Museu Picasso 2.0 + other digital storiesPalazzo Strozzi, Firenze, Nov 19 de BiblioteconomiaRodà Facultat Conxa i Documentació, 20 maig de 2010 2010 Florens
Museu Picasso de Barcelona Opened in 1963 by Picasso’s express will Donation of 900 works to the city in 1970 essential for the knowledge of the artist training period until blue period, then jump to 1917 stay in Bcn and to 1957 with the series of Las Meninas 1,3 M visitors / year
Social Media, social networks• the social networks are not about TECHNOLOGY• they are CONVERSATION, INTERACTION• they are pure COMMUNICATION• they are a magnificent OPPORTUNITY• content produced and shared by all
Why museums are on 2.0strategic points of presence for: encouraging DEBATE and PARTICIPATION building community extending knowledgeSocial use of the Internet is changing. Companies and institutions have to adapt and develop their strategic use of the Internet. The use of the SNs has become a strategy (of communication, of the whole organization).
What 2.0 users do participate interact contribute publish connect debate criticize tag listen evaluate create link converse propose cooperate recommend share
Coming soon: future projects•launch multimedia audioguide•complete the online collection•increase users’ interaction (and quantity of fans,followers, readers, subscribers)•2.0 Guidelines edition•a good + doable 2.0 Analytics system•Mobile applications (iPhone, iPad)•Interactive space inside the museum•To achieve an integration of Social Media intothe general communication policy online andonsite.
A picture lives a life like a living being, experiencing changes everydaylife imposes. This is natural enough as a painting only lives throughthe person who is looking at it. Pablo Picasso, 1935[Tip: think Website instead of picture:the user as protagonist, the user as interpreter = the 2.0 user]