Mobile and Informal Learning: Trends for 2012


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Josh Bersin's presentation slides on mobile and informal learning trends, delivered at the HR Technology Conference in October of 2011.

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  • Great presentation, valuable resource of information. Thank you. JamesFolt
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  • Great presentation...
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  • After we talked with companies about this for several years, the real 'design point' you have to think about is 'continuous learning.' How can we assemble culture, activities, people, content, work, feedback, and a whole environment where people are learning on a regular basis? This is what our high-impact learning organization research is about, by the way...
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  • Informal learning skills & specialization also parallels work regarding using collateral organization structures. A loose - tight approach allows for creative, innovative thinking while returning org. members back to their formal organization structures to manage planning, testing, implementation, adjusting, sustaining. That seems to support the embedded side of informal learning. It also goes with, blends with customizing tools that tune to fit, like Zite, custom news & tools that find you based on your shared preferences in social.
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  • Thanks Deb, that taxonomy has been developed after a lot of research - the three 'types' of informal are all very rich in themselves. Too many people are confusing 'social' with 'informal' ...
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  • The traditional corporate training department…
  • Mobile and Informal Learning: Trends for 2012

    1. 1. From E-Learning to We-Learning & m-LearningUnderstanding the Mobile and Social Learning Marketplace<br />Josh Bersin<br />President and CEOOctober, 2011<br />
    2. 2. About Us<br />Bersin & Associates<br />The leading research and advisory services firm focused on enterprise learning and talent management<br />Research Practices<br />Learning & Development<br />Leadership Development<br />Talent Management<br />Talent Acquisition<br />Strategic Human Resources<br />Offerings<br />Comprehensive best-practice, trend, and vendor research<br />Benchmarking data and detailed case studies<br />Talent management and L&D training for HR and business leaders<br />Advisory services and consulting<br />
    3. 3. Bersin WhatWorks® Membership Program<br />Learning &Development<br />TalentManagement<br />Leadership<br />& Succession<br />Talent<br />Acquisition<br />Human<br />Resources<br />(coming)<br />Research and Tools<br />Frameworks, Maturity Models, High Impact® Research Programs, Factbooks®<br />Scorecards, checklists, forms, RFP’s, selection guides, case studies, solution provider library<br />Advisory Services<br />Ask the Experts®, Business Impact Workshops<br />Analyst Advisory Calls<br />Member Success Program<br />Networking and Professional Development<br />Member Roundtables, Peer Connection®, <br />IMPACT Conference, Bersin Lexicon®, Analyst Blogs<br />Consulting Services<br />Strategy Development, Executive Alignment, Benchmarking,Systems Selection and Roadmap, Measurement Strategy and Programs <br />
    4. 4. Research for This Presentation<br />
    5. 5. When did the World Change?The Mobile, Borderless Workplace<br />Peer<br />Candidate<br />Customer<br />Employee<br />Manager<br />Partner<br />Mentor<br />Contractor<br />
    6. 6. Fundamental Shifts in Technology<br />
    7. 7. Explosion in Mobile Internet Market<br />
    8. 8. New Devices Transforming Business<br />Volume: More than 1.3 billion mobile phones on the market today<br />Tablets Rule: Apple sold 8 million iPads in Q2 alone, up from 14 million in all of 2010. Goldman Sachs estimates 55 million tablets sold in 2011, vs. 409 mm PCs.<br />Constant Use: 34% of mobile phone users under the age of 34 “sleep with their mobile phones”<br />Video: YouTube now delivers more hours of video each day than all the traditional networks combined, 69% of all web traffic today<br />Platform Changes: Apple and Android expected to capture 73% of all mobile phone browsing in 2011 (but not in business yet)<br />Gamification: The fastest growing application on mobile devices is games (23%)<br />Big Data: Data traffic on mobile devices is growing at 54% cagr and 2/3 already have 3G, this is the decade of BigData.<br />Consumerization: Employees expect the consumer experience they have at home at work.<br />
    9. 9. How Rapidly Mobile has Changed<br />apps and<br />location aware<br />internet device<br />smart phone<br />portable<br />transportable<br />Voice, Text<br />Graphics, Mouse<br />Video, Touch, Fingers<br />
    10. 10. Tablets Start to Takeover<br />Camera<br />Laptop<br />Voice<br />Movie<br />Player<br />NewsReader<br />Book<br />Reader<br />Remote<br />Control<br />Game<br />Player<br />Sales<br />Tool<br />In-Store<br />Device<br />Inventory<br />Tool<br />Learning<br />Tool<br />
    11. 11.
    12. 12. Mobile Devices Now Used for Everyday Life<br />
    13. 13. What would You Be Willing to Give Up for a Week to Keep your Mobile Phone?<br />Brushing teeth: 22%<br />Sex: 33%<br />Exercise: 54%<br />Caffeine: 55%<br />Gaming is now the fastest growing application on mobile devices<br />
    14. 14. What does this mean for corporate learning?<br />
    15. 15. Evolution of Learning SolutionsTechnology and Strategies have Evolved as Tools Evolve<br />Learning Paths<br />Role-Based<br />Competency-Based<br />Learning<br />Career Development<br />Deep Specialization<br />Leadership Development<br />Rich Catalog<br />University<br />Instructional Design<br />Kirkpatrick<br />Rapid E-Learning<br />Information vs. Instruction<br />Search, Collaboration, Community Information Architecture<br />E-Learning<br />Get Materials Online<br />BlendedLearning<br />Collaborative / Social<br />Learning, Content Mgt,Rich Media<br />Interactivity<br />Simulation<br />LMS<br />E-Learning Platform<br />LMS<br />Enterprise Learning Platform<br />Learning Portal<br />Blogs, Wikis, Twitter,<br />Mobile, and Social Networks<br />Get MaterialsOnline<br />Expand, Blend<br />Improve E-Learning<br />Solve Talent<br />Problems<br />Informal Learning<br />Skills & Specialization<br />Mobile Internet Everywhere<br />Location awareness<br />Information Feeds<br />Learning and Performance Integrated<br />2001<br />2004<br />2011<br />2007<br />2015<br />
    16. 16. The Traditional Way we Think about Training…<br />Learning Programs<br />Formal Program Design<br />(ADDIE or other)<br />Approaches<br />Organization, Governance, and Management<br />Learning Architecture<br />Disciplines of L&D<br />(Instructional Design, Kirkpatrick, …)<br />Tools and Technology<br />(LMS, Development Tools, …)<br />
    17. 17. The Modern Approach<br />Learning Programs<br />Audiences, Problems, and Environment<br />Informal<br />Formally<br />Designed<br />Training<br />Social<br />On-Demand<br />Embedded<br />Approaches<br />Organization, Governance, and Management<br />Learning Architecture<br /> 20% 80%<br />Disciplines<br />New Disciplines<br />Tools and Technology<br />New Tools and Technology<br />Learning Culture<br />Bersin & Associates Enterprise Learning Framework®<br />
    18. 18. 3 Forms of Informal Learning<br />On-Demand<br /><ul><li>E-Learning Courseware
    19. 19. Search
    20. 20. Books, Articles
    21. 21. Videos
    22. 22. Podcasts
    23. 23. Learning/Knowledge Portals
    24. 24. Job Aids</li></ul>Social<br /><ul><li>Wikis, Blogs, Forums
    25. 25. Expert Directories
    26. 26. Social Networks
    27. 27. Communities of Practice
    28. 28. Conferences &Colloquium
    29. 29. Coaching & Mentoring
    30. 30. Facebook, LinkedIn, …</li></ul>Embedded<br /><ul><li>Performance Support
    31. 31. Reference Information
    32. 32. Feedback
    33. 33. Rotational Assignments
    34. 34. After Action Reviews
    35. 35. Quality Circles
    36. 36. Development Planning
    37. 37. Applications
    38. 38. Games</li></ul>Types of Informal Learning<br />Mobile as a<br />transformationalopportunity<br />Mobile as an <br />enabler<br />Mobile as an <br />accelerator<br />
    39. 39. What are some applications for mobile learning?<br />
    40. 40. Ever-Widening Range of Mobile Learning Applications<br />
    41. 41. Keller Williams Realtym-Learning used for formal sales training<br />U.S. franchise real-estate firm describes themselves as a coaching/training company that happens to be in the real estate business.<br />Mobile extension to video in the classroom is now a mobile content library.<br />MP3, MP4 file formats for audio and video download to mobile devices (iPod / iPhone, BlackBerry, media player)<br />Core business skills, technology, leadership, inspiration, culture, events, and commercials now being distributed<br />
    42. 42. AccenturePodcasting around the world<br />Strong need for on-demand access to easily consumable content.<br />Leaderships wanted a channel to quickly refresh associates on timely topics.<br />Low-cost ($3-$4 per person) podcasting using existing conferencing bridge system.<br />Subscription or search access via mobile device.<br />Minimal time, no new tools needed.<br />96% reduction in cost over courseware<br />80% reduction in cost over rapid e-learning<br />In first six months 20,000 employees used them<br />
    43. 43. Kelley Executive Partners and Coca-ColaAlternative Reality Game<br />Need to train Coca Cola managers and executives about how social media is being used by young customers around the world<br />Created an alternate reality game (ARG) that combines social and mobile technologies, along with collaborative and competitive team problem-solving.<br />21st century version of an interactive business simulation. Free technologies are used. Costs are the resources required for facilitating/coaching/instructional design.<br />Most recent was over 4 days, included 16 executives.<br />Used microblogs, blogs, YouTube videos, GPS, and smartphones to send and receive information from the game’s story. <br />
    44. 44.
    45. 45. Learning Integrated with Applications<br />Learning Integrated into the Application<br />
    46. 46. Learning Integrated into the Application<br />
    47. 47. Learning Integrated into the Application<br />
    48. 48. Learning Integrated into the Application<br />
    49. 49. What are the solution providers to use?<br />
    50. 50. The Mobile Learning Marketplace<br />A messy market which has been very long in coming….<br />
    51. 51. m-Learning Provider Markets<br />
    52. 52.
    53. 53.
    54. 54.
    55. 55.
    56. 56.
    57. 57. Pulse<br />Flipboard<br />Moprise<br />Pulse<br />Zite<br />
    58. 58.
    59. 59. Talent ManagementProviders?<br />LMSProviders?<br />
    60. 60. The Social Learning Platform Market<br /><ul><li>Sharepoint
    61. 61. Lotus
    62. 62. Internal Portals</li></li></ul><li>LMS ProvidersFrom Bersin & Associates LMS2011 Industry Study – selected providers<br /><br />
    63. 63. What are the considerations for mobile applications?<br />
    64. 64. m-Learning-specific factors to consider<br />
    65. 65. General Questions for Mobile Providers<br />
    66. 66. Directions to Consider:Current State of e-Learning<br />
    67. 67. Real-Time Collaboration and Training:Laparoscopic Surgery Training<br />Source: RPI<br />
    68. 68. Video as PrimaryVideo – Desktop Teleconference, Mobile Video, TelepresenceSimultaneous Instructor and Virtual Education<br />Source: Vidyo, 2010<br />Source: Human Productivity Lab and Cisco, 2006.<br />Source: Apple, 2010.<br />
    69. 69. Five Stagese-Learning<br />
    70. 70. A New Set of RolesLetting go of the “Content Design and Delivery” Role<br />Content Standards<br />Authoring Tools<br />Content System(s)<br />Publishing Tools<br />Information Architecture<br />Content<br />Manager<br />(Media)<br />PortfolioManager<br />Performance<br />Consultant<br />Talent<br />Management<br />Expert<br />Employee<br />Community<br />Manager(Interactions)<br />Community Management<br />Sharing Guidelines<br />Cultural Reinforcement<br />Rewards and Feedback<br />Monitoring and Standards<br />Connection<br />Manager<br />(Directories)<br />Systems Integration<br />Interface to IT standards<br />Expert Directories<br />
    71. 71. The New L&D Organization<br />
    72. 72. Some closing thoughts…<br />L&D teams need to examine your readiness and tool sets<br />Developing world leading in mobile adoption<br />“e-” Learning“m-” Learning (‘e’ and ‘m’ losing relevance)<br />Timeliness, proximity, versatility are keys to becoming a high-impact learning organization<br />
    73. 73. Follow Bersin & AssociatesRegular updates on research, findings, and news<br />Our Analyst Blogs<br />Our LinkedIn Group<br />Our Twitter Feeds <br />WhatWorks® Membership Program<br />