Overview of the digital dimension of Museu Picasso of Barcelona, covering 4 aspects: web redesign, Online Collection, Social Media, future projects.

1. Facultat de Biblioteconomia i Documentació, 20 maig de 2010
Museu Picasso 2.0 + other digital stories
Arte, Tecnologia and New Media Conxa Rodà
#Florens 2010 Firenze, Nov 19

2. New audiences engagement?
Photo taken in the Brooklyn Museum, NY, april 2010

3. Summary
1. The Web redesign
1. The Online Collection
3. Social Media
4. Future digital projects
www.museupicasso.bcn.cat

4. The Museum’s website
Starting point: web created in 1999-2000

7. Collection virtual tour

8. Picasso’s Interactive Timeline
illustrated with works of our collection, all of them linked to an
interactive and visual display

9. Internet MPB goals 2009-2010
 make the collection accessible
online
 develop the virtual classroom,
with multimedia educational
resources
 get actively involved in the
social webs or Web 2.0

10. Online Collection: December 2009

11. We blogged (excited) about it!

12. Online Collection:
highlights of the
collection lightbox

13. Details of one
artwork, including
info of the exhibits
it has travelled
and link to the
interactive display

14. Parallel Zooming of the differents parts of Las Meninas
by Picasso confronted to Las Meninas by Velázquez
provides a lot of info without words.

15. Online
collection:
search results
page of “pare”
(father”) query

16. Advanced search: by material, technique, date, title, inventory number

17. Museum 2.0
Content created and
shared by all

18. Social Media_ Web 2.0
? ?
?
?
?

19. Why museums on 2.0
strategic points of presence for:
 encouraging DEBATE and PARTICIPATION
 building community
 extending knowledge
Social use of the Internet is changing. Companies and institutions have
to adapt and develop their strategic use of the Internet. The use of
the SNs has become a strategy (of communication, of the whole
organization).

20. Museu Picasso’s Online Community

21. The Best of the Web Award!!

22. The Museu Picasso Fan Page

23. Photos taken by our visitors

24. Photos taken by the Museun uploaded to Flickr:
behind-the-scenes, work-in-progress, audiences, events

25. Become a Fauvist Contest on Flickr

26. Museu Picasso’s Twitter timeline

27. Boletín digital
Museu Picasso e-news: important to combine 2.0 with other digital tools
Museu Picasso’s e-
news: important to
combine pre-existing
digital tools with the
2.0.
Many users are not
on Social Media yet
and it’s crucial to
continue using the
channels already
working.

28. The master-class, a WiFi room

29. Live webcast of lectures
Live stream of Nina Simon’s talk at the museum http://bit.ly/f3UYye

30. •launch multimedia audioguide
•complete the online collection
•increase users’ interaction (and quantity of fans,
followers, readers, subscribers)
•2.0 Guidelines edition
•a good + doable 2.0 Analytics system
•Mobile applications (iPhone, iPad)
•Interactive space inside the museum
•To achieve an integration of Social Media into
the general communication policy online and
onsite.
Looks like we won’t be bored ;)
Coming soon: future projects

31. Conxa Rodà
@innova2
croda@bcn.cat
www.museupicasso.bcn.cat