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Museu Picasso 2.0 and other digital stories



Overview of the digital dimension of Museu Picasso of Barcelona, covering 4 aspects: web redesign, Online Collection, Social Media, future projects.

Overview of the digital dimension of Museu Picasso of Barcelona, covering 4 aspects: web redesign, Online Collection, Social Media, future projects.



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    Museu Picasso 2.0 and other digital stories Museu Picasso 2.0 and other digital stories Presentation Transcript

    • Facultat de Biblioteconomia i Documentació, 20 maig de 2010 Museu Picasso 2.0 + other digital stories Arte, Tecnologia and New Media Conxa Rodà #Florens 2010 Firenze, Nov 19
    • New audiences engagement? Photo taken in the Brooklyn Museum, NY, april 2010
    • Summary
      • The Web redesign
      • The Online Collection
      • Social Media
      • Future digital projects
    • The Museum’s website Starting point: web created in 1999-2000
    • Collection virtual tour
    • Picasso’s Interactive Timeline illustrated with works of our collection, all of them linked to an interactive and visual display
    • Internet MPB goals 2009-2010
      • make the collection accessible online
      • develop the virtual classroom, with multimedia educational resources
      • get actively involved in the social webs or Web 2.0
    • Online Collection: December 2009
    • We blogged (excited) about it!
    • Online Collection: highlights of the collection lightbox
    • Details of one artwork, including info of the exhibits it has travelled and link to the interactive display
    • Parallel Zooming of the differents parts of Las Meninas by Picasso confronted to Las Meninas by Velázquez provides a lot of info without words.
    • Online collection: search results page of “pare” (father”) query
    • Advanced search: by material, technique, date, title, inventory number
    • Museum 2.0 Content created and shared by all
    • Social Media_ Web 2.0 ? ? ? ? ?
    • Why museums on 2.0
      • strategic points of presence for :
      • encouraging DEBATE and PARTICIPATION
      • building community
      • extending knowledge
      • Social use of the Internet is changing. Companies and institutions have to adapt and develop their strategic use of the Internet. The use of the SNs has become a strategy (of communication, of the whole organization).
    • Museu Picasso’s Online Community
    • The Best of the Web Award!!
    • The Museu Picasso Fan Page
    • Photos taken by our visitors
    • Photos taken by the Museun uploaded to Flickr: behind-the-scenes, work-in-progress, audiences, events
    • Become a Fauvist Contest on Flickr
    • Museu Picasso’s Twitter timeline
    • Boletín digital Museu Picasso e-news: important to combine 2.0 with other digital tools Museu Picasso’s e-news: important to combine pre-existing digital tools with the 2.0. Many users are not on Social Media yet and it’s crucial to continue using the channels already working.
    • The master-class, a WiFi room
    • Live webcast of lectures Live stream of Nina Simon’s talk at the museum http://bit.ly/f3UYye
      • launch multimedia audioguide
      • complete the online collection
      • increase users’ interaction (and quantity of fans, followers, readers, subscribers)
      • 2.0 Guidelines edition
      • a good + doable 2.0 Analytics system
      • Mobile applications (iPhone, iPad)
      • Interactive space inside the museum
      • To achieve an integration of Social Media into the general communication policy online and onsite.
      • Looks like we won’t be bored ;)
      Coming soon: future projects
    • Conxa Rodà @innova2 [email_address] www.museupicasso.bcn.cat