Simply Irresistible: Engaging the 21st Century Workforce

Josh Bersin
Josh BersinPrincipal and Founder, Bersin by Deloitte at Bersin by Deloitte
Simply Irresistible
Josh Bersin
Principal and Founder, Bersin by Deloitte
Engaging the 21st
century workforce
Copyright © 2014 Deloitte Development LLC. All rights reserved.1 Simply Irresistible
Copyright © 2014 Deloitte Development LLC. All rights reserved.2 Simply Irresistible
Copyright © 2014 Deloitte Development LLC. All rights reserved.3 Simply Irresistible
Wealth concentrated at top
Technology and skills drive value
Accelerated obsolescence of skills
Wide variation in performance
Global economic growth – but
Copyright © 2014 Deloitte Development LLC. All rights reserved.4 Simply Irresistible
2015 Global Human Capital Trends
% of Organizations Rating Issue Urgent or Important
No
Improvement
Further
Progressed
Emerging and
huge
Getting
Worse
Copyright © 2014 Deloitte Development LLC. All rights reserved.5 Simply Irresistible
1 Global leadership
2 Engagement and retention
3 The overwhelmed employee
4 Skills of HR
Top global talent challenges
Copyright © 2014 Deloitte Development LLC. All rights reserved.6 Simply Irresistible
Only13% of employees
worldwide are highly engaged
-Gallup
Engagement still startlingly low
Copyright © 2014 Deloitte Development LLC. All rights reserved.7 Simply Irresistible
71%
say business
should do
more to
improve living
standards
20%
trust
business
leaders to
make ethical,
honest
decisions
78%
say
innovation
influences
employer
choice
61%
think
management
is the biggest
barrier to
innovation
75%
say their
organization
could do
more
to create
future leaders
Millennials aren’t looking for a career –
They’re looking for an experience.
The Millennial mindset
The Millennial Survey 2014 by Deloitte
7,800 respondents in 28 countries
Copyright © 2014 Deloitte Development LLC. All rights reserved.8 Simply Irresistible
Soul
Copyright © 2014 Deloitte Development LLC. All rights reserved.9 Simply Irresistible
Passion and purpose
Copyright © 2014 Deloitte Development LLC. All rights reserved.10 Simply Irresistible
Copyright © 2014 Deloitte Development LLC. All rights reserved.11 Simply Irresistible
The overwhelmed employee
Copyright © 2014 Deloitte Development LLC. All rights reserved.12 Simply Irresistible
Complexity On The Rise
2015 Deloitte Global Human
Capital Trends, n=3,200,
Organizations > 1,000
employees
Copyright © 2014 Deloitte Development LLC. All rights reserved.13 Simply Irresistible
New Solutions: Design Thinking
Copyright © 2014 Deloitte Development LLC. All rights reserved.14 Simply Irresistible
• Lean organization – remove layers and spans, implement shared services
• FastWorks – use “Lean Startup” to start with customers and iterate in product design and
development
• Leadership – Simplification is not a program or initiative, it is core to GE’s strategy
• Culture – focus on “the right things” not “more with less” and change the performance
management process
• GE’s Five Beliefs: 1. Customers determine our success, 2. Stay lean to go fast, 3. Learn
and adapt to win, 4. Empower and inspire each other, 5. Deliver results in an uncertain world
Simplicity at GE
Copyright © 2014 Deloitte Development LLC. All rights reserved.15 Simply Irresistible
Importance of Culture
95% of candidates believe culture is more
important than compensation
<5% of candidates value compensation
over culture
Copyright © 2014 Deloitte Development LLC. All rights reserved.16 Simply Irresistible
How Is Culture Created?
Culture
Actions and Behavior
of Leaders
What Leaders Pay
Attention To
What is Rewarded and
Punished
Allocation of Attention
& Resources
Leaders
Lizz Pellet, Fellow Johns Hopkins University
Felix Global Corporation©
Copyright © 2014 Deloitte Development LLC. All rights reserved.17 Simply Irresistible
8 Keys of Organizational Culture
Deloitte Research, with U of Michigan Has Found
Courage
Commitment
Inclusion
Shared
Beliefs
Collective
Focus
Risk &
Governance
External
Orientation
Change &
Innovation
DIFFERENTIATING
CORE
Source: Deloitte Consulting LLP, Culture Fit Model
Copyright © 2014 Deloitte Development LLC. All rights reserved.18 Simply Irresistible
The New Work Environment
Open
Offices
Gourmet
Food
Free
Laundry
Couches
Nap
Rooms
Fitness
Classes
Casual
Clothes
Games
and Fun
Work
Wherever
you want
Bring your
Pet
Copyright © 2014 Deloitte Development LLC. All rights reserved.19 Simply Irresistible
Copyright © 2014 Deloitte Development LLC. All rights reserved.20 Simply Irresistible
The Simply Irresistible
Organization©
Copyright © 2014 Deloitte Development LLC. All rights reserved.21 Simply Irresistible
Meaningful work
Hands-on management
Incredible work environment
Growth opportunity
Trust in leadership
The Simply Irresistible
Organization©
Copyright © 2014 Deloitte Development LLC. All rights reserved.22 Simply Irresistible
Meaningful work
Copyright © 2014 Deloitte Development LLC. All rights reserved.23 Simply Irresistible
Autonomy and freedom to contribute
Select the right fit
Small empowered teams
Time for slack
Meaningful work
Copyright © 2014 Deloitte Development LLC. All rights reserved.24 Simply Irresistible
Hands-on management
Copyright © 2014 Deloitte Development LLC. All rights reserved.25 Simply Irresistible
Clear and transparent goals
Coaching not evaluation
Invest in development of managers
Agile performance management
Hands-on management
Copyright © 2014 Deloitte Development LLC. All rights reserved.26 Simply Irresistible
Regular feedback
Strength-based assessment
Coaching and development
Time for a change
Modern performance management
Copyright © 2014 Deloitte Development LLC. All rights reserved.27 Simply Irresistible
Science
Behind
Performance
Management
Status
Certainty
Autonomy
Relatedness
Fairness
Copyright © 2014 Deloitte Development LLC. All rights reserved.28 Simply Irresistible
Incredible work environment
Copyright © 2014 Deloitte Development LLC. All rights reserved.29 Simply Irresistible
Incredible Work Environment
Flexibility
Humanistic workplace
Culture of recognition
Inclusion and diversity
Copyright © 2014 Deloitte Development LLC. All rights reserved.30 Simply Irresistible
Growth opportunities
Copyright © 2014 Deloitte Development LLC. All rights reserved.31 Simply Irresistible
Training and support on the job
Career and talent mobility
Dynamic self-directed learning
High-impact learning culture
Growth opportunities
Copyright © 2014 Deloitte Development LLC. All rights reserved.32 Simply Irresistible
Trust in leadership
Copyright © 2014 Deloitte Development LLC. All rights reserved.33 Simply Irresistible
Mission and purpose
Investment in people
Transparency
Inspiration
Trust in leadership
Copyright © 2014 Deloitte Development LLC. All rights reserved.34 Simply Irresistible
Glassdoor Data Looks Worse
Category All Company
Ratings
Approve of CEO: 65%
Company Ratings: 3.1
Senior Leadership: 2.8
Career Opportunities: 2.9
Culture: 3.1
Work-Life Balance 3.2
Would recommend their
employer to a friend
54%
Barely
a
C!
Copyright © 2014 Deloitte Development LLC. All rights reserved.35 Simply Irresistible
35
Ratings of Senior Leadership
%RecommendtoFriend
Most Highly Correlated Factors:
Feelings about Senior Leadership,
Career Opportunities, and “Culture and Values
Copyright © 2014 Deloitte Development LLC. All rights reserved.36 Simply Irresistible
Becoming irresistible
Copyright © 2014 Deloitte Development LLC. All rights reserved.37 Simply Irresistible
Becoming irresistible
Meaningful
Work
Hands-On
Management
Incredible
Work
Environment
Growth
Opportunity
Trust in
Leadership
Autonomy Clear and
Transparent Goals
Flexibility Training and support
on the job
Mission and Purpose
Select to Fit Coaching not
Evaluation
Humanistic
Workplace
Facilitated Talent
Mobility
Continuous
Investment in People
Small, Empowered
Teams
Investment in
Development of Mgt.
Culture of
Recognition
Self-Directed,
Dynamic Learning
Transparency and
Honesty
Time for Slack Agile Performance
Management
Inclusive, Diverse
Work Environment
High Impact Learning
Culture
Inspiration
Copyright © 2014 Deloitte Development LLC. All rights reserved.38 Simply Irresistible
Implementing the Irresistible Organization Strategy
Assess
Engagement
(Use the Five Elements)
Define your
Culture
Collect
Feedback
(Frequently & Real Time)
Communicate
w/Management
& Take Action
Copyright © 2014 Deloitte Development LLC. All rights reserved.39 Simply Irresistible
Where is the Engagement Market Going?
Annual
Engagement
Survey
(Annual)
Annual Survey
Analysis and Report
Anonymous
Just as we monitor and encourage customers to
give us constant feedback, so will we
encourage and welcome employees to
discuss anything that concerns them in the
workplace.
Pulse
Surveys
(Periodic)
Frequent
Feedback Surveys
Standard Questions
Typically anonymous
Employee
Sentiment
Analysis
(Always on)
Everyone has access
Open feedback
Social and sharable
Anything goes!
You may be public or not
Copyright © 2014 Deloitte Development LLC. All rights reserved.40 Simply Irresistible
Organizations… as Irresistible as Cupcakes
Watch for the Simply
Irresistible Research
jbersin@deloitte.com
@josh_bersin
@bersin
This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting,
business, financial, investment, legal, tax, or other professional advice or services.
This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision
or action that may affect your business. Before making any decision or taking any action that may affect your business, you
should consult a qualified professional advisor.
Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.
As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see
www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain
services may not be available to attest clients under the rules and regulations of public accounting.
Copyright © 2014 Deloitte Development LLC. All rights reserved.
36 USC 220506
Member of Deloitte Touche Tohmatsu Limited
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Simply Irresistible: Engaging the 21st Century Workforce

  • 1. Simply Irresistible Josh Bersin Principal and Founder, Bersin by Deloitte Engaging the 21st century workforce
  • 2. Copyright © 2014 Deloitte Development LLC. All rights reserved.1 Simply Irresistible
  • 3. Copyright © 2014 Deloitte Development LLC. All rights reserved.2 Simply Irresistible
  • 4. Copyright © 2014 Deloitte Development LLC. All rights reserved.3 Simply Irresistible Wealth concentrated at top Technology and skills drive value Accelerated obsolescence of skills Wide variation in performance Global economic growth – but
  • 5. Copyright © 2014 Deloitte Development LLC. All rights reserved.4 Simply Irresistible 2015 Global Human Capital Trends % of Organizations Rating Issue Urgent or Important No Improvement Further Progressed Emerging and huge Getting Worse
  • 6. Copyright © 2014 Deloitte Development LLC. All rights reserved.5 Simply Irresistible 1 Global leadership 2 Engagement and retention 3 The overwhelmed employee 4 Skills of HR Top global talent challenges
  • 7. Copyright © 2014 Deloitte Development LLC. All rights reserved.6 Simply Irresistible Only13% of employees worldwide are highly engaged -Gallup Engagement still startlingly low
  • 8. Copyright © 2014 Deloitte Development LLC. All rights reserved.7 Simply Irresistible 71% say business should do more to improve living standards 20% trust business leaders to make ethical, honest decisions 78% say innovation influences employer choice 61% think management is the biggest barrier to innovation 75% say their organization could do more to create future leaders Millennials aren’t looking for a career – They’re looking for an experience. The Millennial mindset The Millennial Survey 2014 by Deloitte 7,800 respondents in 28 countries
  • 9. Copyright © 2014 Deloitte Development LLC. All rights reserved.8 Simply Irresistible Soul
  • 10. Copyright © 2014 Deloitte Development LLC. All rights reserved.9 Simply Irresistible Passion and purpose
  • 11. Copyright © 2014 Deloitte Development LLC. All rights reserved.10 Simply Irresistible
  • 12. Copyright © 2014 Deloitte Development LLC. All rights reserved.11 Simply Irresistible The overwhelmed employee
  • 13. Copyright © 2014 Deloitte Development LLC. All rights reserved.12 Simply Irresistible Complexity On The Rise 2015 Deloitte Global Human Capital Trends, n=3,200, Organizations > 1,000 employees
  • 14. Copyright © 2014 Deloitte Development LLC. All rights reserved.13 Simply Irresistible New Solutions: Design Thinking
  • 15. Copyright © 2014 Deloitte Development LLC. All rights reserved.14 Simply Irresistible • Lean organization – remove layers and spans, implement shared services • FastWorks – use “Lean Startup” to start with customers and iterate in product design and development • Leadership – Simplification is not a program or initiative, it is core to GE’s strategy • Culture – focus on “the right things” not “more with less” and change the performance management process • GE’s Five Beliefs: 1. Customers determine our success, 2. Stay lean to go fast, 3. Learn and adapt to win, 4. Empower and inspire each other, 5. Deliver results in an uncertain world Simplicity at GE
  • 16. Copyright © 2014 Deloitte Development LLC. All rights reserved.15 Simply Irresistible Importance of Culture 95% of candidates believe culture is more important than compensation <5% of candidates value compensation over culture
  • 17. Copyright © 2014 Deloitte Development LLC. All rights reserved.16 Simply Irresistible How Is Culture Created? Culture Actions and Behavior of Leaders What Leaders Pay Attention To What is Rewarded and Punished Allocation of Attention & Resources Leaders Lizz Pellet, Fellow Johns Hopkins University Felix Global Corporation©
  • 18. Copyright © 2014 Deloitte Development LLC. All rights reserved.17 Simply Irresistible 8 Keys of Organizational Culture Deloitte Research, with U of Michigan Has Found Courage Commitment Inclusion Shared Beliefs Collective Focus Risk & Governance External Orientation Change & Innovation DIFFERENTIATING CORE Source: Deloitte Consulting LLP, Culture Fit Model
  • 19. Copyright © 2014 Deloitte Development LLC. All rights reserved.18 Simply Irresistible The New Work Environment Open Offices Gourmet Food Free Laundry Couches Nap Rooms Fitness Classes Casual Clothes Games and Fun Work Wherever you want Bring your Pet
  • 20. Copyright © 2014 Deloitte Development LLC. All rights reserved.19 Simply Irresistible
  • 21. Copyright © 2014 Deloitte Development LLC. All rights reserved.20 Simply Irresistible The Simply Irresistible Organization©
  • 22. Copyright © 2014 Deloitte Development LLC. All rights reserved.21 Simply Irresistible Meaningful work Hands-on management Incredible work environment Growth opportunity Trust in leadership The Simply Irresistible Organization©
  • 23. Copyright © 2014 Deloitte Development LLC. All rights reserved.22 Simply Irresistible Meaningful work
  • 24. Copyright © 2014 Deloitte Development LLC. All rights reserved.23 Simply Irresistible Autonomy and freedom to contribute Select the right fit Small empowered teams Time for slack Meaningful work
  • 25. Copyright © 2014 Deloitte Development LLC. All rights reserved.24 Simply Irresistible Hands-on management
  • 26. Copyright © 2014 Deloitte Development LLC. All rights reserved.25 Simply Irresistible Clear and transparent goals Coaching not evaluation Invest in development of managers Agile performance management Hands-on management
  • 27. Copyright © 2014 Deloitte Development LLC. All rights reserved.26 Simply Irresistible Regular feedback Strength-based assessment Coaching and development Time for a change Modern performance management
  • 28. Copyright © 2014 Deloitte Development LLC. All rights reserved.27 Simply Irresistible Science Behind Performance Management Status Certainty Autonomy Relatedness Fairness
  • 29. Copyright © 2014 Deloitte Development LLC. All rights reserved.28 Simply Irresistible Incredible work environment
  • 30. Copyright © 2014 Deloitte Development LLC. All rights reserved.29 Simply Irresistible Incredible Work Environment Flexibility Humanistic workplace Culture of recognition Inclusion and diversity
  • 31. Copyright © 2014 Deloitte Development LLC. All rights reserved.30 Simply Irresistible Growth opportunities
  • 32. Copyright © 2014 Deloitte Development LLC. All rights reserved.31 Simply Irresistible Training and support on the job Career and talent mobility Dynamic self-directed learning High-impact learning culture Growth opportunities
  • 33. Copyright © 2014 Deloitte Development LLC. All rights reserved.32 Simply Irresistible Trust in leadership
  • 34. Copyright © 2014 Deloitte Development LLC. All rights reserved.33 Simply Irresistible Mission and purpose Investment in people Transparency Inspiration Trust in leadership
  • 35. Copyright © 2014 Deloitte Development LLC. All rights reserved.34 Simply Irresistible Glassdoor Data Looks Worse Category All Company Ratings Approve of CEO: 65% Company Ratings: 3.1 Senior Leadership: 2.8 Career Opportunities: 2.9 Culture: 3.1 Work-Life Balance 3.2 Would recommend their employer to a friend 54% Barely a C!
  • 36. Copyright © 2014 Deloitte Development LLC. All rights reserved.35 Simply Irresistible 35 Ratings of Senior Leadership %RecommendtoFriend Most Highly Correlated Factors: Feelings about Senior Leadership, Career Opportunities, and “Culture and Values
  • 37. Copyright © 2014 Deloitte Development LLC. All rights reserved.36 Simply Irresistible Becoming irresistible
  • 38. Copyright © 2014 Deloitte Development LLC. All rights reserved.37 Simply Irresistible Becoming irresistible Meaningful Work Hands-On Management Incredible Work Environment Growth Opportunity Trust in Leadership Autonomy Clear and Transparent Goals Flexibility Training and support on the job Mission and Purpose Select to Fit Coaching not Evaluation Humanistic Workplace Facilitated Talent Mobility Continuous Investment in People Small, Empowered Teams Investment in Development of Mgt. Culture of Recognition Self-Directed, Dynamic Learning Transparency and Honesty Time for Slack Agile Performance Management Inclusive, Diverse Work Environment High Impact Learning Culture Inspiration
  • 39. Copyright © 2014 Deloitte Development LLC. All rights reserved.38 Simply Irresistible Implementing the Irresistible Organization Strategy Assess Engagement (Use the Five Elements) Define your Culture Collect Feedback (Frequently & Real Time) Communicate w/Management & Take Action
  • 40. Copyright © 2014 Deloitte Development LLC. All rights reserved.39 Simply Irresistible Where is the Engagement Market Going? Annual Engagement Survey (Annual) Annual Survey Analysis and Report Anonymous Just as we monitor and encourage customers to give us constant feedback, so will we encourage and welcome employees to discuss anything that concerns them in the workplace. Pulse Surveys (Periodic) Frequent Feedback Surveys Standard Questions Typically anonymous Employee Sentiment Analysis (Always on) Everyone has access Open feedback Social and sharable Anything goes! You may be public or not
  • 41. Copyright © 2014 Deloitte Development LLC. All rights reserved.40 Simply Irresistible Organizations… as Irresistible as Cupcakes
  • 42. Watch for the Simply Irresistible Research jbersin@deloitte.com @josh_bersin @bersin
  • 43. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2014 Deloitte Development LLC. All rights reserved. 36 USC 220506 Member of Deloitte Touche Tohmatsu Limited