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Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
Geolocation Services
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Geolocation Services

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Geolocation Services presentation performed by Martin Bryant at InBlackandWhite's Mobile Marketing Seminar

Geolocation Services presentation performed by Martin Bryant at InBlackandWhite's Mobile Marketing Seminar

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  • 1. Geolocation Services Martin Bryant Marketing Manchester & TheNextWeb.com @MartinSFP
  • 2. What are Geolocation Services? <ul><li>Usually mobile </li></ul><ul><li>Emphasises “Where you are”, “where things are” </li></ul><ul><li>…or both. </li></ul>
  • 3. How do they work? <ul><li>This is the technical bit… </li></ul><ul><li>Either: </li></ul><ul><li>GPS signal </li></ul><ul><li>Cell triangulation </li></ul><ul><li>…but that doesn’t matter… </li></ul>
  • 4. Open to almost everyone
  • 5. Uses: Satnav <ul><li>From… </li></ul>to… Expensive Free
  • 6. Mobile Mapping: Beyond Satnav
  • 7. Location-based networking <ul><li>The first wave… </li></ul>
  • 8. Google Latitude
  • 9. Making a game of location sharing <ul><li>Foursquare </li></ul>
  • 10. Making a game of location sharing <ul><li>Gowalla </li></ul>
  • 11. ‘ Find My iPhone’
  • 12. Geotagging <ul><li>Photos, video, audio, information – tied to a location. </li></ul>
  • 13. What Geotagging makes possible
  • 14. What Geotagging makes possible
  • 15. Location-based search
  • 16. Recent Developments: Augmented Reality <ul><li>Seeing the world through ‘online eyes’ </li></ul>
  • 17. Recent Developments: Twitter Geolocation
  • 18. Barriers <ul><li>Privacy concerns </li></ul><ul><li>Over-sharing </li></ul><ul><li>Ubiquity of technology </li></ul><ul><li>…but the benefits outweigh the concerns </li></ul>
  • 19. Facebook will change everything
  • 20. The Future <ul><li>Geolocation = everywhere and everything </li></ul>Apps Hyper-aware cities Social change on a grand scale
  • 21. …and that’s that! <ul><li>@MartinSFP </li></ul>

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