Zugara SIME 2009 Stockholm Presentation - Augmented Reality

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This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are included in the presentation.

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Zugara SIME 2009 Stockholm Presentation - Augmented Reality

  1. 1. Augmented Reality Overview And Demos
  2. 2. <ul><li>Snapshot : We’re an interactive marketing agency with a passion for emerging media and technologies </li></ul><ul><li>Services : Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development </li></ul><ul><li>Expertise : Augmented Reality; Gen X and Gen Y Demographics </li></ul><ul><li>Founded : 2001 </li></ul><ul><li>Location : Los Angeles / New York </li></ul><ul><li>Web : www.zugara.com </li></ul><ul><li>Blog : www.weareorganizedchaos.com </li></ul><ul><li>Facebook : www.facebook.com/zugara </li></ul><ul><li>YouTube : www.youtube.com/zugara </li></ul><ul><li>Twitter : www.twitter.com/zugara </li></ul>ABOUT ZUGARA HELLO … WE ARE ZUGARA
  3. 3. ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY Manage the Facebook Augmented Reality Community www.facebook.com/augmentedreality <ul><li>Active Member of the Augmented Reality Consortium </li></ul><ul><li>www.arconsortium.org/ </li></ul>Development of Flash-based Augmented Reality Technologies and Software Development Kits (“SDKs”) ZugAR Augmented Reality Marker & Manager Technology ZugMO Motion Capture Technology ZugSTAR Streaming Augmented Reality
  4. 4. ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY WEBCAM SOCIAL SHOPPER CANNONBALLZ ZugAR Augmented Reality Marker & Manager Technology ZugMO Motion Capture Technology ZugMO Motion Capture Technology
  5. 5. What Is Augmented Reality
  6. 6. WHAT IS AUGMENTED REALITY IT IS NOT VIRTUAL REALITY…
  7. 7. WHAT IS AUGMENTED REALITY AND IT IS DEFINITELY NOT… SECOND LIFE
  8. 8. <ul><li>&quot;Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned with the use of live video imagery which is digitally processed and 'augmented' by the addition of computer-generated graphics.“ </li></ul><ul><li>(Wikipedia) </li></ul>WHAT IS AUGMENTED REALITY SO WHAT IS… AUGMENTED REALITY
  9. 9. WHAT IS AUGMENTED REALITY THE FUTURE OF INFORMATION INTERACTION VIEW INTERACT ACCESS
  10. 10. WHAT IS AUGMENTED REALITY AR IS SCIENCE FICTION IMAGINATION…
  11. 11. WHAT IS AUGMENTED REALITY BECOMING REALITY…
  12. 12. WHAT IS AUGMENTED REALITY RIGHT BEFORE YOUR EYES….
  13. 13. Cannonballz Demo
  14. 14. Webcam Social Shopper Demo
  15. 15. ZugSTAR Demo
  16. 16. The Keys To Success With Augmented Reality
  17. 17. #1 Augmented Reality Based On Utility
  18. 18. #2 Social Media Integration
  19. 19. #3 Long Term Gain vs. Short Term Fame
  20. 20. <ul><li>Thank You! </li></ul><ul><li>Matthew Szymczyk </li></ul><ul><li>CEO, Zugara </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter.com/kobrakai </li></ul><ul><li>Facebook.com/Mhszymczyk </li></ul>

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