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Ambiguity
wicked
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
Colman
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
Jonathon
@jcolman
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
Bit.ly/raycats
video + slides + text
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
Sebas<an	
  Mary	
  (giovannijl-­‐s_photohut)	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)]...
Big problem
What’s the
in user experience?
They think we’re just
creatives
Oh, But I’m really a
._______!
Oh, But I’m really a
Designer
._______!
Oh, But I’m really a
Developer
._______!
Oh, But I’m really a
Researcher
._______!
Oh, But I’m really a
Information Architect
._______!
Oh, But I’m really a
._______!Content Strategist
Oh, But I’m really a
._______!Creative
creative
Designer
Content Strategist
Information Architect
Researcher
Developer
Our differences
Don’t matter
We’re united against
Ambiguity
Problems
Wicked
Problems
Wicked
Horst Rittel &
Melvin Webber
René	
  Spitz	
  (renespitz)	
  [CC-­‐BY-­‐ND-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by...
John	
  Snow/C.F.	
  Cheffins	
  (Rewardiv	
  at	
  en.wikipedia)	
  [Public	
  domain],	
  from	
  Wikimedia	
  Commons	
  ...
John	
  Snow/C.F.	
  Cheffins	
  (Rewardiv	
  at	
  en.wikipedia)	
  [Public	
  domain],	
  from	
  Wikimedia	
  Commons	
  ...
John	
  Snow/C.F.	
  Cheffins	
  (Rewardiv	
  at	
  en.wikipedia)	
  [Public	
  domain],	
  from	
  Wikimedia	
  Commons	
  ...
Naw, That’s a
tame problem
René	
  Spitz	
  (renespitz)	
  [CC-­‐BY-­‐ND-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­...
US	
  Federal	
  Agency	
  Centers	
  for	
  Disease	
  Control	
  and	
  Preven<on	
  (CDC),	
  from	
  Flickr	
  -­‐	
  ...
US	
  Federal	
  Agency	
  Centers	
  for	
  Disease	
  Control	
  and	
  Preven<on	
  (CDC),	
  from	
  Flickr	
  -­‐	
  ...
OMG WHADDA
wicked pissaH
René	
  Spitz	
  (renespitz)	
  [CC-­‐BY-­‐ND-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐n...
Steffi	
  Reichert,	
  from	
  Flickr	
  -­‐	
  hNps://www.flickr.com/photos/steffireichert/4107432940	
  (crea<ve	
  commons	
...
By	
  Ventus	
  (Own	
  work)	
  [CC	
  BY-­‐SA	
  3.0	
  (hNp://crea<vecommons.org/licenses/by-­‐sa/3.0)],	
  via	
  Wiki...
By	
  West	
  Midlands	
  Police	
  from	
  West	
  Midlands,	
  United	
  Kingdom	
  [CC	
  BY-­‐SA	
  2.0	
  (hNp://crea...
US	
  Federal	
  Agency	
  Drug	
  Enforcement	
  Agency	
  (DEA)	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
 ...
John	
  Warwick	
  Brooke	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki...
By	
  Elizabeth	
  ArroN	
  /	
  VOA	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimed...
Tim	
  J.	
  Keegan	
  (suburbanbloke)	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNp://crea<vecommons.org/licenses/by-­‐sa/2.0/)],	
  via...
Adam	
  Fowler	
  (adamfowler)	
  [CC	
  BY-­‐NC-­‐ND	
  2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],	
...
UX
wicked problems in
Designing for
Alien beings
ScoNer20	
  via	
  NASA	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/F...
By	
  NASA	
  (Cropped	
  from	
  Image:Africa	
  satellite	
  plane.jpg.)	
  [Public	
  domain],	
  via	
  Wikimedia	
  C...
By	
  NASA	
  (Cropped	
  from	
  Image:Africa	
  satellite	
  plane.jpg.)	
  [Public	
  domain],	
  via	
  Wikimedia	
  C...
By	
  NASA	
  (Cropped	
  from	
  Image:Africa	
  satellite	
  plane.jpg.)	
  [Public	
  domain],	
  via	
  Wikimedia	
  C...
By	
  NASA	
  (Cropped	
  from	
  Image:Africa	
  satellite	
  plane.jpg.)	
  [Public	
  domain],	
  via	
  Wikimedia	
  C...
signalmirror	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by/2.0/)],	
  via	
  Flickr	
  -­‐	
  hNps://ww...
NASA/JPL	
  [Public	
  domain],	
  from	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:Mars_atmos...
NASA/JPL	
  [Public	
  domain],	
  from	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:Mars_atmos...
Via	
  Wikipedia	
  -­‐	
  hNp://en.wikipedia.org/wiki/Drake_equa<on	
  
𝑁=​ 𝑅↓∗ ∙​ 𝑓↓𝑝 ∙​ 𝑛↓𝑒 ∙​ 𝑓↓𝑙 ∙​ 𝑓↓𝑖 ∙​ 𝑓↓𝑐 ∙ 𝐿
Th...
Via	
  Wikipedia	
  -­‐	
  hNp://en.wikipedia.org/wiki/Drake_equa<on	
  
𝑁=​ 𝑅↓∗ ∙​ 𝑓↓𝑝 ∙​ 𝑛↓𝑒 ∙​ 𝑓↓𝑙 ∙​ 𝑓↓𝑖 ∙​ 𝑓↓𝑐 ∙ 𝐿
Th...
Via	
  Wikipedia	
  -­‐	
  hNp://en.wikipedia.org/wiki/Drake_equa<on	
  
Lower bound:
8 x 10-20
Upper bound:
36.4 M
𝑁=​ 𝑅↓...
Oona	
  Räisänen;	
  designed	
  by	
  Carl	
  Sagan	
  &	
  Frank	
  Drake;	
  artwork	
  by	
  Linda	
  Salzman	
  Sagan...
Alex	
  Alonso	
  [CC-­‐BY-­‐NC-­‐SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐sa/2.0/)],	
  via	
  Flickr	
 ...
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:Arecibo_mes...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:The_Sounds_...
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:The_Sounds_...
NASA/JPL	
  [Public	
  domain],	
  via	
  NASA	
  -­‐	
  hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwav...
NASA/JPL	
  [Public	
  domain],	
  via	
  NASA	
  -­‐	
  hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwav...
NASA/JPL	
  [Public	
  domain],	
  via	
  NASA	
  -­‐	
  hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwav...
UX
wicked problems in
Designing a warning for
Nuclear Waste
JJanos	
  Korom	
  Dr.	
  from	
  Wien,	
  Austria	
  (Bécs	
  219	
  	
  Uploaded	
  by	
  darkweasel94)	
  [CC-­‐BY-­‐SA...
JJanos	
  Korom	
  Dr.	
  from	
  Wien,	
  Austria	
  (Bécs	
  219	
  	
  Uploaded	
  by	
  darkweasel94)	
  [CC-­‐BY-­‐SA...
JJanos	
  Korom	
  Dr.	
  from	
  Wien,	
  Austria	
  (Bécs	
  219	
  	
  Uploaded	
  by	
  darkweasel94)	
  [CC-­‐BY-­‐SA...
User:Fasqission	
  [Public	
  domain]	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:Yucca...
Half-life:
24,100
years
239	
  
PU
Via	
  hNp://en.wikipedia.org/wiki/Plutonium-­‐239	
  .	
  Photo	
  by	
  Los	
  Alamos...
Half-life:
24,100
years
Via	
  hNp://en.wikipedia.org/wiki/Uranium-­‐235	
  	
  and	
  hNp://en.wikipedia.org/wiki/Plutoni...
Half-life:
24,100
years
Half-life:
703,800,000
years
Via	
  hNp://en.wikipedia.org/wiki/Uranium-­‐235	
  	
  and	
  hNp://...
By	
  Ed	
  Siasoco	
  (Flickr:	
  Trinity	
  007)	
  [CC-­‐BY-­‐2.0	
  (hNp://crea<vecommons.org/licenses/by/2.0)],	
  vi...
Goal
Stop people from
accessing nuclear waste
Strategy
Create a message that
lasts for 10,000+ years
Objective 1
Must communicate
“this is a message”
Objective 2
Must communicate
“this area is dangerous”
Objective 3
Must communicate
WHY
Publishers	
  of	
  the	
  1890	
  Holman	
  Bible	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://c...
NASA	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:GPS_Satellite_N...
By	
  Jon	
  Sullivan	
  (PdPhoto)	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia...
Russell	
  Bernice	
  (russellbernice)	
  [CC-­‐BY-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by/2.0/)],	
  via	
  Flick...
Alle	
  (pinkiwinki<nki)	
  [CC-­‐BY—SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)],	
  via	
  Flickr	
  -...
Ⓒ	
  Jonathon	
  Colman	
  	
  
Nicolas	
  Raymond	
  (82955120@N05)	
  [CC-­‐BY-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by/2.0/)],	
  via	
  Flickr	...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
ambiguity
the Nature of
ambiguity
the Nature of
NASA/JPL,	
  Voyager	
  1	
  (hNp://visibleearth.nasa.gov/view_rec.php?id=601)	
  [Public	
  domain],	
  via	
  Wikimedia	...
NASA/JPL,	
  Voyager	
  1	
  (hNp://visibleearth.nasa.gov/view_rec.php?id=601)	
  [Public	
  domain],	
  via	
  Wikimedia	...
NASA/JPL,	
  Voyager	
  1	
  (hNp://visibleearth.nasa.gov/view_rec.php?id=601)	
  [Public	
  domain],	
  via	
  Wikimedia	...
Our problems aren’t
meaningful because
they last forever
Our problems are
meaningful because
They don’t
They don’t
Wey don’t
creative
Designer
Content Strategist
Information Architect
Researcher
Developer
AMBIGUITY
Wikipedia:	
  “Uncertainty	
  Principle”	
  -­‐	
  hNp://en.wikipedia.org/wiki/Uncertainty_principle	
  
∆ 𝑥∙∆​ 𝑝↓𝑥 ≥​ℏ/2 
Wikipedia:	
  “Uncertainty	
  Principle”	
  -­‐	
  hNp://en.wikipedia.org/wiki/Uncertainty_principle	
  
∆ 𝑥∙∆​ 𝑝↓𝑥 ≥​ℏ/2 ...
Adam	
  Fowler	
  (adamfowler)	
  [CC	
  BY-­‐NC-­‐ND	
  2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],	
...
Wicked problems are
catalysts
Wicked problems are
Creativity
Wicked problems ignite our
Forward
Wicked problems pull us
Innovate
Wicked problems help us
Sebas<an	
  Mary	
  (giovannijl-­‐s_photohut)	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)]...
Wicked
Problems
We can’t solve
Wicked
Problems
We can’t solve
But we can
Acknowledge them
Tim	
  J.	
  Keegan	
  (suburbanbloke)	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNp://crea<vecommons.org/licenses/by-­‐sa/2.0/)],	
  via...
But we can
Take risks
Wicked
Problems
We can’t solve
Mike	
  Bash	
  [CC-­‐BY-­‐NC-­‐ND-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],	
  via	
  Flickr	
  -...
But we can
Stop being perfect
Wicked
Problems
We can’t solve
©	
  Jonathon	
  Colman	
  
Stop being perfect
But we can
Reward learning
Wicked
Problems
We can’t solve
Laura	
  Ferreira	
  [CC-­‐BY-­‐NC-­‐ND-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],	
  via	
  Flickr...
But we can Try
Wicked
Problems
We can’t solve
But we can Dare
Coda
Coda
Our differences
Don’t Matter
Our problems
Do
We stand
United
And	
  so	
  when	
  we’re	
  faced	
  with	
  ambiguity,	
  
we’re	
  not	
  afraid.	
  We	
  don’t	
  run	
  away	
  fro...
Sebas<an	
  Mary	
  (giovannijl-­‐s_photohut)	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)]...
Ambiguity
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
wicked
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
Bit.ly/raycats
video + slides + text
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
NASA,	
  ESA,	
  Hubble	
  Space	
  Telescope	
  [Public	
  domain],	
  via	
  NASA	
  Astronomy	
  Picture	
  of	
  the	
...
Wicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
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Wicked Ambiguity and User Experience

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A keynote on aliens, nuclear waste, wicked problems, and the one big thing that unites everyone working in user experience: AMBIGUITY.

See a video and the full transcript of this keynote at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/

How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent.

But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved.

Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.

Originally presented as the opening keynote for the 2014 Society for Technical Communication Summit in Phoenix, Arizona. Redeveloped as the opening keynote for the 2015 Confab Central conference and presented on May 21, 2015 in Minneapolis, Minnesota.

Published in: Marketing, Science, Technology

Wicked Ambiguity and User Experience

  1. Ambiguity wicked NASA/JPL  [Public  domain],  via  Wikimedia  Commons  
  2. Colman NASA/JPL  [Public  domain],  via  Wikimedia  Commons   Jonathon @jcolman
  3. NASA/JPL  [Public  domain],  via  Wikimedia  Commons   Bit.ly/raycats video + slides + text
  4. NASA/JPL  [Public  domain],  via  Wikimedia  Commons  
  5. NASA/JPL  [Public  domain],  via  Wikimedia  Commons  
  6. Sebas<an  Mary  (giovannijl-­‐s_photohut)  [CC-­‐BY-­‐SA-­‐2.0  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/giovannijl-­‐s_photohut/421051338  
  7. Big problem What’s the in user experience?
  8. They think we’re just creatives
  9. Oh, But I’m really a ._______!
  10. Oh, But I’m really a Designer ._______!
  11. Oh, But I’m really a Developer ._______!
  12. Oh, But I’m really a Researcher ._______!
  13. Oh, But I’m really a Information Architect ._______!
  14. Oh, But I’m really a ._______!Content Strategist
  15. Oh, But I’m really a ._______!Creative
  16. creative Designer Content Strategist Information Architect Researcher Developer
  17. Our differences Don’t matter
  18. We’re united against Ambiguity
  19. Problems Wicked
  20. Problems Wicked
  21. Horst Rittel & Melvin Webber René  Spitz  (renespitz)  [CC-­‐BY-­‐ND-­‐2.0  (hNps://crea<vecommons.org/licenses/by-­‐nd/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/renespitz/3383405574/  
  22. John  Snow/C.F.  Cheffins  (Rewardiv  at  en.wikipedia)  [Public  domain],  from  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Snow-­‐cholera-­‐map-­‐1.jpg  
  23. John  Snow/C.F.  Cheffins  (Rewardiv  at  en.wikipedia)  [Public  domain],  from  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Snow-­‐cholera-­‐map-­‐1.jpg  
  24. John  Snow/C.F.  Cheffins  (Rewardiv  at  en.wikipedia)  [Public  domain],  from  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Snow-­‐cholera-­‐map-­‐1.jpg  
  25. Naw, That’s a tame problem René  Spitz  (renespitz)  [CC-­‐BY-­‐ND-­‐2.0  (hNps://crea<vecommons.org/licenses/by-­‐nd/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/renespitz/3383405574/  
  26. US  Federal  Agency  Centers  for  Disease  Control  and  Preven<on  (CDC),  from  Flickr  -­‐  hNps://www.flickr.com/photos/cdcglobal/14723720857  (crea<ve  commons  license:  hNps://crea<vecommons.org/licenses/by/2.0/  )  
  27. US  Federal  Agency  Centers  for  Disease  Control  and  Preven<on  (CDC),  from  Flickr  -­‐  hNps://www.flickr.com/photos/cdcglobal/14723720857  (crea<ve  commons  license:  hNps://crea<vecommons.org/licenses/by/2.0/  )  
  28. OMG WHADDA wicked pissaH René  Spitz  (renespitz)  [CC-­‐BY-­‐ND-­‐2.0  (hNps://crea<vecommons.org/licenses/by-­‐nd/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/renespitz/3383405574/  
  29. Steffi  Reichert,  from  Flickr  -­‐  hNps://www.flickr.com/photos/steffireichert/4107432940  (crea<ve  commons  license:  hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/  )  
  30. By  Ventus  (Own  work)  [CC  BY-­‐SA  3.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/3.0)],  via  Wikimedia  Commons  
  31. By  West  Midlands  Police  from  West  Midlands,  United  Kingdom  [CC  BY-­‐SA  2.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/2.0)],  via  Wikimedia  Commons  
  32. US  Federal  Agency  Drug  Enforcement  Agency  (DEA)  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Drugpackscorpion.png  
  33. John  Warwick  Brooke  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Bri<sh_ar<llery_in_ac<on,_World_War_I.JPEG  
  34. By  Elizabeth  ArroN  /  VOA  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:VOA-­‐Crimea-­‐Simferopol-­‐airport.jpg  
  35. Tim  J.  Keegan  (suburbanbloke)  [CC-­‐BY-­‐SA-­‐2.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/49333819@N00/381634787  
  36. Adam  Fowler  (adamfowler)  [CC  BY-­‐NC-­‐ND  2.0  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/adamfowler/4841559945  
  37. UX wicked problems in
  38. Designing for Alien beings
  39. ScoNer20  via  NASA  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Terrestrial_Planets_Size_Comp_True_Color.png  
  40. By  NASA  (Cropped  from  Image:Africa  satellite  plane.jpg.)  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg  
  41. By  NASA  (Cropped  from  Image:Africa  satellite  plane.jpg.)  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg   HELLO
  42. By  NASA  (Cropped  from  Image:Africa  satellite  plane.jpg.)  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg   2 + 2 = 4
  43. By  NASA  (Cropped  from  Image:Africa  satellite  plane.jpg.)  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg   EAT AT JOE’S
  44. signalmirror  [CC-­‐BY-­‐SA-­‐2.0  (hNps://crea<vecommons.org/licenses/by/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/signalmirror/8329443696/  
  45. NASA/JPL  [Public  domain],  from  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Mars_atmosphere.jpg  
  46. NASA/JPL  [Public  domain],  from  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Mars_atmosphere.jpg   EAT AT JOE’S
  47. Via  Wikipedia  -­‐  hNp://en.wikipedia.org/wiki/Drake_equa<on   𝑁=​ 𝑅↓∗ ∙​ 𝑓↓𝑝 ∙​ 𝑛↓𝑒 ∙​ 𝑓↓𝑙 ∙​ 𝑓↓𝑖 ∙​ 𝑓↓𝑐 ∙ 𝐿 The Drake Equation
  48. Via  Wikipedia  -­‐  hNp://en.wikipedia.org/wiki/Drake_equa<on   𝑁=​ 𝑅↓∗ ∙​ 𝑓↓𝑝 ∙​ 𝑛↓𝑒 ∙​ 𝑓↓𝑙 ∙​ 𝑓↓𝑖 ∙​ 𝑓↓𝑐 ∙ 𝐿 The Drake Equation Lower bound: 8 x 10-20
  49. Via  Wikipedia  -­‐  hNp://en.wikipedia.org/wiki/Drake_equa<on   Lower bound: 8 x 10-20 Upper bound: 36.4 M 𝑁=​ 𝑅↓∗ ∙​ 𝑓↓𝑝 ∙​ 𝑛↓𝑒 ∙​ 𝑓↓𝑙 ∙​ 𝑓↓𝑖 ∙​ 𝑓↓𝑐 ∙ 𝐿 The Drake Equation
  50. Oona  Räisänen;  designed  by  Carl  Sagan  &  Frank  Drake;  artwork  by  Linda  Salzman  Sagan  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Pioneer_plaque.svg  
  51. Alex  Alonso  [CC-­‐BY-­‐NC-­‐SA-­‐2.0  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐sa/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/aleiex/2123333438   Carl Sagan
  52. NASA/JPL  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg  
  53. By  Arne  Nordmann  [GFDL  (hNp://www.gnu.org/copyleo/fdl.html),  CC-­‐BY-­‐SA-­‐3.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/3.0/)],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg  
  54. By  Arne  Nordmann  [GFDL  (hNp://www.gnu.org/copyleo/fdl.html),  CC-­‐BY-­‐SA-­‐3.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/3.0/)],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg  
  55. By  Arne  Nordmann  [GFDL  (hNp://www.gnu.org/copyleo/fdl.html),  CC-­‐BY-­‐SA-­‐3.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/3.0/)],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg  
  56. By  Arne  Nordmann  [GFDL  (hNp://www.gnu.org/copyleo/fdl.html),  CC-­‐BY-­‐SA-­‐3.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/3.0/)],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg  
  57. By  Arne  Nordmann  [GFDL  (hNp://www.gnu.org/copyleo/fdl.html),  CC-­‐BY-­‐SA-­‐3.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/3.0/)],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg  
  58. By  Arne  Nordmann  [GFDL  (hNp://www.gnu.org/copyleo/fdl.html),  CC-­‐BY-­‐SA-­‐3.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/3.0/)],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg  
  59. NASA/JPL  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:The_Sounds_of_Earth_-­‐_GPN-­‐2000-­‐001976.jpg  
  60. NASA/JPL  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:The_Sounds_of_Earth_Record_Cover_-­‐_GPN-­‐2000-­‐001978.jpg  
  61. NASA/JPL  [Public  domain],  via  NASA  -­‐  hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwaves.jpg  via  hNp://science.nasa.gov/science-­‐news/science-­‐at-­‐nasa/2011/28apr_voyager2/  
  62. NASA/JPL  [Public  domain],  via  NASA  -­‐  hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwaves.jpg  via  hNp://science.nasa.gov/science-­‐news/science-­‐at-­‐nasa/2011/28apr_voyager2/  
  63. NASA/JPL  [Public  domain],  via  NASA  -­‐  hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwaves.jpg  via  hNp://science.nasa.gov/science-­‐news/science-­‐at-­‐nasa/2011/28apr_voyager2/  
  64. UX wicked problems in
  65. Designing a warning for Nuclear Waste
  66. JJanos  Korom  Dr.  from  Wien,  Austria  (Bécs  219    Uploaded  by  darkweasel94)  [CC-­‐BY-­‐SA-­‐2.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/2.0)],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:B%C3%A9cs_219_(8135332496).jpg  
  67. JJanos  Korom  Dr.  from  Wien,  Austria  (Bécs  219    Uploaded  by  darkweasel94)  [CC-­‐BY-­‐SA-­‐2.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/2.0)],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:B%C3%A9cs_219_(8135332496).jpg  
  68. JJanos  Korom  Dr.  from  Wien,  Austria  (Bécs  219    Uploaded  by  darkweasel94)  [CC-­‐BY-­‐SA-­‐2.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/2.0)],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:B%C3%A9cs_219_(8135332496).jpg  
  69. User:Fasqission  [Public  domain]  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Yucca_Mountain_crest_south.jpg  
  70. Half-life: 24,100 years 239   PU Via  hNp://en.wikipedia.org/wiki/Plutonium-­‐239  .  Photo  by  Los  Alamos  Na<onal  Laboratory  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Plutonium_ring.jpg  
  71. Half-life: 24,100 years Via  hNp://en.wikipedia.org/wiki/Uranium-­‐235    and  hNp://en.wikipedia.org/wiki/Plutonium-­‐239   239   PU 235   U
  72. Half-life: 24,100 years Half-life: 703,800,000 years Via  hNp://en.wikipedia.org/wiki/Uranium-­‐235    and  hNp://en.wikipedia.org/wiki/Plutonium-­‐239   239   PU 235   U
  73. By  Ed  Siasoco  (Flickr:  Trinity  007)  [CC-­‐BY-­‐2.0  (hNp://crea<vecommons.org/licenses/by/2.0)],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Trinity_007.jpg  
  74. Goal Stop people from accessing nuclear waste
  75. Strategy Create a message that lasts for 10,000+ years
  76. Objective 1 Must communicate “this is a message”
  77. Objective 2 Must communicate “this area is dangerous”
  78. Objective 3 Must communicate WHY
  79. Publishers  of  the  1890  Holman  Bible  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Holman_Priest_High_Priest_Levite.jpg  
  80. NASA  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:GPS_Satellite_NASA_art-­‐iif.jpg  
  81. By  Jon  Sullivan  (PdPhoto)  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Leaf_1_web.jpg  
  82. Russell  Bernice  (russellbernice)  [CC-­‐BY-­‐2.0  (hNps://crea<vecommons.org/licenses/by/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/russellbernice/2558386173/  
  83. Alle  (pinkiwinki<nki)  [CC-­‐BY—SA-­‐2.0  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/55638925@N00/377299306/  
  84. Ⓒ  Jonathon  Colman    
  85. Nicolas  Raymond  (82955120@N05)  [CC-­‐BY-­‐2.0  (hNps://crea<vecommons.org/licenses/by/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/82955120@N05/13094530583  
  86. Sandia  Na<onal  Laboratories,  “Expert  Judgment  on  Markers  to  Deter  Inadvertent  Human  Intrusion  into  the  Waste  Isola<on  Pilot  Plant”  (1993)  -­‐  hNp://prod.sandia.gov/techlib/access-­‐control.cgi/1992/921382.pdf  
  87. Sandia  Na<onal  Laboratories,  “Expert  Judgment  on  Markers  to  Deter  Inadvertent  Human  Intrusion  into  the  Waste  Isola<on  Pilot  Plant”  (1993)  -­‐  hNp://prod.sandia.gov/techlib/access-­‐control.cgi/1992/921382.pdf  
  88. Sandia  Na<onal  Laboratories,  “Expert  Judgment  on  Markers  to  Deter  Inadvertent  Human  Intrusion  into  the  Waste  Isola<on  Pilot  Plant”  (1993)  -­‐  hNp://prod.sandia.gov/techlib/access-­‐control.cgi/1992/921382.pdf  
  89. Sandia  Na<onal  Laboratories,  “Expert  Judgment  on  Markers  to  Deter  Inadvertent  Human  Intrusion  into  the  Waste  Isola<on  Pilot  Plant”  (1993)  -­‐  hNp://prod.sandia.gov/techlib/access-­‐control.cgi/1992/921382.pdf  
  90. Sandia  Na<onal  Laboratories,  “Expert  Judgment  on  Markers  to  Deter  Inadvertent  Human  Intrusion  into  the  Waste  Isola<on  Pilot  Plant”  (1993)  -­‐  hNp://prod.sandia.gov/techlib/access-­‐control.cgi/1992/921382.pdf  
  91. Sandia  Na<onal  Laboratories,  “Expert  Judgment  on  Markers  to  Deter  Inadvertent  Human  Intrusion  into  the  Waste  Isola<on  Pilot  Plant”  (1993)  -­‐  hNp://prod.sandia.gov/techlib/access-­‐control.cgi/1992/921382.pdf  
  92. ambiguity the Nature of
  93. ambiguity the Nature of
  94. NASA/JPL,  Voyager  1  (hNp://visibleearth.nasa.gov/view_rec.php?id=601)  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Pale_Blue_Dot.png  
  95. NASA/JPL,  Voyager  1  (hNp://visibleearth.nasa.gov/view_rec.php?id=601)  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Pale_Blue_Dot.png   YOU ARE HERE  
  96. NASA/JPL,  Voyager  1  (hNp://visibleearth.nasa.gov/view_rec.php?id=601)  [Public  domain],  via  Wikimedia  Commons  -­‐  hNp://commons.wikimedia.org/wiki/File:Pale_Blue_Dot.png   EAT AT JOE’S
  97. Our problems aren’t meaningful because they last forever
  98. Our problems are meaningful because They don’t
  99. They don’t
  100. Wey don’t
  101. creative Designer Content Strategist Information Architect Researcher Developer
  102. AMBIGUITY
  103. Wikipedia:  “Uncertainty  Principle”  -­‐  hNp://en.wikipedia.org/wiki/Uncertainty_principle   ∆ 𝑥∙∆​ 𝑝↓𝑥 ≥​ℏ/2 
  104. Wikipedia:  “Uncertainty  Principle”  -­‐  hNp://en.wikipedia.org/wiki/Uncertainty_principle   ∆ 𝑥∙∆​ 𝑝↓𝑥 ≥​ℏ/2  we live in an uncertain universe
  105. Adam  Fowler  (adamfowler)  [CC  BY-­‐NC-­‐ND  2.0  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/adamfowler/4841559945  
  106. Wicked problems are
  107. catalysts Wicked problems are
  108. Creativity Wicked problems ignite our
  109. Forward Wicked problems pull us
  110. Innovate Wicked problems help us
  111. Sebas<an  Mary  (giovannijl-­‐s_photohut)  [CC-­‐BY-­‐SA-­‐2.0  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/giovannijl-­‐s_photohut/421051338  
  112. Wicked Problems We can’t solve
  113. Wicked Problems We can’t solve But we can Acknowledge them
  114. Tim  J.  Keegan  (suburbanbloke)  [CC-­‐BY-­‐SA-­‐2.0  (hNp://crea<vecommons.org/licenses/by-­‐sa/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/49333819@N00/381634787   Acknowledge them
  115. But we can Take risks Wicked Problems We can’t solve
  116. Mike  Bash  [CC-­‐BY-­‐NC-­‐ND-­‐2.0  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/jbash/4223183281   Take risks
  117. But we can Stop being perfect Wicked Problems We can’t solve
  118. ©  Jonathon  Colman   Stop being perfect
  119. But we can Reward learning Wicked Problems We can’t solve
  120. Laura  Ferreira  [CC-­‐BY-­‐NC-­‐ND-­‐2.0  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/prayerfriends/4343362783   Reward learning
  121. But we can Try Wicked Problems We can’t solve
  122. But we can Dare
  123. Coda
  124. Coda
  125. Our differences Don’t Matter
  126. Our problems Do
  127. We stand United
  128. And  so  when  we’re  faced  with  ambiguity,   we’re  not  afraid.  We  don’t  run  away  from  it.     Run away We Don’t From ambiguity
  129. Sebas<an  Mary  (giovannijl-­‐s_photohut)  [CC-­‐BY-­‐SA-­‐2.0  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)],  via  Flickr  -­‐  hNps://www.flickr.com/photos/giovannijl-­‐s_photohut/421051338   We Run toward it
  130. Ambiguity NASA/JPL  [Public  domain],  via  Wikimedia  Commons   wicked
  131. NASA/JPL  [Public  domain],  via  Wikimedia  Commons   Bit.ly/raycats video + slides + text
  132. NASA/JPL  [Public  domain],  via  Wikimedia  Commons  
  133. NASA/JPL  [Public  domain],  via  Wikimedia  Commons  
  134. NASA,  ESA,  Hubble  Space  Telescope  [Public  domain],  via  NASA  Astronomy  Picture  of  the  Day,  hNp://apod.nasa.gov/apod/ap101009.html   EAT AT JOE’S

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