Geolocation Services Martin Bryant Marketing Manchester & TheNextWeb.com @MartinSFP
What are Geolocation Services? <ul><li>Usually mobile </li></ul><ul><li>Emphasises “Where you are”, “where things are” </l...
How do they work? <ul><li>This is the technical bit… </li></ul><ul><li>Either: </li></ul><ul><li>GPS signal </li></ul><ul>...
Open to almost everyone
Uses: Satnav <ul><li>From… </li></ul>to… Expensive Free
Mobile Mapping: Beyond Satnav
Location-based networking <ul><li>The first wave… </li></ul>
Google Latitude
Making a game of location sharing <ul><li>Foursquare </li></ul>
Making a game of location sharing <ul><li>Gowalla </li></ul>
‘ Find My iPhone’
Geotagging <ul><li>Photos, video, audio, information – tied to a location. </li></ul>
What Geotagging makes possible
What Geotagging makes possible
Location-based search
Recent Developments: Augmented Reality <ul><li>Seeing the world through ‘online eyes’ </li></ul>
Recent Developments: Twitter Geolocation
Barriers <ul><li>Privacy concerns </li></ul><ul><li>Over-sharing </li></ul><ul><li>Ubiquity of technology </li></ul><ul><l...
Facebook will change everything
The Future <ul><li>Geolocation = everywhere and everything </li></ul>Apps Hyper-aware cities Social change on a grand scale
…and that’s that! <ul><li>@MartinSFP </li></ul>
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Geolocation Services

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Geolocation Services presentation performed by Martin Bryant at InBlackandWhite's Mobile Marketing Seminar

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Geolocation Services

  1. 1. Geolocation Services Martin Bryant Marketing Manchester & TheNextWeb.com @MartinSFP
  2. 2. What are Geolocation Services? <ul><li>Usually mobile </li></ul><ul><li>Emphasises “Where you are”, “where things are” </li></ul><ul><li>…or both. </li></ul>
  3. 3. How do they work? <ul><li>This is the technical bit… </li></ul><ul><li>Either: </li></ul><ul><li>GPS signal </li></ul><ul><li>Cell triangulation </li></ul><ul><li>…but that doesn’t matter… </li></ul>
  4. 4. Open to almost everyone
  5. 5. Uses: Satnav <ul><li>From… </li></ul>to… Expensive Free
  6. 6. Mobile Mapping: Beyond Satnav
  7. 7. Location-based networking <ul><li>The first wave… </li></ul>
  8. 8. Google Latitude
  9. 9. Making a game of location sharing <ul><li>Foursquare </li></ul>
  10. 10. Making a game of location sharing <ul><li>Gowalla </li></ul>
  11. 11. ‘ Find My iPhone’
  12. 12. Geotagging <ul><li>Photos, video, audio, information – tied to a location. </li></ul>
  13. 13. What Geotagging makes possible
  14. 14. What Geotagging makes possible
  15. 15. Location-based search
  16. 16. Recent Developments: Augmented Reality <ul><li>Seeing the world through ‘online eyes’ </li></ul>
  17. 17. Recent Developments: Twitter Geolocation
  18. 18. Barriers <ul><li>Privacy concerns </li></ul><ul><li>Over-sharing </li></ul><ul><li>Ubiquity of technology </li></ul><ul><li>…but the benefits outweigh the concerns </li></ul>
  19. 19. Facebook will change everything
  20. 20. The Future <ul><li>Geolocation = everywhere and everything </li></ul>Apps Hyper-aware cities Social change on a grand scale
  21. 21. …and that’s that! <ul><li>@MartinSFP </li></ul>
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