Your SlideShare is downloading. ×

Mobile and Informal Learning: Trends for 2012

109,079

Published on

Josh Bersin's presentation slides on mobile and informal learning trends, delivered at the HR Technology Conference in October of 2011.

Josh Bersin's presentation slides on mobile and informal learning trends, delivered at the HR Technology Conference in October of 2011.

Published in: Business, Technology
7 Comments
77 Likes
Statistics
Notes
  • Great presentation, valuable resource of information. Thank you. JamesFolt
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great presentation...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • After we talked with companies about this for several years, the real 'design point' you have to think about is 'continuous learning.' How can we assemble culture, activities, people, content, work, feedback, and a whole environment where people are learning on a regular basis? This is what our high-impact learning organization research is about, by the way...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Informal learning skills & specialization also parallels work regarding using collateral organization structures. A loose - tight approach allows for creative, innovative thinking while returning org. members back to their formal organization structures to manage planning, testing, implementation, adjusting, sustaining. That seems to support the embedded side of informal learning. It also goes with, blends with customizing tools that tune to fit, like Zite, custom news & tools that find you based on your shared preferences in social.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks Deb, that taxonomy has been developed after a lot of research - the three 'types' of informal are all very rich in themselves. Too many people are confusing 'social' with 'informal' ...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
109,079
On Slideshare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
0
Comments
7
Likes
77
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • The traditional corporate training department…
  • Transcript

    • 1. From E-Learning to We-Learning & m-LearningUnderstanding the Mobile and Social Learning Marketplace
      Josh Bersin
      President and CEOOctober, 2011
    • 2. About Us
      Bersin & Associates
      The leading research and advisory services firm focused on enterprise learning and talent management
      Research Practices
      Learning & Development
      Leadership Development
      Talent Management
      Talent Acquisition
      Strategic Human Resources
      Offerings
      Comprehensive best-practice, trend, and vendor research
      Benchmarking data and detailed case studies
      Talent management and L&D training for HR and business leaders
      Advisory services and consulting
    • 3. Bersin WhatWorks® Membership Program
      Learning &Development
      TalentManagement
      Leadership
      & Succession
      Talent
      Acquisition
      Human
      Resources
      (coming)
      Research and Tools
      Frameworks, Maturity Models, High Impact® Research Programs, Factbooks®
      Scorecards, checklists, forms, RFP’s, selection guides, case studies, solution provider library
      Advisory Services
      Ask the Experts®, Business Impact Workshops
      Analyst Advisory Calls
      Member Success Program
      Networking and Professional Development
      Member Roundtables, Peer Connection®,
      IMPACT Conference, Bersin Lexicon®, Analyst Blogs
      Consulting Services
      Strategy Development, Executive Alignment, Benchmarking,Systems Selection and Roadmap, Measurement Strategy and Programs
    • 4. Research for This Presentation
    • 5. When did the World Change?The Mobile, Borderless Workplace
      Peer
      Candidate
      Customer
      Employee
      Manager
      Partner
      Mentor
      Contractor
    • 6. Fundamental Shifts in Technology
    • 7. Explosion in Mobile Internet Market
    • 8. New Devices Transforming Business
      Volume: More than 1.3 billion mobile phones on the market today
      Tablets Rule: Apple sold 8 million iPads in Q2 alone, up from 14 million in all of 2010. Goldman Sachs estimates 55 million tablets sold in 2011, vs. 409 mm PCs.
      Constant Use: 34% of mobile phone users under the age of 34 “sleep with their mobile phones”
      Video: YouTube now delivers more hours of video each day than all the traditional networks combined, 69% of all web traffic today
      Platform Changes: Apple and Android expected to capture 73% of all mobile phone browsing in 2011 (but not in business yet)
      Gamification: The fastest growing application on mobile devices is games (23%)
      Big Data: Data traffic on mobile devices is growing at 54% cagr and 2/3 already have 3G, this is the decade of BigData.
      Consumerization: Employees expect the consumer experience they have at home at work.
    • 9. How Rapidly Mobile has Changed
      apps and
      location aware
      internet device
      smart phone
      portable
      transportable
      Voice, Text
      Graphics, Mouse
      Video, Touch, Fingers
    • 10. Tablets Start to Takeover
      Camera
      Laptop
      Voice
      Movie
      Player
      NewsReader
      Book
      Reader
      Remote
      Control
      Game
      Player
      Sales
      Tool
      In-Store
      Device
      Inventory
      Tool
      Learning
      Tool
    • 11.
    • 12. Mobile Devices Now Used for Everyday Life
    • 13. What would You Be Willing to Give Up for a Week to Keep your Mobile Phone?
      Brushing teeth: 22%
      Sex: 33%
      Exercise: 54%
      Caffeine: 55%
      Gaming is now the fastest growing application on mobile devices
    • 14. What does this mean for corporate learning?
    • 15. Evolution of Learning SolutionsTechnology and Strategies have Evolved as Tools Evolve
      Learning Paths
      Role-Based
      Competency-Based
      Learning
      Career Development
      Deep Specialization
      Leadership Development
      Rich Catalog
      University
      Instructional Design
      Kirkpatrick
      Rapid E-Learning
      Information vs. Instruction
      Search, Collaboration, Community Information Architecture
      E-Learning
      Get Materials Online
      BlendedLearning
      Collaborative / Social
      Learning, Content Mgt,Rich Media
      Interactivity
      Simulation
      LMS
      E-Learning Platform
      LMS
      Enterprise Learning Platform
      Learning Portal
      Blogs, Wikis, Twitter,
      Mobile, and Social Networks
      Get MaterialsOnline
      Expand, Blend
      Improve E-Learning
      Solve Talent
      Problems
      Informal Learning
      Skills & Specialization
      Mobile Internet Everywhere
      Location awareness
      Information Feeds
      Learning and Performance Integrated
      2001
      2004
      2011
      2007
      2015
    • 16. The Traditional Way we Think about Training…
      Learning Programs
      Formal Program Design
      (ADDIE or other)
      Approaches
      Organization, Governance, and Management
      Learning Architecture
      Disciplines of L&D
      (Instructional Design, Kirkpatrick, …)
      Tools and Technology
      (LMS, Development Tools, …)
    • 17. The Modern Approach
      Learning Programs
      Audiences, Problems, and Environment
      Informal
      Formally
      Designed
      Training
      Social
      On-Demand
      Embedded
      Approaches
      Organization, Governance, and Management
      Learning Architecture
      20% 80%
      Disciplines
      New Disciplines
      Tools and Technology
      New Tools and Technology
      Learning Culture
      Bersin & Associates Enterprise Learning Framework®
    • 18. 3 Forms of Informal Learning
      On-Demand
      Social
      • Wikis, Blogs, Forums
      • 25. Expert Directories
      • 26. Social Networks
      • 27. Communities of Practice
      • 28. Conferences &Colloquium
      • 29. Coaching & Mentoring
      • 30. Facebook, LinkedIn, …
      Embedded
      Types of Informal Learning
      Mobile as a
      transformationalopportunity
      Mobile as an
      enabler
      Mobile as an
      accelerator
    • 39. What are some applications for mobile learning?
    • 40. Ever-Widening Range of Mobile Learning Applications
    • 41. Keller Williams Realtym-Learning used for formal sales training
      U.S. franchise real-estate firm describes themselves as a coaching/training company that happens to be in the real estate business.
      Mobile extension to video in the classroom is now a mobile content library.
      MP3, MP4 file formats for audio and video download to mobile devices (iPod / iPhone, BlackBerry, media player)
      Core business skills, technology, leadership, inspiration, culture, events, and commercials now being distributed
    • 42. AccenturePodcasting around the world
      Strong need for on-demand access to easily consumable content.
      Leaderships wanted a channel to quickly refresh associates on timely topics.
      Low-cost ($3-$4 per person) podcasting using existing conferencing bridge system.
      Subscription or search access via mobile device.
      Minimal time, no new tools needed.
      96% reduction in cost over courseware
      80% reduction in cost over rapid e-learning
      In first six months 20,000 employees used them
    • 43. Kelley Executive Partners and Coca-ColaAlternative Reality Game
      Need to train Coca Cola managers and executives about how social media is being used by young customers around the world
      Created an alternate reality game (ARG) that combines social and mobile technologies, along with collaborative and competitive team problem-solving.
      21st century version of an interactive business simulation. Free technologies are used. Costs are the resources required for facilitating/coaching/instructional design.
      Most recent was over 4 days, included 16 executives.
      Used microblogs, blogs, YouTube videos, GPS, and smartphones to send and receive information from the game’s story.
    • 44.
    • 45. Learning Integrated with Applications
      Learning Integrated into the Application
    • 46. Learning Integrated into the Application
    • 47. Learning Integrated into the Application
    • 48. Learning Integrated into the Application
    • 49. What are the solution providers to use?
    • 50. The Mobile Learning Marketplace
      A messy market which has been very long in coming….
    • 51. m-Learning Provider Markets
    • 52.
    • 53.
    • 54.
    • 55.
    • 56.
    • 57. Pulse
      Flipboard
      Moprise
      Pulse
      Zite
    • 58.
    • 59. Talent ManagementProviders?
      LMSProviders?
    • 60. The Social Learning Platform Market
    • LMS ProvidersFrom Bersin & Associates LMS2011 Industry Study – selected providers
      http://www.bersin.com/Store/Details.aspx?docid=103313427
    • 63. What are the considerations for mobile applications?
    • 64. m-Learning-specific factors to consider
    • 65. General Questions for Mobile Providers
    • 66. Directions to Consider:Current State of e-Learning
    • 67. Real-Time Collaboration and Training:Laparoscopic Surgery Training
      Source: RPI
    • 68. Video as PrimaryVideo – Desktop Teleconference, Mobile Video, TelepresenceSimultaneous Instructor and Virtual Education
      Source: Vidyo, 2010
      Source: Human Productivity Lab and Cisco, 2006.
      Source: Apple, 2010.
    • 69. Five Stagese-Learning
    • 70. A New Set of RolesLetting go of the “Content Design and Delivery” Role
      Content Standards
      Authoring Tools
      Content System(s)
      Publishing Tools
      Information Architecture
      Content
      Manager
      (Media)
      PortfolioManager
      Performance
      Consultant
      Talent
      Management
      Expert
      Employee
      Community
      Manager(Interactions)
      Community Management
      Sharing Guidelines
      Cultural Reinforcement
      Rewards and Feedback
      Monitoring and Standards
      Connection
      Manager
      (Directories)
      Systems Integration
      Interface to IT standards
      Expert Directories
    • 71. The New L&D Organization
    • 72. Some closing thoughts…
      L&D teams need to examine your readiness and tool sets
      Developing world leading in mobile adoption
      “e-” Learning“m-” Learning (‘e’ and ‘m’ losing relevance)
      Timeliness, proximity, versatility are keys to becoming a high-impact learning organization
    • 73. Follow Bersin & AssociatesRegular updates on research, findings, and news
      Our Analyst Blogshttp://blogs.bersin.com
      Our LinkedIn Grouphttp://www.linkedin.com/e/gis/166968
      Our Twitter Feedshttp://www.twitter.com/bersinhttp://www.twitter.com/da5idm http://www.twitter.com/jclareyhttp://twitter.com/josh_bersin
      WhatWorks® Membership Program

    ×