/business/media/11merger.html
6. However,
at
least
ini4ally
the
web
turned
out
to
be
mostly
just
another
media
channel
“The
web
we
know
now,
which
loads
into
a
browser
window
in
essen5ally
sta5c
screenfuls,
is
only
an
embryo
of
the
web
to
come.”
Darcy
DiNucci
(1999)
Picture
credit:
h3p://www.flickr.com/photos/francescomincioM/3199438397/
7. But
the
rise
of
social
media
has
finally
ini4ated
the
profound
change
we
were
promised
“It’s
a
story
about
community
and
collabora5on
on
a
scale
never
seen
before...It’s
about
wrestling
power
from
the
few
and
helping
one
another
for
nothing
and
how
that
will
not
only
change
the
world
but
also
change
the
way
the
world
changes.”
Time
Magazine
(Dec,
2006)
Picture
credit:
h3p://www.facebook.com/note.php?note_id=469716398919
8. This
social
revolu4on
is
clearly
not
just
a
passing
fad,
it
is
a
global
phenomenon
Fastest
growing
social
networks
1.
Google+
2.
Sina
Weibo
(+181%)
3.
Tumblr
(+172%)
Picture
credit:
h3p://www.burson-‐marsteller.com/InnovaAon_and_insights/Thought_Leadership/default_view.aspx?ID=44
9. Social
media
is
enabling
the
crea4on
of
‘media’
on
an
unprecedented
scale
“The
gap
is
between
doing
anything
and
doing
nothing.
And
someone
who
makes
a
LOLcat
has
already
crossed
over
that
gap.”
Clay
Shirky,
Cogni4ve
Surplus
Picture
credit:
h3p://icanhascheezburger.com/2007/01/24/trashcat-‐is-‐not-‐amused/
10. The
par4cipa4on
inherent
in
social
media
has
the
poten4al
to
revolu4onise
everything
“A
revolu5on
doesn’t
happen
when
society
adopts
new
tools,
it
happens
when
society
adopts
new
behaviours”
Clay
Shirky,
Here
Comes
Everybody
Picture
credit:
h3p://blogs.lse.ac.uk/polis/2011/09/16/social-‐media-‐why-‐its-‐useless-‐for-‐democraAc-‐poliAcs-‐usipblogs-‐arabspring/
11. Social
media
has
already
revolu4onised
the
news
and
current
affairs
business
Top
Twiger
hashtags
of
2011
1.
#egypt
2.
#4gerblood
3.
#threewordstoliveby
4.
#idontunderstandwhy
5.
#japan
6.
improudtosay
7.
#superbowl
8.
#jan25
Picture
credit:
h3p://www.guardian.co.uk/theguardian/2011/dec/13/guardian-‐weekly-‐news-‐review-‐2011
12. This
social
par4cipa4on
in
media
has
forced
us
to
rethink
the
way
we
create
our
content
“They
[readers]
don’t
just
consume
news,
they
share
it,
develop
it,
add
to
it
-‐
it’s
a
very
dynamic
rela5onship
with
news”
Arianna
Huffington,
Founder
Huffington
Post
Picture
credit:
www.economist.com
13. Social
par4cipa4on
in
media
is
also
changing
the
way
we
think
about
content
distribu4on
“If
searching
for
news
was
the
most
important
development
of
the
past
decade,
sharing
news
may
be
among
the
most
important
of
the
next”
Pew
Research
Centre’s
Project
for
Excellence
in
Journalism
Picture
credit:
www.twi3er.com/TheEconomist
14. Perhaps
most
importantly
social
par4cipa4on
in
media
is
changing
the
role
of
our
journalists
“The
role
of
journalists
in
this
new
world
is
to
add
value
to
the
conversa5on
by
providing
repor5ng,
context,
analysis,
verifica5on
and
debunking,
and
by
making
available
tools
and
plaKorms
that
allow
people
to
par5cipate”
Jeff
Jarvis,
What
Would
Google
Do?
Picture
credit:
www.economist.com
15. Fundamentally
social
media
is
not
undermining
The
Economist
business
it
is
turbo-‐charging
it
The
world’s
most
valuable
community
for
intelligent
analysis,
discussion
and
debate
Picture
credit:
The
Economist
16. But
social
won’t
just
revolu4onise
media,
it
will
fundamentally
transform
marke4ng
too
“We’re
going
through
a
revolu5on
a
whole
lot
like
the
Industrial
Revolu5on.
The
change
is
that
profound.”
John
Hayes,
CMO,
American
Express
Source:
h3ps://www.mckinseyquarterly.com/How_we_see_it_Three_senior_execuAves_on_the_future_of_markeAng_2835
17. To
harness
the
true
poten4al
of
this
profound
social
shim
we
need
to
think
differently
“Say
goodbye
to
posi5oning,
preemp5on
and
unique
selling
posi5on.
This
is
about
turning
everything
you
understood
about
marke5ng
upside
down
so
that
you
can
land
right
side
up.”
Bob
Garfield
and
Doug
Levy,
Ad
Age
Source:
h3p://adage.com/arAcle/news/dawn-‐relaAonship-‐era-‐markeAng/231792/
18. We
should
start
by
adop4ng
a
more
sophis4cated
social
model
of
human
behaviour
“We
are
not
a
species
of
independent,
self-‐
determining
individuals,
whatever
our
brains
and
our
culture
tell
us
…
Most
of
our
behaviour
is…the
result
of
our
interac5on
with
other
people
because
we
are
a
super
social
species.
A
herd
animal,
if
you
like.
We
do
what
we
do
because
of
those
around
us.”
Mark
Earls,
Herd
Picture
credit:
Castle
Rock
Entertainment
19. “The
first
follower
is
actually
an
underes5mated
form
of
leadership
in
itself.
It
takes
guts
to
stand
out
like
that.
The
first
follower
is
what
transforms
a
lone
nut
into
a
leader.”
Derek
Sivers
Video:
h3p://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html
20. We
need
to
recognise
the
cri4cal
role
that
certain
groups
of
people
play
in
influencing
others
1:1.
The
leaders
The Leaders 9:9.
The
advocates
The Influencers 90: The mass
90.
The
Masses
“Luckily,
while
the
digital
revolu5on
was
undermining
Mass
it
was
also
supercharging
human
nature.”
Bob
Garfield
and
Doug
Levy,
Ad
Age
Source:
www.profero.com
21. We
need
to
accept
that
in
an
‘always
on’
world
conversa4ons
are
beger
than
campaigns
“Conversa5ons
among
the
members
of
your
marketplace
happen
whether
you
like
it
or
not.
Good
marke5ng
encourages
the
right
sort
of
conversa5ons.”
Seth
Godin,
Permission
Marke4ng
Picture
credit:
www.economist.com
22. We
need
to
value
par4cipa4on
and
collabora4on
even
when
it
means
risking
some
control
“Consumer
engagement
with
our
brands
is
ul5mately
what
we're
striving
to
achieve.
Awareness
is
fine,
but
advocacy
will
take
your
business
to
the
next
level”
Joe
Tripodi,
CMO,
Coca-‐Cola
Picture
credit:
www.energyville.com
23. We
need
to
focus
more
on
engaging
specific
communi4es
and
less
on
reaching
‘consumers’
“Social
Media
have
taken
the
solid,
dependable
old
tortoise
-‐
word
of
mouth
-‐
and
transformed
it
into
countless
hares,
mul5plying
like,
well
hares”
Bob
Garfield
and
Doug
Levy,
Ad
Age
Picture
credit:
h3p://slice.co.uk/our-‐work/nike-‐human-‐race
24. We
need
to
think
about
crea4ng
value
exchange
rather
than
just
disposable
adver4sing
“You
can’t
just
buy
aVen5on
anymore.
Having
a
huge
budget
doesn’t
mean
anything
in
social
media…The
old
paradigm
was
pay
to
play.
Now
you
get
back
what
you
authen5cally
put
in.
You’ve
got
to
be
willing
to
play
to
play.”
Alex
Bogusky,
Founder
CPB
Picture
credit:
www.economist.com
25. And
recognise
that
in
a
hyper
connected
world
ideas
are
much
more
contagious
than
insights
“It’s
not
the
consumer’s
job
to
know
what
he
wants”
Steve
Jobs,
Apple
Picture
credit:
Apple
Inc
26. “Thinking
really
is
connec5ng.
It’s
connec5ng
ideas
together
into
a
network.
So
that’s
why
it’s
so
fun
that
we
live
in
the
age
of
networks.”
Richard
Ogle,
Smart
World
Video:
available
from
The
Economist
on
request
27. The
social
revolu4on
is
a
once
in
a
life4me
opportunity
that
is
much
too
good
to
be
wasted
“Awareness,
opinion,
considera5on,
preference
and
purchase
have
been
supplemented
by
loyalty
and
advocacy"
David
Rogers,
Execu4ve
Director
of
Columbia
Business
School
Centre
of
Global
Brand
Leadership
Picture
credit:
h3p://www.flickr.com/photos/lanier67/2291158373/
28. The
social
opportunity
-‐
how
the
evolu4on
of
media
from
mass
to
social
changes
everything
February
2012
Nick
Blunden
|
Global
Managing
Director
&
Publisher
|
Economist.com
E:
nickblunden@economist.com
|
M:
+44
7968
838933
|
T:
@nickblunden