Geolocation Services

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Geolocation Services presentation performed by Martin Bryant at InBlackandWhite's Mobile Marketing Seminar

Geolocation Services presentation performed by Martin Bryant at InBlackandWhite's Mobile Marketing Seminar

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  • 1. Geolocation Services Martin Bryant Marketing Manchester & TheNextWeb.com @MartinSFP
  • 2. What are Geolocation Services?
    • Usually mobile
    • Emphasises “Where you are”, “where things are”
    • …or both.
  • 3. How do they work?
    • This is the technical bit…
    • Either:
    • GPS signal
    • Cell triangulation
    • …but that doesn’t matter…
  • 4. Open to almost everyone
  • 5. Uses: Satnav
    • From…
    to… Expensive Free
  • 6. Mobile Mapping: Beyond Satnav
  • 7. Location-based networking
    • The first wave…
  • 8. Google Latitude
  • 9. Making a game of location sharing
    • Foursquare
  • 10. Making a game of location sharing
    • Gowalla
  • 11. ‘ Find My iPhone’
  • 12. Geotagging
    • Photos, video, audio, information – tied to a location.
  • 13. What Geotagging makes possible
  • 14. What Geotagging makes possible
  • 15. Location-based search
  • 16. Recent Developments: Augmented Reality
    • Seeing the world through ‘online eyes’
  • 17. Recent Developments: Twitter Geolocation
  • 18. Barriers
    • Privacy concerns
    • Over-sharing
    • Ubiquity of technology
    • …but the benefits outweigh the concerns
  • 19. Facebook will change everything
  • 20. The Future
    • Geolocation = everywhere and everything
    Apps Hyper-aware cities Social change on a grand scale
  • 21. …and that’s that!
    • @MartinSFP