Jon Keefe - Future Of Video


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Jon Keefe - Future Of Video

  1. 1. The future of video online<br />Jon Keefe, KMP Digitata<br />29th March 2010<br />
  2. 2. Demand for video<br />YouTube will serve 75 billion video streams this year to 375 million users<br />YouTube servers accept 20 hours worth of video upload every minute<br />Upload of video from mobile devices is up by 1700% in 2010 vs 2009<br />
  3. 3. Where we were in 2000<br />Some DVD<br />HD & Digital TV Just emerging<br />Camcorders expensive & self contained<br />Online video, small, expensive & high bandwidth<br />
  4. 4. What we didn’t have<br />Smartphones and mobile devices<br />Xbox 360/ Wii, PS2 &3<br />Internet TV<br />Blu-Ray<br />YouTube et al (created Feb 2005)<br />Personal DVD players<br />Hulu/Netflix<br />
  5. 5. Global broadband speeds<br /><br />
  6. 6. Video facts<br />Mobile devices will overtake PCs as the method of choice of viewing video by Q1 2013 says Neilson<br />Today 41% of iphone/itouch users access video<br />52% download clips <br />68% access via web<br />70% of Blackberry users don’t download<br />
  7. 7. Video facts<br />13-17 year olds driving the channel with up to 1hr of online video watched per day!<br />This demographic is also sending 3000 text messages a month<br />In the US multiple live video events are consumed multi-window, multi-screen, multi-device<br />However 40 % of online video is consumed in the workplace<br />
  8. 8. Video facts<br />There will be consolidation Proprietary vs open standards<br />Taking video out of the plug-in prison<br />Adobe Flash<br />Microsoft Silverlight<br />Vs<br />Open standards vanguard<br />
  9. 9. Video file types<br />WMV<br />mp4<br />mpg<br />flv<br />Rm<br />Plus approx 100’s others!<br />
  10. 10. Proprietary video channels<br />Eg YouTube<br />Upload<br />Link to<br />Embed<br />Share on social profiles<br />Download<br />
  11. 11. Open standards<br />Miro( open source player not for profit<br />Kaltura ( open source video platform<br />Wikivideo - Adopting TheoraQ3 2010 multimedia repositories from<br />Dailymotion making 300,000 videos available in Theora format<br />HTML5 - open source player in browser means no plug-ins and is currently supported by Firefox 3.5, Safari and Chrome<br />
  12. 12. What would open standard mean?<br />Easier and faster video manipulation <br />Video can be extracted from the player just as an image can be extracted from a website when you right-click<br />Separate audio from visual<br />Link to frames within video<br />Edit and republish<br />Integrate other platform feeds <br />Requires Creative Commons Copyright <br />
  13. 13. What would open standard mean?<br />Vastly improved Video search<br />Blinkx<br />35 million hours worth of video indexed<br />Metadata<br />Facial recognition<br />Speech analysis<br />Rebuild interface code for major video formats plus 80 or so 2nd division formats<br />
  14. 14. Mozilla R&D<br />
  15. 15. Challenges<br />Agencies<br />Branding in the new environment<br />Honing the right set of capabilities<br />Educating clients<br />
  16. 16. Challenges<br />Brand owners<br />Positioning for the open market<br />Be inclusive because not all will be open source<br />Leverage social media<br />Accept copyright changes<br />
  17. 17. Games<br />You become the video game<br />Use your console as a hard drive, internet enabled device for TV on demand<br />Microsoft Natal<br />
  18. 18. Natal at SXSW<br />
  19. 19. More engaging news delivery<br />
  20. 20. Summary<br />Open standards will allow brands to engage with consumers deeply and personally<br />Make video more usable & searchable<br />Brands copyright tolerance will be challenged<br />Agencies will require new skill sets as video assets become much simpler to utilise and edit<br />Social media and online video will combine<br />Even more UGV on line<br />
  21. 21. Any Questions<br />Thank you<br />
  22. 22. TV Browsers<br />
  23. 23. TV & Film<br />Personalised TV Channels<br />Ads specific to your viewing habits (much like when you use gmail/hotmail now)<br />TV on demand<br />iPlayer<br />Netflix, social recommendations -<br />Hulu -<br />
  24. 24. TV & Film<br />Social Video, kids consume video through YouTube<br />BBC Revolution recently used a twitter hashtag to gain feedback on the programme - -<br />HTML Widgets to enable you to be on the web while watching TV (e.ggoogle widget, twitter widget etc)<br />
  25. 25. Mobile<br />Increased use of mobile video<br />Providing video content - Citizen journalists<br />Consuming video (films, tv, internet)<br />iPad, mobile or not mobile?<br />
  26. 26. Print<br />E-paper - &<br />Kindle<br />Does a tablet replace your daily news paper?<br />Sony demo from 2007, flexible paper<br />