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The Brave New World of Social Media Activism
Raja Choudhury



CUT! ENGAGE! ACTIVATE!
What is Social Media?

   Web and Mobile
    Technologies that turn
    Communications into
    Interactive Dialogue
   The Creation and Exchange
    of User Generated Content
   Engage Web and Mobile
    users in CONVERSATIONS
    about life, media, brands and
    causes
Cause

           What is a Cause?
               Any Person or Issue that gives rise to an Action,
                Phenomenon or Reaction
                   Corruption
                   Rights
                   Freedom of Speech
                   The Environment
                   Electoral Reform
                   Children’s Education
                   Governance
                   Law and Order
                   Fair Trade
                   Peace on Earth
Activism

              Intentional efforts to promote, impede or direct
               social, political, economic or environmental
               change
                  Film
                  Content – TV, Book, Website, Video, Blogs
                  Protest
                  March
                  Direct Action
                  Media Awareness Campaign
                  Social Media Campaign
Impact
USA: Social Media Activism
Facebook
Who is talking most
And WHO is being talked about
The Masters: Participant Media
Social Media in India

                        India is set to be one of the biggest
          121 Million
                        Social Media Markets in the World:
                        • 121 Million Internet Users (Dec
                            2011) in India accessing the
                            Internet at least once a week
                        • Will be over 250 million by 2015
                        • 34 Million Facebook Users at
                            present
                        • 881 Million Mobile Phone Users
                        • 23% of Indian Mobile Users have
                            Smart Phones (200 million +)
Facebook India
Anna and the Lokpal
One Billion Votes: Jaago Re
Indian Social Media Successes

     557,000 FB Likes
     100,000 used FB to attend
     Government Conceded
     New Lok Pal Bill being drafted

     Millions saw the movie
     581,000 FB Likes
     Education Reforms




     Millions watched Ads
     650,000 Voters Registered
     100,000+ on FB
The Opportunity: Cause Marketing

           Bring individuals, supporters, brands, companies
            and funders together with causes and cause
            driven non-profit organizations
           Raise Money for Campaigns
           Creates Awareness about Causes
           Uses Film, Video, Media, Web, Social Networks
            and Word of Mouth to achieve results.
           Ensures ACTIVISM has IMPACT!
           MEASURES the impact that Social Media can
            have on a Cause using Tools and Apps
           Keep Member Base active during Slow Periods
Your Opportunity


                                 If you wish to work in this space:
                                 • Study Causes in India – they are looking for Social Media savvy people
                                   NOW!
                                 • Offer your services to them for Free to get a reputation and learn…
                                 • Study brands and companies and understand their Non-profit strategies
                                 • Study how things are done in US and elsewhere – Read Mashable.com
Social Media Marketing is        • Read everything you can about Indian Social Media – Watblog, IndiaSocial
revolutionizing Cause and in
2012, we will see more             etc.
convergence and demand for       • Learn all about Film & Video – hang out with film-makers
skills that combine Marketing,
Social Media and Cause –         • Live and Breathe Facebook, G+ & Twitter
Are you ready?
                                 • Be at home on Youtube & Vimeo
                                 • Understand new Social Media platforms as they emerge
                                 • Understand iOS and Android Apps
                                 • Learn to use Social Media Monitoring Tools and Sites: Technorati, Radian 6,
                                   Trackur, Twitter Center, Google Alerts etc.
                                 • Never stop learning!
Thank you
Raja Choudhury
raja@c3cube.com
@rajaquest
www.linkedin.com/in/rajachoudhury
www.youtube.com/rajaquest

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The Brave New World of Social Media Activism

  • 1. The Brave New World of Social Media Activism Raja Choudhury CUT! ENGAGE! ACTIVATE!
  • 2. What is Social Media?  Web and Mobile Technologies that turn Communications into Interactive Dialogue  The Creation and Exchange of User Generated Content  Engage Web and Mobile users in CONVERSATIONS about life, media, brands and causes
  • 3. Cause  What is a Cause?  Any Person or Issue that gives rise to an Action, Phenomenon or Reaction  Corruption  Rights  Freedom of Speech  The Environment  Electoral Reform  Children’s Education  Governance  Law and Order  Fair Trade  Peace on Earth
  • 4. Activism  Intentional efforts to promote, impede or direct social, political, economic or environmental change  Film  Content – TV, Book, Website, Video, Blogs  Protest  March  Direct Action  Media Awareness Campaign  Social Media Campaign
  • 6. USA: Social Media Activism
  • 9. And WHO is being talked about
  • 11. Social Media in India India is set to be one of the biggest 121 Million Social Media Markets in the World: • 121 Million Internet Users (Dec 2011) in India accessing the Internet at least once a week • Will be over 250 million by 2015 • 34 Million Facebook Users at present • 881 Million Mobile Phone Users • 23% of Indian Mobile Users have Smart Phones (200 million +)
  • 13. Anna and the Lokpal
  • 14. One Billion Votes: Jaago Re
  • 15. Indian Social Media Successes 557,000 FB Likes 100,000 used FB to attend Government Conceded New Lok Pal Bill being drafted Millions saw the movie 581,000 FB Likes Education Reforms Millions watched Ads 650,000 Voters Registered 100,000+ on FB
  • 16. The Opportunity: Cause Marketing  Bring individuals, supporters, brands, companies and funders together with causes and cause driven non-profit organizations  Raise Money for Campaigns  Creates Awareness about Causes  Uses Film, Video, Media, Web, Social Networks and Word of Mouth to achieve results.  Ensures ACTIVISM has IMPACT!  MEASURES the impact that Social Media can have on a Cause using Tools and Apps  Keep Member Base active during Slow Periods
  • 17. Your Opportunity If you wish to work in this space: • Study Causes in India – they are looking for Social Media savvy people NOW! • Offer your services to them for Free to get a reputation and learn… • Study brands and companies and understand their Non-profit strategies • Study how things are done in US and elsewhere – Read Mashable.com Social Media Marketing is • Read everything you can about Indian Social Media – Watblog, IndiaSocial revolutionizing Cause and in 2012, we will see more etc. convergence and demand for • Learn all about Film & Video – hang out with film-makers skills that combine Marketing, Social Media and Cause – • Live and Breathe Facebook, G+ & Twitter Are you ready? • Be at home on Youtube & Vimeo • Understand new Social Media platforms as they emerge • Understand iOS and Android Apps • Learn to use Social Media Monitoring Tools and Sites: Technorati, Radian 6, Trackur, Twitter Center, Google Alerts etc. • Never stop learning!