Why do SEOs and Content Strategists have such a hard time working together when they have so much in common? They don't have to suffer when they can both WIN! Learn about tricks, tips, tools that content strategists can use to STOP THE PAIN when it comes to search engine optimization. This way, you can focus on the things that matter most: your users and customers! Originally presented at the Intelligent Content Conference 2013 in San Francisco on February 7, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/