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Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
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Museu Picasso 2.0 and other digital stories

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Overview of the digital dimension of Museu Picasso of Barcelona, covering 4 aspects: web redesign, Online Collection, Social Media, future projects.

Overview of the digital dimension of Museu Picasso of Barcelona, covering 4 aspects: web redesign, Online Collection, Social Media, future projects.

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  • 1. Facultat de Biblioteconomia i Documentació, 20 maig de 2010 Museu Picasso 2.0 + other digital stories Arte, Tecnologia and New Media Conxa Rodà #Florens 2010 Firenze, Nov 19
  • 2. New audiences engagement? Photo taken in the Brooklyn Museum, NY, april 2010
  • 3. Summary 1. The Web redesign 1. The Online Collection 3. Social Media 4. Future digital projects www.museupicasso.bcn.cat
  • 4. The Museum’s website Starting point: web created in 1999-2000
  • 5. Collection virtual tour
  • 6. Picasso’s Interactive Timeline illustrated with works of our collection, all of them linked to an interactive and visual display
  • 7. Internet MPB goals 2009-2010  make the collection accessible online  develop the virtual classroom, with multimedia educational resources  get actively involved in the social webs or Web 2.0
  • 8. Online Collection: December 2009
  • 9. We blogged (excited) about it!
  • 10. Online Collection: highlights of the collection lightbox
  • 11. Details of one artwork, including info of the exhibits it has travelled and link to the interactive display
  • 12. Parallel Zooming of the differents parts of Las Meninas by Picasso confronted to Las Meninas by Velázquez provides a lot of info without words.
  • 13. Online collection: search results page of “pare” (father”) query
  • 14. Advanced search: by material, technique, date, title, inventory number
  • 15. Museum 2.0 Content created and shared by all
  • 16. Social Media_ Web 2.0 ? ? ? ? ?
  • 17. Why museums on 2.0 strategic points of presence for:  encouraging DEBATE and PARTICIPATION  building community  extending knowledge Social use of the Internet is changing. Companies and institutions have to adapt and develop their strategic use of the Internet. The use of the SNs has become a strategy (of communication, of the whole organization).
  • 18. Museu Picasso’s Online Community
  • 19. The Best of the Web Award!!
  • 20. The Museu Picasso Fan Page
  • 21. Photos taken by our visitors
  • 22. Photos taken by the Museun uploaded to Flickr: behind-the-scenes, work-in-progress, audiences, events
  • 23. Become a Fauvist Contest on Flickr
  • 24. Museu Picasso’s Twitter timeline
  • 25. Boletín digital Museu Picasso e-news: important to combine 2.0 with other digital tools Museu Picasso’s e- news: important to combine pre-existing digital tools with the 2.0. Many users are not on Social Media yet and it’s crucial to continue using the channels already working.
  • 26. The master-class, a WiFi room
  • 27. Live webcast of lectures Live stream of Nina Simon’s talk at the museum http://bit.ly/f3UYye
  • 28. •launch multimedia audioguide •complete the online collection •increase users’ interaction (and quantity of fans, followers, readers, subscribers) •2.0 Guidelines edition •a good + doable 2.0 Analytics system •Mobile applications (iPhone, iPad) •Interactive space inside the museum •To achieve an integration of Social Media into the general communication policy online and onsite. Looks like we won’t be bored ;) Coming soon: future projects
  • 29. Conxa Rodà @innova2 croda@bcn.cat www.museupicasso.bcn.cat

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