11. DO’s and Don’ts
1) Cover images should have substance and
should relate to the content.
2)Titles and Cover lines should be shown
clearly and legibly, must work with the
other texts.
3)Cover lines should use unified fonts and
colors.
12. Using the Grid System
organize information into rows,
columns of text, images and margins
providing basic structure for each
page
pure text: 2 or 3 columns
text and pictures: grid with rows and
columns of squares
the use of rule of thirds
after developing grid system, you can
now extend elements out of the grid
