Mobile and Informal Learning: Trends for 2012

From E-Learning to We-Learning & m-LearningUnderstanding the Mobile and Social Learning Marketplace
Josh Bersin
President and CEOOctober, 2011

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Research for This Presentation

When did the World Change?The Mobile, Borderless Workplace
Peer
Candidate
Customer
Employee
Manager
Partner
Mentor
Contractor

Fundamental Shifts in Technology

Explosion in Mobile Internet Market

New Devices Transforming Business
Volume: More than 1.3 billion mobile phones on the market today
Tablets Rule: Apple sold 8 million iPads in Q2 alone, up from 14 million in all of 2010. Goldman Sachs estimates 55 million tablets sold in 2011, vs. 409 mm PCs.
Constant Use: 34% of mobile phone users under the age of 34 “sleep with their mobile phones”
Video: YouTube now delivers more hours of video each day than all the traditional networks combined, 69% of all web traffic today
Platform Changes: Apple and Android expected to capture 73% of all mobile phone browsing in 2011 (but not in business yet)
Gamification: The fastest growing application on mobile devices is games (23%)
Big Data: Data traffic on mobile devices is growing at 54% cagr and 2/3 already have 3G, this is the decade of BigData.
Consumerization: Employees expect the consumer experience they have at home at work.

How Rapidly Mobile has Changed
apps and
location aware
internet device
smart phone
portable
transportable
Voice, Text
Graphics, Mouse
Video, Touch, Fingers

Tablets Start to Takeover
Camera
Laptop
Voice
Movie
Player
NewsReader
Book
Reader
Remote
Control
Game
Player
Sales
Tool
In-Store
Device
Inventory
Tool
Learning
Tool

Mobile Devices Now Used for Everyday Life

What would You Be Willing to Give Up for a Week to Keep your Mobile Phone?
Brushing teeth: 22%
Sex: 33%
Exercise: 54%
Caffeine: 55%
Gaming is now the fastest growing application on mobile devices

What does this mean for corporate learning?

Evolution of Learning SolutionsTechnology and Strategies have Evolved as Tools Evolve
Learning Paths
Role-Based
Competency-Based
Learning
Career Development
Deep Specialization
Leadership Development
Rich Catalog
University
Instructional Design
Kirkpatrick
Rapid E-Learning
Information vs. Instruction
Search, Collaboration, Community Information Architecture
E-Learning
Get Materials Online
BlendedLearning
Collaborative / Social
Learning, Content Mgt,Rich Media
Interactivity
Simulation
LMS
E-Learning Platform
LMS
Enterprise Learning Platform
Learning Portal
Blogs, Wikis, Twitter,
Mobile, and Social Networks
Get MaterialsOnline
Expand, Blend
Improve E-Learning
Solve Talent
Problems
Informal Learning
Skills & Specialization
Mobile Internet Everywhere
Location awareness
Information Feeds
Learning and Performance Integrated
2001
2004
2011
2007
2015

The Traditional Way we Think about Training…
Learning Programs
Formal Program Design
(ADDIE or other)
Approaches
Organization, Governance, and Management
Learning Architecture
Disciplines of L&D
(Instructional Design, Kirkpatrick, …)
Tools and Technology
(LMS, Development Tools, …)

The Modern Approach
Learning Programs
Audiences, Problems, and Environment
Informal
Formally
Designed
Training
Social
On-Demand
Embedded
Approaches
Organization, Governance, and Management
Learning Architecture
20% 80%
Disciplines
New Disciplines
Tools and Technology
New Tools and Technology
Learning Culture
Bersin & Associates Enterprise Learning Framework®

3 Forms of Informal Learning
On-Demand
E-Learning Courseware
Search
Books, Articles
Videos
Podcasts
Learning/Knowledge Portals
Job Aids
Social
Wikis, Blogs, Forums
Expert Directories
Social Networks
Communities of Practice
Conferences &Colloquium
Coaching & Mentoring
Facebook, LinkedIn, …
Embedded
Performance Support
Reference Information
Feedback
Rotational Assignments
After Action Reviews
Quality Circles
Development Planning
Applications
Games
Types of Informal Learning
Mobile as a
transformationalopportunity
Mobile as an
enabler
Mobile as an
accelerator

What are some applications for mobile learning?

Ever-Widening Range of Mobile Learning Applications

Keller Williams Realtym-Learning used for formal sales training
U.S. franchise real-estate firm describes themselves as a coaching/training company that happens to be in the real estate business.
Mobile extension to video in the classroom is now a mobile content library.
MP3, MP4 file formats for audio and video download to mobile devices (iPod / iPhone, BlackBerry, media player)
Core business skills, technology, leadership, inspiration, culture, events, and commercials now being distributed

AccenturePodcasting around the world
Strong need for on-demand access to easily consumable content.
Leaderships wanted a channel to quickly refresh associates on timely topics.
Low-cost ($3-$4 per person) podcasting using existing conferencing bridge system.
Subscription or search access via mobile device.
Minimal time, no new tools needed.
96% reduction in cost over courseware
80% reduction in cost over rapid e-learning
In first six months 20,000 employees used them

Kelley Executive Partners and Coca-ColaAlternative Reality Game
Need to train Coca Cola managers and executives about how social media is being used by young customers around the world
Created an alternate reality game (ARG) that combines social and mobile technologies, along with collaborative and competitive team problem-solving.
21st century version of an interactive business simulation. Free technologies are used. Costs are the resources required for facilitating/coaching/instructional design.
Most recent was over 4 days, included 16 executives.
Used microblogs, blogs, YouTube videos, GPS, and smartphones to send and receive information from the game’s story.

Learning Integrated with Applications
Learning Integrated into the Application

Learning Integrated into the Application

What are the solution providers to use?

The Mobile Learning Marketplace
A messy market which has been very long in coming….

m-Learning Provider Markets

Pulse
Flipboard
Moprise
Pulse
Zite

Talent ManagementProviders?
LMSProviders?

The Social Learning Platform Market
Sharepoint
Lotus
Internal Portals

LMS ProvidersFrom Bersin & Associates LMS2011 Industry Study – selected providers
http://www.bersin.com/Store/Details.aspx?docid=103313427

What are the considerations for mobile applications?

m-Learning-specific factors to consider

General Questions for Mobile Providers

Directions to Consider:Current State of e-Learning

Real-Time Collaboration and Training:Laparoscopic Surgery Training
Source: RPI

Video as PrimaryVideo – Desktop Teleconference, Mobile Video, TelepresenceSimultaneous Instructor and Virtual Education
Source: Vidyo, 2010
Source: Human Productivity Lab and Cisco, 2006.
Source: Apple, 2010.

Five Stagese-Learning

A New Set of RolesLetting go of the “Content Design and Delivery” Role
Content Standards
Authoring Tools
Content System(s)
Publishing Tools
Information Architecture
Content
Manager
(Media)
PortfolioManager
Performance
Consultant
Talent
Management
Expert
Employee
Community
Manager(Interactions)
Community Management
Sharing Guidelines
Cultural Reinforcement
Rewards and Feedback
Monitoring and Standards
Connection
Manager
(Directories)
Systems Integration
Interface to IT standards
Expert Directories

The New L&D Organization

Some closing thoughts…
L&D teams need to examine your readiness and tool sets
Developing world leading in mobile adoption
“e-” Learning“m-” Learning (‘e’ and ‘m’ losing relevance)
Timeliness, proximity, versatility are keys to becoming a high-impact learning organization

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Mobile and Informal Learning: Trends for 2012

by Josh Bersin on Oct 12, 2011

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Mobile and Informal Learning: Trends for 2012 — Presentation Transcript