Mobile and Informal Learning: Trends for 2012

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Josh Bersin's presentation slides on mobile and informal learning trends, delivered at the HR Technology Conference in October of 2011.

Josh Bersin's presentation slides on mobile and informal learning trends, delivered at the HR Technology Conference in October of 2011.

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  • Great presentation, valuable resource of information. Thank you. JamesFolt
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  • Great presentation...
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  • After we talked with companies about this for several years, the real 'design point' you have to think about is 'continuous learning.' How can we assemble culture, activities, people, content, work, feedback, and a whole environment where people are learning on a regular basis? This is what our high-impact learning organization research is about, by the way...
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  • Informal learning skills & specialization also parallels work regarding using collateral organization structures. A loose - tight approach allows for creative, innovative thinking while returning org. members back to their formal organization structures to manage planning, testing, implementation, adjusting, sustaining. That seems to support the embedded side of informal learning. It also goes with, blends with customizing tools that tune to fit, like Zite, custom news & tools that find you based on your shared preferences in social.
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  • Thanks Deb, that taxonomy has been developed after a lot of research - the three 'types' of informal are all very rich in themselves. Too many people are confusing 'social' with 'informal' ...
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  • The traditional corporate training department…

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  • 1. From E-Learning to We-Learning & m-LearningUnderstanding the Mobile and Social Learning Marketplace
    Josh Bersin
    President and CEOOctober, 2011
  • 2. About Us
    Bersin & Associates
    The leading research and advisory services firm focused on enterprise learning and talent management
    Research Practices
    Learning & Development
    Leadership Development
    Talent Management
    Talent Acquisition
    Strategic Human Resources
    Offerings
    Comprehensive best-practice, trend, and vendor research
    Benchmarking data and detailed case studies
    Talent management and L&D training for HR and business leaders
    Advisory services and consulting
  • 3. Bersin WhatWorks® Membership Program
    Learning &Development
    TalentManagement
    Leadership
    & Succession
    Talent
    Acquisition
    Human
    Resources
    (coming)
    Research and Tools
    Frameworks, Maturity Models, High Impact® Research Programs, Factbooks®
    Scorecards, checklists, forms, RFP’s, selection guides, case studies, solution provider library
    Advisory Services
    Ask the Experts®, Business Impact Workshops
    Analyst Advisory Calls
    Member Success Program
    Networking and Professional Development
    Member Roundtables, Peer Connection®,
    IMPACT Conference, Bersin Lexicon®, Analyst Blogs
    Consulting Services
    Strategy Development, Executive Alignment, Benchmarking,Systems Selection and Roadmap, Measurement Strategy and Programs
  • 4. Research for This Presentation
  • 5. When did the World Change?The Mobile, Borderless Workplace
    Peer
    Candidate
    Customer
    Employee
    Manager
    Partner
    Mentor
    Contractor
  • 6. Fundamental Shifts in Technology
  • 7. Explosion in Mobile Internet Market
  • 8. New Devices Transforming Business
    Volume: More than 1.3 billion mobile phones on the market today
    Tablets Rule: Apple sold 8 million iPads in Q2 alone, up from 14 million in all of 2010. Goldman Sachs estimates 55 million tablets sold in 2011, vs. 409 mm PCs.
    Constant Use: 34% of mobile phone users under the age of 34 “sleep with their mobile phones”
    Video: YouTube now delivers more hours of video each day than all the traditional networks combined, 69% of all web traffic today
    Platform Changes: Apple and Android expected to capture 73% of all mobile phone browsing in 2011 (but not in business yet)
    Gamification: The fastest growing application on mobile devices is games (23%)
    Big Data: Data traffic on mobile devices is growing at 54% cagr and 2/3 already have 3G, this is the decade of BigData.
    Consumerization: Employees expect the consumer experience they have at home at work.
  • 9. How Rapidly Mobile has Changed
    apps and
    location aware
    internet device
    smart phone
    portable
    transportable
    Voice, Text
    Graphics, Mouse
    Video, Touch, Fingers
  • 10. Tablets Start to Takeover
    Camera
    Laptop
    Voice
    Movie
    Player
    NewsReader
    Book
    Reader
    Remote
    Control
    Game
    Player
    Sales
    Tool
    In-Store
    Device
    Inventory
    Tool
    Learning
    Tool
  • 11.
  • 12. Mobile Devices Now Used for Everyday Life
  • 13. What would You Be Willing to Give Up for a Week to Keep your Mobile Phone?
    Brushing teeth: 22%
    Sex: 33%
    Exercise: 54%
    Caffeine: 55%
    Gaming is now the fastest growing application on mobile devices
  • 14. What does this mean for corporate learning?
  • 15. Evolution of Learning SolutionsTechnology and Strategies have Evolved as Tools Evolve
    Learning Paths
    Role-Based
    Competency-Based
    Learning
    Career Development
    Deep Specialization
    Leadership Development
    Rich Catalog
    University
    Instructional Design
    Kirkpatrick
    Rapid E-Learning
    Information vs. Instruction
    Search, Collaboration, Community Information Architecture
    E-Learning
    Get Materials Online
    BlendedLearning
    Collaborative / Social
    Learning, Content Mgt,Rich Media
    Interactivity
    Simulation
    LMS
    E-Learning Platform
    LMS
    Enterprise Learning Platform
    Learning Portal
    Blogs, Wikis, Twitter,
    Mobile, and Social Networks
    Get MaterialsOnline
    Expand, Blend
    Improve E-Learning
    Solve Talent
    Problems
    Informal Learning
    Skills & Specialization
    Mobile Internet Everywhere
    Location awareness
    Information Feeds
    Learning and Performance Integrated
    2001
    2004
    2011
    2007
    2015
  • 16. The Traditional Way we Think about Training…
    Learning Programs
    Formal Program Design
    (ADDIE or other)
    Approaches
    Organization, Governance, and Management
    Learning Architecture
    Disciplines of L&D
    (Instructional Design, Kirkpatrick, …)
    Tools and Technology
    (LMS, Development Tools, …)
  • 17. The Modern Approach
    Learning Programs
    Audiences, Problems, and Environment
    Informal
    Formally
    Designed
    Training
    Social
    On-Demand
    Embedded
    Approaches
    Organization, Governance, and Management
    Learning Architecture
    20% 80%
    Disciplines
    New Disciplines
    Tools and Technology
    New Tools and Technology
    Learning Culture
    Bersin & Associates Enterprise Learning Framework®
  • 18. 3 Forms of Informal Learning
    On-Demand
    Social
    • Wikis, Blogs, Forums
    • 25. Expert Directories
    • 26. Social Networks
    • 27. Communities of Practice
    • 28. Conferences &Colloquium
    • 29. Coaching & Mentoring
    • 30. Facebook, LinkedIn, …
    Embedded
    Types of Informal Learning
    Mobile as a
    transformationalopportunity
    Mobile as an
    enabler
    Mobile as an
    accelerator
  • 39. What are some applications for mobile learning?
  • 40. Ever-Widening Range of Mobile Learning Applications
  • 41. Keller Williams Realtym-Learning used for formal sales training
    U.S. franchise real-estate firm describes themselves as a coaching/training company that happens to be in the real estate business.
    Mobile extension to video in the classroom is now a mobile content library.
    MP3, MP4 file formats for audio and video download to mobile devices (iPod / iPhone, BlackBerry, media player)
    Core business skills, technology, leadership, inspiration, culture, events, and commercials now being distributed
  • 42. AccenturePodcasting around the world
    Strong need for on-demand access to easily consumable content.
    Leaderships wanted a channel to quickly refresh associates on timely topics.
    Low-cost ($3-$4 per person) podcasting using existing conferencing bridge system.
    Subscription or search access via mobile device.
    Minimal time, no new tools needed.
    96% reduction in cost over courseware
    80% reduction in cost over rapid e-learning
    In first six months 20,000 employees used them
  • 43. Kelley Executive Partners and Coca-ColaAlternative Reality Game
    Need to train Coca Cola managers and executives about how social media is being used by young customers around the world
    Created an alternate reality game (ARG) that combines social and mobile technologies, along with collaborative and competitive team problem-solving.
    21st century version of an interactive business simulation. Free technologies are used. Costs are the resources required for facilitating/coaching/instructional design.
    Most recent was over 4 days, included 16 executives.
    Used microblogs, blogs, YouTube videos, GPS, and smartphones to send and receive information from the game’s story.
  • 44.
  • 45. Learning Integrated with Applications
    Learning Integrated into the Application
  • 46. Learning Integrated into the Application
  • 47. Learning Integrated into the Application
  • 48. Learning Integrated into the Application
  • 49. What are the solution providers to use?
  • 50. The Mobile Learning Marketplace
    A messy market which has been very long in coming….
  • 51. m-Learning Provider Markets
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57. Pulse
    Flipboard
    Moprise
    Pulse
    Zite
  • 58.
  • 59. Talent ManagementProviders?
    LMSProviders?
  • 60. The Social Learning Platform Market
  • LMS ProvidersFrom Bersin & Associates LMS2011 Industry Study – selected providers
    http://www.bersin.com/Store/Details.aspx?docid=103313427
  • 63. What are the considerations for mobile applications?
  • 64. m-Learning-specific factors to consider
  • 65. General Questions for Mobile Providers
  • 66. Directions to Consider:Current State of e-Learning
  • 67. Real-Time Collaboration and Training:Laparoscopic Surgery Training
    Source: RPI
  • 68. Video as PrimaryVideo – Desktop Teleconference, Mobile Video, TelepresenceSimultaneous Instructor and Virtual Education
    Source: Vidyo, 2010
    Source: Human Productivity Lab and Cisco, 2006.
    Source: Apple, 2010.
  • 69. Five Stagese-Learning
  • 70. A New Set of RolesLetting go of the “Content Design and Delivery” Role
    Content Standards
    Authoring Tools
    Content System(s)
    Publishing Tools
    Information Architecture
    Content
    Manager
    (Media)
    PortfolioManager
    Performance
    Consultant
    Talent
    Management
    Expert
    Employee
    Community
    Manager(Interactions)
    Community Management
    Sharing Guidelines
    Cultural Reinforcement
    Rewards and Feedback
    Monitoring and Standards
    Connection
    Manager
    (Directories)
    Systems Integration
    Interface to IT standards
    Expert Directories
  • 71. The New L&D Organization
  • 72. Some closing thoughts…
    L&D teams need to examine your readiness and tool sets
    Developing world leading in mobile adoption
    “e-” Learning“m-” Learning (‘e’ and ‘m’ losing relevance)
    Timeliness, proximity, versatility are keys to becoming a high-impact learning organization
  • 73. Follow Bersin & AssociatesRegular updates on research, findings, and news
    Our Analyst Blogshttp://blogs.bersin.com
    Our LinkedIn Grouphttp://www.linkedin.com/e/gis/166968
    Our Twitter Feedshttp://www.twitter.com/bersinhttp://www.twitter.com/da5idm http://www.twitter.com/jclareyhttp://twitter.com/josh_bersin
    WhatWorks® Membership Program