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Build Measure Learn: Designing your MVP

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Beth Wong and Jennifer Hinton at AgileDC 2015

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Build Measure Learn: Designing your MVP

  1. 1. Build Measure Learn Designing Your MVP AgileDC 2015 October 26, 2015
  2. 2. •Managing Agile Consultant @Lithespeed •Experience: 9 years industry • Specialties: Agile, Team, Program & executive level Coaching and training •Practitioner, consultant, trainer, author, speaker and community organizer •Agile Coach @eGlobaltech •Alumni, General Assembly Product Management •Experience: 5 years Industry Specialties: Product Management, Enterprise Coaching & Training Practitioner, meetup speaker/enthusiast Beth Miller Jennifer Hinton
  3. 3. Today’s Outcomes 1. Design a Minimum Viable Product 1. Learn how to use a Lean-Startup tool called the Javelin Board to identify customer segments, assumptions, and experiments. 1. Understand what makes a good problem statement, or hypothesis
  4. 4. The Lean Startup
  5. 5. Minimum Viable Product “an MVP can be defined as the least amount of work we can do to in/validate a hypothesis, or problem a solution is designed to solve” Small, earliest point to gather feedback Must have utility (e.g. not only the login feature) Must be cohesive (e.g. not a random collection of features) Minimum Viable Product
  6. 6. Why? 1. Reduce risk 1. Maximize success (learning) 1. Faster feedback 1. Reduced overhead 1. Measurable progress “Success is not delivering a feature; success is learning how to solve the customer’s problem.” -Mark Cook, Former VP of Kodak
  7. 7. Problem: Syncing files across systems and computers. Customer: People who have multiple systems, or computers. Riskiest assumption: If we provide an extremely easy to use product, people will try it. Experiment: Video demonstrating ease of use and sign up page. CEO, Co-Founder - Drew Houston Dropbox
  8. 8. Problem: Syncing files across systems and computers. Customer: People who have multiple systems, or computers. Riskiest assumption: If we provide an extremely easy to use product, people will try it. Experiment: Video demonstrating ease of use and sign up page. CEO, Co-Founder - Drew Houston Dropbox
  9. 9. MVP Key Questions 1. What is your riskiest assumption? 1. How would you test that riskiest assumption with minimal work & maximum learning? 1. What would you measure?
  10. 10. How to design an MVP See how customers respond. Pivot or persevere? Define a problem statement; Turn it into an experiment.
  11. 11. Types of MVPs •VIDEOS • LANDING PAGE • WIZARD OF OZ • CONCIERGE • MOCK-UPS/WIREFRAMES
  12. 12. Start with a problem statement! Think about What, when, where, frequency & gaps Between August 1st & 15th on the company webpage, the web analytics tool failed to track clicks on the homepage. The goal is to receive daily reporting Courtesy of Jason Tanner
  13. 13. Design your MVP - fill in the blanks! – Review the problem statement and customer you are solving for. – List your riskiest assumptions you are making with your problem statement. – Design an MVP to test your riskiest assumption(s). Activity
  14. 14. Let’s Share Let’s share how you iterated through the assumptions using experiments & feedback.
  15. 15. What did we learn again? ● Designed an MVP(s) ● Turned your assumptions into a list of possible experiments ● Learned important metrics for understanding MVP success ● Collaborated with agilists who will help you formulate your MVP concept and experimentation ideas
  16. 16. Reference(s) The Lean Startup - Eric Ries How to Measure Anything - Douglas Hubbard Startup Lessons Learned - MVP Guide General Assembly - Product Management Javelin Board - Lean Startup Machine
  17. 17. TODO Before Create Javelin Board(s) Flip Charts (6). This will include problem statement example Gather supplies for the boards, sharpies, & sticky notes
  18. 18. Facilitation Guide Step Time Activity Outcome Agenda Question Materials Owner Power Start 2 Share our backgrounds & today’s outcomes for the Build Measure Learn Session WiiFM Why are we here today? Slide Jennif er- Beth Define MVP & its benefits 3 Share the love for Shark Tank; Tell a story about Eric Ries and why the MVP approach works. Why MVP’s help teams/organizations rapidly What is an MVP? Why does it matter? Slide Jennif er How-to design an MVP 2 Outline the 5 steps in designing an MVP. How do I design an MVP? Slide Beth Example of how it works 3 Tell the story of DropBox and the its MVP approach Real world example of an MVP and how the learning validated their problem had a market and customer fit before building How could this work ? Slide Jeenife r Example of Problem Statement 5 Give an example of a good problem statement and its mechanics. Understand how to create a problem statement What makes a good problem statement or hypothesis? Slide Beth Javelin Board Explanation & Activity Instructions 5 Outline how to use a Javelin Board. Give directions to form into groups at your tables. On each table are supplies needed to use the Understand a tool for designing the MVP What is a technique or tool to use for defining MVP? Slide Beth Exercise 20 Walk around tables to provide feedback on their Javelin board. Collaboration & participation by the participants; practice! How can I use the Javelin Board? Sharpies, Stickies, Boards Jennif er-Bet De-brief 5 Walkthrough an example of Get Out of the Building for the problem statement What would happen next after starting the Javelin board? Slide Jennif er- Beth Re-cap 1 Share references & what we learned today; What did we learn? Slide Jennif

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