Layout & Design Key Terms Learning the terminology behind newspaper designMaterial property of the AR Dept. of Education Distance Learning Center. It maybe used for educational, non-profit use only after contacting the ADE DLC athttp://dlc.k12.ar.us ER
Gutter• White space that separates columns and facing pages. Gutter
Double-truck (center spread)• A spread in the center of a publication, printed as one sheet of paper and designed as one unit.
Grid• A pattern of vertical and horizontal lines that form a base on which to place page elements.
Dominant Element• The strongest element on a page, usually a large photo, which leads the reader into the page. Usually 2 ½ times larger than other elements on the page.
Eyeline• A pica of white space that extends horizontally across a spread.• Only necessary in center spreads.
Leading• The white space between lines of type. Leading is normally set at an additional two points. Ten-point type is set on a 12-point leading would be referred to as set 10 on 12, written 10/12.
Font• Traditionally, a complete set of characters in one size and style of typeface (for example, 12-point Arial Italic); used now as a synonym for typeface.
Typeface• Design of a complete set of type characters, specified by a name, such as Arial or Garamond.
Pica• A unit of measurement in design. There are 12 points in a pica and 6 picas in one inch. 12 points = 1 pica 6 picas = 1 inch
Point• A small unit of measurement that describes the size of type. There are 72 points in one inch.• Type that is 72 points is one inch tall.
Ragged• Having uniform word spacing and uneven line length. Type aligned on the left (flush left) and ragged on the right (ragged right) is easiest to read.• This text block is ragged right (flush left).
Justified• Type that aligns, or is set even, on both sides of a column.• This text block is set justified.
Dummy• A full-size drawing of a page showing where all page elements will appear.
Tombstoning• The placing of two headlines side by side on a page or spread. XXXXX XXXXX XXXXX XXXXX
Modular Format• A style of page layout that uses rectangular units, each of which consists of all the visual elements that make up the layout for a particular story.
Mini Column Format• A style of page layout based upon a series of narrow or “mini” columns used to create areas of planned white space.
Nameplate (Flag)• Copy (often combined with a graphic) that states the name of the newspaper in large, bold letters across the front page; includes the volume and issue numbers, publication date, and city and state where the paper is published.
Teaser (window or ears)• Boxed copy that promotes stories inside the issue.
Ears – Tells a little of what is inside the paperDate, School Name PriceVolume & Issue
Index• Copy that lists the page numbers on which sections start.
Headline• A line of copy that serves as a title for a story. Usually cannot be written until the page is designed.