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Why Our Content SUCKS

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Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content.

Content isn't a feature.

It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE.

Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web!

Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on Slideshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/

Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013.

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

Published in: Technology

Why Our Content SUCKS

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  3. @ jcolmanImage copyright © Gerard Van der Leun - flickr.com/photos/1000photosofnewyorkcity/5550289939
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  12. NOTImage copyright © weary as water - flickr.com/photos/wearyaswater/169131100
  13. EXPERIENCE Image copyright © FlyingSinger - flickr.com/photos/flyingsinger/86898565
  14. THINK AGAINImage copyright © ky_olsen - flickr.com/photos/ky_olsen/5393230196
  15. Image copyright © MSH* - flickr.com/photos/69108241@N00/118040089
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  22. 10Image copyright © trindade.joao - flickr.com/photos/joao_trindade/6722746499/sizes/l/
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  29. Image copyright © Twitter - wac.450f.edgecastcdn.net/80450F/q103albany.com/files/2013/02/1-McDonalds-BurgerKing-on-Twitter-1-copy.png
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  35. Image copyright © Vincent Boiteau - flickr.com/photos/2dogs_productions/247653528
  36. Image copyright © iconolith - flickr.com/photos/iconolith/4798008936
  37. Image copyright © imjustcreativ - flickr.com/photos/grahamsblog/8244560908
  38. Image copyright © || UggBoy♥UggGirl || PHOTO || WORLD || TRAVEL ||r - flickr.com/photos/uggboy/4392598097
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  49. Content strategyImage copyright © Chris Blakeley - flickr.com/photos/csb13/99969857
  50. Sound Too Complex?Image copyright © 2010 Brain Traffic - blog.braintraffic.com/2012/07/from-the-archive-brain-traffic-lands-the-quad/
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  52. Image copyright © Skillset.org/Brain Traffic - blog.braintraffic.com/2010/01/behold-the-mighty-hive/
  53. ApproachImage copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/
  54. PlanningImage copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/
  55. EditorialImage copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/
  56. TechnicalImage copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/
  57. Tools
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  69. Image copyright © Jonathon Colman - flickr.com/photos/jcolman/7557488700
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  71. @ jcolmanImage copyright © Gerard Van der Leun - flickr.com/photos/1000photosofnewyorkcity/5550289939

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