Who? What? Why we better care?


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NSGIC President L:earon Dalby (AR) asks some tough questions.

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Who? What? Why we better care?

  1. 1. Who? What? Why we better care? Learon Dalby
  2. 2. Insanity: doing the same thing over and over again and expecting different results. Albert Einstein
  3. 3. Disclaimer <ul><li>I do not have any answers, just lots of questions to consider </li></ul><ul><li>Little if any of this information is original </li></ul><ul><ul><li>Just a compilation of random thoughts generated from various conversations I have had over the last year. </li></ul></ul>
  4. 4. Disclaimer <ul><li>Some reading </li></ul><ul><ul><li>What Would Google Do </li></ul></ul><ul><ul><li>Tribes </li></ul></ul><ul><ul><li>Mashable Blog- http://mashable.com/ </li></ul></ul><ul><ul><li>Free: The Future of a Radical Price </li></ul></ul><ul><ul><li>O’Reilly Radar Blog- http://radar.oreilly.com/ </li></ul></ul>
  5. 5. Census introduces the DIME File 3 NRC Recommends creating a nation GIS for tax parcels Trend toward GIS workstations away from mainframes NSGIC Founded Census replaces DIME with TIGER Trend toward easy GUIs in GIS MapQuest begins; bases service on TIGER MapQuest sells to AOL for $1.1 B Selective Availability Removed in the GPS TeleAtlas Purchases GDT Zillow.com founded Google Earth released Nokia buys Navteq for $8B NGAC formed iPhone 3g sells 1 million units in first weekend FaceBook reaches 100 million users (in 9 months) First full GIS app for an iPhone (CA Seismic) Social media overtakes porn as #1 web activity Twitter develops standard for tweeting locations iPod Apps reach 1 billion downloads (in 9 months) Gov. of CA followers on twitter reach 1 million 96% of gen y has joined a social network FGDC adopts first standard OGC Founded Executive Order 12906 See NGAC Changing Landscape Paper 1980s 1990s 2000s 1970s 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 Some Key Events in or affecting GIS
  6. 6. The Change Includes <ul><li>Social media- not just for home </li></ul><ul><li>Wire vs Wireless (Mobile) </li></ul><ul><ul><li>Web services are real </li></ul></ul><ul><ul><li>Geoweb is really real </li></ul></ul><ul><ul><li>Mobile will rule very soon </li></ul></ul><ul><li>Funding may come in ways we have never considered before- and that’s ok </li></ul>
  7. 7. Social Media- Channels <ul><li>TV advertisers have known for a long time- put commercials on channels your buyers watch </li></ul><ul><li>There are numerous social media tools. You have to communicate on the right channel(s) or you will not be heard </li></ul>
  8. 8. Social Media- Channels- Communication <ul><li>Blogs: </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>LiveJournal </li></ul></ul><ul><ul><li>Open Diary </li></ul></ul><ul><ul><li>TypePad </li></ul></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li>Vox </li></ul></ul><ul><ul><li>ExpressionEngine </li></ul></ul><ul><ul><li>Xanga </li></ul></ul><ul><li>Microblogs: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Plurk </li></ul></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>Jaiku </li></ul></ul><ul><ul><li>fmylife </li></ul></ul>
  9. 9. Social Media- Channels- Communication <ul><li>Networking: </li></ul><ul><ul><li>Bebo </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Orkurt </li></ul></ul><ul><ul><li>Skyrock </li></ul></ul><ul><ul><li>Hi5 </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>Elgg </li></ul></ul><ul><li>Aggregation: </li></ul><ul><ul><li>NutshellMail </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul><ul><ul><li>BrightKite </li></ul></ul><ul><li>Events: </li></ul><ul><ul><li>Upcoming </li></ul></ul><ul><ul><li>Eventful </li></ul></ul><ul><ul><li>Meetup </li></ul></ul>
  10. 10. Social Media- Channels- Collaboration <ul><li>Wikis: </li></ul><ul><ul><li>Wikipdeia </li></ul></ul><ul><ul><li>PBwiki </li></ul></ul><ul><ul><li>wetpaint </li></ul></ul><ul><li>Bookmarking </li></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul><ul><ul><li>GoogleReader </li></ul></ul><ul><ul><li>CiteULike </li></ul></ul><ul><li>News: </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Mixx </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><ul><li>NowPublic </li></ul></ul><ul><li>Opinions: </li></ul><ul><ul><li>Epinions </li></ul></ul><ul><ul><li>Yelp </li></ul></ul>
  11. 11. Social Media- Channels- Multimedia <ul><li>Photo Sharing: </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Zoomr </li></ul></ul><ul><ul><li>Photobucket </li></ul></ul><ul><ul><li>SmugMug </li></ul></ul><ul><ul><li>Picasa </li></ul></ul><ul><li>Video Sharing: </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Vimeo </li></ul></ul><ul><li>Livecasting: </li></ul><ul><ul><li>Ustream.tv </li></ul></ul><ul><ul><li>Justin.tv </li></ul></ul><ul><ul><li>Stickam </li></ul></ul><ul><li>Opinions: </li></ul><ul><ul><li>Epinions </li></ul></ul><ul><ul><li>Yelp </li></ul></ul>
  12. 12. Social Media- Channels
  13. 13. Social Media- Twitter <ul><li>SO </li></ul><ul><li>WHAT?! </li></ul>
  14. 14. Social Media- So What?! <ul><li>A bunch of answers </li></ul><ul><ul><li>Here’s two </li></ul></ul><ul><ul><ul><li>1: You are likely responsible for coordination & collaboration- why don’t you do this with tools folks already use? </li></ul></ul></ul><ul><ul><ul><li>2: These tools are changing the way data is collected and business decisions are made- FAST! </li></ul></ul></ul>
  15. 15. Social Media- Twitter <ul><li>What impact is Twitter going to have on generating a POI file using business logic and the geolocate? </li></ul><ul><li>How can social media tools be used to build, enhance, or edit location information? </li></ul><ul><li>Are ready to map the world at 1:1 and have access to information faster than CNN? </li></ul>
  16. 16. Social Media- Mashups <ul><li>Are we prepared to mashup various feeds from social media tools and make intelligent decisions? </li></ul><ul><li>How few cell phones are needed to track traffic? </li></ul><ul><li>&quot;Results suggest that a 2-3% penetration of cell phones in the driver population is enough to provide accurate measurements of the velocity of the traffic flow.&quot; That's just one conclusion of a study titled Evaluation of Traffic Data Obtained via GPS-enabled Mobile Phones: the Mobile Century field experiment ( pdf ) from UC Berkeley's Institute for Transportation Studies. </li></ul>
  17. 17. Social Media- Its all about Volume <ul><ul><li>http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded </li></ul></ul>Unconfirmed facts
  18. 18. Wire vs. Wireless (Mobile) <ul><li>Little secret: </li></ul><ul><li>Mobile is on the increase </li></ul><ul><li>Impact </li></ul><ul><ul><li>Application development </li></ul></ul><ul><ul><li>Information input/output occurs faster </li></ul></ul><ul><ul><li>Funding </li></ul></ul><ul><ul><li>List another one </li></ul></ul>
  19. 19. Wire vs. Wireless (Mobile) <ul><li>Exerts from Radar.Oreilly.com </li></ul><ul><ul><li>The phone is going to become the primary I/O device for geodata in the near future. What new applications are you building for it? How are the social aapps effecting society and our notions of privacy? </li></ul></ul><ul><ul><li>Mobile phones are being used to generate maps and other geodata. Sensors across the world are capturing more data every second. Reality mining systems are being used to release this data to users in realtime. Who is making the most of this deluge? How can they handle these new data sets? </li></ul></ul>
  20. 20. Wire vs. Wireless (Mobile) <ul><li>Exerts from Radar.Oreilly.com </li></ul><ul><ul><li>Realtime data requires the element of time to be added. This is uncharted design territory. How should time come to the Web?  </li></ul></ul><ul><ul><li>Web mapping is moving past just allowing the display of data (aka red-dot fever). There are now many tools online that help people analyze data and could, in time, challenge traditional GIS systems. How is the Web different? Will end-users take up richer tools?  </li></ul></ul>
  21. 21. Wire vs. Wireless (Mobile) <ul><li>Exerts from Radar.Oreilly.com </li></ul><ul><ul><li>Every updated browser can now geolocate it’s user. Websites are now going to start using this information. What should they do with the information? What new services can be created?  </li></ul></ul><ul><ul><li>The combination of a camera, a GPS and a compass on a mobile phone is going to let us layer information on top of the world. What do you want to see? How will you edit the layers?    </li></ul></ul>
  22. 22. Social Media- The game has changed <ul><ul><li>http://www.youtube.com/watch?v=OJmB1lWIdGw&feature=player_embedded </li></ul></ul>
  23. 23. Economics <ul><li>When marginal cost are so low you round down </li></ul><ul><li>Free </li></ul><ul><ul><li>Free Drinks </li></ul></ul><ul><ul><li>That is so cheap it is viewed as free </li></ul></ul><ul><ul><ul><li>What is the minimum cost at which the product is too good a deal </li></ul></ul></ul><ul><ul><ul><li>This ties to money vs. time and what do you have more of? </li></ul></ul></ul>95% vs 5%
  24. 24. Funding <ul><li>Time and money are two things we all have? </li></ul><ul><ul><li>Assuming that statement is false what does the increase in users / technology mean? </li></ul></ul><ul><ul><li>I think it provides an opportunity for business models that are quite different than asking X government entity for money. </li></ul></ul><ul><ul><li>Mobile presents interesting opportunities </li></ul></ul><ul><li>  </li></ul>
  25. 25. WARNING <ul><li>The story I am telling is totally made up and not real- today </li></ul><ul><li>Or at least I think it is made up </li></ul>Did not include in slide deck for fear of confusion
  26. 26. Funding <ul><li>Few thoughts </li></ul><ul><ul><li>Can we do more with less? </li></ul></ul><ul><ul><li>Authoritative Data Sources </li></ul></ul><ul><ul><li>1-x Gov employee </li></ul></ul><ul><ul><li>10 people saying the same thing </li></ul></ul><ul><ul><li>100 people saying the same thing </li></ul></ul><ul><ul><li>1,000 people saying the same thing </li></ul></ul><ul><ul><li>10,000 people saying the same thing </li></ul></ul><ul><ul><li>100,000 people saying the same thing </li></ul></ul><ul><ul><li>1,000,000 people saying the same thing </li></ul></ul><ul><ul><li>10,000,000 people saying the same thing </li></ul></ul><ul><li>  </li></ul><ul><li>We should rethink everything we thought we knew </li></ul><ul><ul><li>  </li></ul></ul>
  27. 27. Funding Twitter  store location data–that is, latitude and longitude coordinates–on a per-tweet basis, and for your user profile <ul><li>What critical mass makes this: </li></ul><ul><li>A hospital </li></ul><ul><li>St. Vincent Hospital </li></ul><ul><li>What if the legal name is Doctors Hospital </li></ul>At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital Name Date Time X Y St. Vincent 9/28/2009 8:15 St. Vincent 9/28/2009 9:15 Hurt 9/28/2009 10:15 St. Vincent 9/28/2009 11:15 Hospital 9/28/2009 12:15 St. Vincent 9/28/2009 13:15 St. Vincent 9/28/2009 14:15 St. Vincent 9/28/2009 15:15
  28. 28. Funding <ul><li>Few thoughts- continued </li></ul><ul><ul><li>Will we always by an ortho? </li></ul></ul><ul><ul><ul><li>Do you really just need change? </li></ul></ul></ul><ul><ul><ul><ul><li>Why purchase and store all the additional information? </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Why not just buy pixel changes? </li></ul></ul></ul></ul></ul><ul><ul><li>Given the mobile trend who might be interested in having their location highlighted? </li></ul></ul><ul><ul><ul><li>How much would they pay? </li></ul></ul></ul><ul><ul><ul><ul><li>Are they a new player? </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Have you had that discussion? </li></ul></ul></ul></ul></ul><ul><li>  </li></ul>
  29. 29. Funding
  30. 30. Funding
  31. 31. Funding
  32. 32. Funding
  33. 33. Funding
  34. 34. Conlusion <ul><li>Are we missing opportunities to participate as a community? </li></ul><ul><ul><li>IT Dialogue </li></ul></ul><ul><ul><li>IT Summits </li></ul></ul><ul><ul><li>Google Project 10 100 </li></ul></ul><ul><ul><li>There are and will be more </li></ul></ul>2 Ideas = 8 Comments, 21 Votes 106 Ideas submitted Top Idea = 62 Comments, 52 Votes Top 5 = 237 Comments, 221 Votes FOUR OF THE TOP FIVE ARE IN SOME PHASE OF IMPLEMENTATION
  35. 35. Conlusion <ul><li>Are we asking the right questions? </li></ul><ul><ul><li>Standards, Policies, Authoritative data </li></ul></ul><ul><ul><ul><li>Are these relics of the 90’s that we are holding on to? Its just a question </li></ul></ul></ul><ul><li>Are we prepared for the answers? </li></ul><ul><li>Are we prepared for to change? </li></ul><ul><li>Where will we be if we don’t change? </li></ul>
  36. 36. Insanity: doing the same thing over and over again and expecting different results. Albert Einstein
  37. 37. Thank You and Questions