Technologies Shaping The Future of Social Media

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Hans Leijström, Digital Strategist and Business Developer at Sublime http://www.sublime.se, presents how technologies shaping the future of social media. Follow Hans @iceman65.

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Technologies Shaping The Future of Social Media

  1. 1. Photo: Nakedsky M.Sc. Hans Leijström Digital Strategist & Business Developer at Sublime Consulting AB hans.leijstrom@gmail.com @iceman65 LinkedIn SUBLIME CONSULTING AB , VISIT: MÄLARTORGET 19, OLD TOWN STOCKHOLM, PHONE: +46 8-459 96 00, E-MAIL: INFO@SUBLIME.SE 1
  2. 2. Social Media Photo: Scott McLoud This is a SOCIAL OBJECT Photo: woodleywonderworks 2
  3. 3. The Smartphone Timeline 1.2 billion smartphone subscribers 1994 1996 2002 2003 2007 2012 3
  4. 4. Pope Benedict St. Peter's Square in 2005 vs. 2013 Pope Francis 2010 4
  5. 5. Mobile is The Future! 13 % 5
  6. 6. Top 3 - Technology Breakthroughs 6
  7. 7. 7 Flexible Display 2008
  8. 8. 2008 –Cloud Computing - 2008 "If you look at Google Trends, 'cloud computing' came out of nowhere in 2008” Photo: Dell Inc. 8
  9. 9. 2008 – Spotify Public Launch - 2008 Analogue goes digital and digital goes analouge 9
  10. 10. The Internet of Things (IoT) +37 billion by 2020 < 10
  11. 11. The Internet of Things (IoT) 11
  12. 12. The Internet of Things (IoT) “Appcessories” 12
  13. 13. The Internet of Things (IoT) Sensors, RFID-tags, micro chips, NFC etc. 13
  14. 14. “Appcessories” Lifelogging Price: $279.00 Gamification Price: $151.00 Price: $149.00 Price: $221.00 Collaboration Quantified Self IDC forecasts the number of annual mobile app downloads to increase from 10.7 billion in 2010 to nearly 183 billion by 2015 14
  15. 15. 15 “Appcessories”
  16. 16. Smartwatches Price: $179.00 Price: $150.00 Price: $137.00 16
  17. 17. Smart Chargers Price: $150.00 Photo: Jason Jones 17
  18. 18. Wearables Price: $189.00 18
  19. 19. Wearables Photo: Patrik Tschudin 21.6 million US online consumers are willing to wear the augmented reality glasses on a daily basis, as long as they came from a trusted brand. Source: Forrester Research Photo: Chairman of the Joint Chiefs of Staff 19
  20. 20. Wearables “Appcessories” The most profound technologies are those that disappear 20
  21. 21. 3-D Printing Maker Movement 21
  22. 22. Robots “Appcessories” Price: $22.000.00 Price: $521.00 22
  23. 23. Application Program Interfaces (API) 23
  24. 24. Location Based Services (LBS) 24
  25. 25. Gesture Recognition Photo: Intel Free Press 25
  26. 26. Automatic Speech Recognition (ASR) 26
  27. 27. Eye Tracking Photo: Rob Enslin 27
  28. 28. Augmented Reality (AR) Photo: Cea. 28
  29. 29. Unmanned Aerial Vehicle (UAV) Photo: Tobias Björkgren 29
  30. 30. Unmanned Ground Vehicle (UGV) Photo: Mark Doliner 30
  31. 31. Pong 1972 vs. 2013 Mind Control 31
  32. 32. Big Data is Living in The Cloud Pong 1972 vs. 2013 Mind Control 32
  33. 33. The Future is Here! Are You? 2.5 billion people are connected to social media. Social media will be effortless and everywhere. Everything will be connected to social media. Analogue goes digital and vice versa. Big data equals big insights. GO Mobile Photo: Sam Howzit BE Social CREATE Objects CONNECT Things BUILD Relations 33
  34. 34. Go Mobile Any Operating System Any Window Size 34
  35. 35. Be Social Photo: Biger Hartung 35
  36. 36. Create Objects After Event 3 records ”Long-Tail” Before Event 2010-2012 During Event 10 minutes 10. Felix Baumgartner’s supersonic freefall from 128k’ 1. PSY – GANGNAM STYLE 36
  37. 37. Connect Things 37
  38. 38. Think Social Media in everything you do! But, online is no substitute for offline Photo: Anders Frick 38
  39. 39. Thank you! Be smart Photo: Steve Garner 39

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