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Learn Agile Marketing & SEO from Star Wars Stormtroopers

by Content Strategy at Facebook on Apr 04, 2012

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The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations. ...

The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations.

We must do better to achieve greater results -- enter Agile development methodology!

In this presentation for the ad:Tech 2012 Marketing Masters panel chaired by Rhonda Hanson from Getty Images, I show how REI used Agile development practices to complete numerous SEO efforts that results in greatly increased organic visibility and traffic.

If you like SEO, the stormtroopers from Star Wars, and shipping iteration after iteration of valuable experiences to your customers, then this is the presentation for you!

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

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  • aschottmuller Angie Schottmuller, Director of Interactive Strategy and Optimization at Three Deep Marketing EPIC!!! Love this I do. =) 9 months ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook @alr1938 That's right! Thanks for catching that aspect. Stormtroopers aren't all bad... they're just mis-managed! 1 year ago
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  • alr1938 alr1938 Love the Stormtrooper humor, it goes to show that we can have fun in our daily work lives. 1 year ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook Also see my follow-up presentation on Agile Marketing that I created for MozCon 2012: http://www.slideshare.net/jcolman/agile-marketing-4-principles-and-13-hacks-seomoz-mozcon-2012 1 year ago
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  • seoetc seoetc Well, you are definitely in very GOOD company ;-) I follow the blog. I won't even try to compare myself but his view point for technology is something I try to advocate every minute of the day. My inspiration (not mentor) on this, has been Michael Dertouzos (god bless his soul) who's book What Will Be is like the Old Testament! (dod i get very religious in this comment? LOL) Anyway, good example is the AR glasses from google is something Dertouzos has written about back in 1997. No, he wasn't a futurologist. He was the president of MIT Lab for 25 years. Most things we see today were on 'alpha version' back then. it like on of those PARC moments... 2 years ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook @seoetc I learned from the best: check out the links on the next to last slide to see the pioneers in this field. Scott Brinker (@chiefmartec), in particular, has done a lot of silo-busting to bring marketing and IT closer together. See his Slideshare page at http://www.slideshare.net/sjbrinker for even more great stuff. 2 years ago
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  • seoetc seoetc I couldn't agree more. Despite the huge amount of sources and voices around SEO, it is still considered as one of the least documented profession (art/science).

    You described it in a very delicate way too, 'theory of excellence in execution'. Far beyond 'best practice', it encapsulates the scope and layout most SEO professionals should be focusing.

    Thanks Jonathon, really well put!
    2 years ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook @seoetc Ha, no need for secrecy! :) I think if our industry works together to build a theory of excellence in execution, we can shed some of the negativity that's been dogging SEO for the past 10+ years while better serving our customers, constituents, and clients. 2 years ago
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  • seoetc seoetc Great piece of work Jonathon. I have to admit that I've been 'secretly' following some of your work at REI, in relation to Micordata implementation. I only wish my clients had the same view point in agile development, it would have been a wonderful world ;-) Thanks for sharing! 2 years ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook Many thanks, folks! Glad you find this entertaining and useful. Marketing teams that are quick, nimble, and that maintain a bias toward action will always beat those doing traditional waterfall development. 2 years ago
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Learn Agile Marketing & SEO from Star Wars Stormtroopers Learn Agile Marketing & SEO from Star Wars Stormtroopers Presentation Transcript