Geolocation Services
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Geolocation Services

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Geolocation Services presentation performed by Martin Bryant at InBlackandWhite's Mobile Marketing Seminar

Geolocation Services presentation performed by Martin Bryant at InBlackandWhite's Mobile Marketing Seminar

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Geolocation Services Geolocation Services Presentation Transcript

  • Geolocation Services Martin Bryant Marketing Manchester & TheNextWeb.com @MartinSFP
  • What are Geolocation Services?
    • Usually mobile
    • Emphasises “Where you are”, “where things are”
    • …or both.
  • How do they work?
    • This is the technical bit…
    • Either:
    • GPS signal
    • Cell triangulation
    • …but that doesn’t matter…
  • Open to almost everyone
  • Uses: Satnav
    • From…
    to… Expensive Free
  • Mobile Mapping: Beyond Satnav
  • Location-based networking
    • The first wave…
  • Google Latitude
  • Making a game of location sharing
    • Foursquare
  • Making a game of location sharing
    • Gowalla
  • ‘ Find My iPhone’
  • Geotagging
    • Photos, video, audio, information – tied to a location.
  • What Geotagging makes possible
  • What Geotagging makes possible
  • Location-based search
  • Recent Developments: Augmented Reality
    • Seeing the world through ‘online eyes’
  • Recent Developments: Twitter Geolocation
  • Barriers
    • Privacy concerns
    • Over-sharing
    • Ubiquity of technology
    • …but the benefits outweigh the concerns
  • Facebook will change everything
  • The Future
    • Geolocation = everywhere and everything
    Apps Hyper-aware cities Social change on a grand scale
  • …and that’s that!
    • @MartinSFP