This presentation discusses Europeana's 2017 thematic campaign focused on words and text. The campaign, called #AllezLiterature, highlighted cultural heritage content related to letters, poetry, and books from Europe's libraries and archives. It was part of Europeana's annual thematic campaigns to strengthen communications. The campaign timeline involved four phases from February to October 2017 centered around Valentine's Day, World Poetry Day, and World Book Day. The presentation encourages the Members' Council to actively participate in the #AllezLiterature campaign by involving member institutions and content.

1. TITLE OF
PRESENTATION
Subtitle
Name Presenter
EVENT WITH A RATHER BIG NAME 20XX

2. Thematic campaigns
• annual overarching thematic campaigns
• focus and strengthen the communications that support our work
What and Why
Title here
CC BY-SA
1. Highlight availability for reuse
2. Improve quality of data
3. Highlight the unique nature of Europeana content
4. Demonstrate value to stakeholders

3. Thematic campaign
• 2018 = Migration: European Year of Cultural Heritage
• 2017 = Words and Text
All about words
Title here
CC BY-SA
1. Online and Social Media
2. Focus = active engagement with Libraries and Archives
3. Highlight existing content & collecting some specific high quality text
4. Show content is broader than visual images.

4. Thematic campaign
• Positioned under the #AllezCulture umbrella: #AllezLiterature
• Active participation of Institutions
• Involving the Members Council #AllezCulture working group
• 4 consecutive phases
• Genres: Letters - specifically Europeana 1914-18 love letters and diaries - letters; Poetry; and Books.
• Link to external milestones
•
Key elements
Title here
CC BY-SA
1. Valentine’s Day (14 February)
2. World Poetry Day (21 March) and
3. World Book Day (23 April)

5. Thematic campaign
2017 Timeline
Title here
CC BY-SA
• Preparatory phase: Dec-March
• Define theme: by Feb 2017
• Develop & finalise campaign elements: Dec to Feb
• Reach out to Members Council: Members council meeting Feb 2017
• Reach out to institutions: February 2017
• Campaign runs: in four phases from mid Feb -–into Autumn 2017.
Launch: 14 Feb 2017
Phase 1: 14 Feb – 23 March 2017
Phase 2: 23 March – 21 April 2017
Phase 3: 21 April – end May 2017
Phase 4: August to October 2017

6. What role can the Members’Council play in
#AllezLiterature?
Title here
CC BY-SA
Woman Reading a Letter | Johannes Vermeer
1663, Rijksmuseum
Netherlands, Public Domain

7. 21 October 2015