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The Future is Mobile - Jason DaPonte at AdTech London

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Jason DaPonte's talk, "The Future Is Mobile" at Ad-Tech London.

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The Future is Mobile - Jason DaPonte at AdTech London

  1. 2. @jasondaponte
  2. 3. The Promise: ‘ Your mobile can do anything!’
  3. 4. The Promise: Statistic: We have an average of 1.3 mobiles each
  4. 5. The Promise: Teens frequently have a handset for each network
  5. 6. The Promise: Statistic: There are more of them than there are of us 2008: 4.1b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide
  6. 7. Reality check: Statistic: 49% of the UK adult public has used mobile data
  7. 8. So what is this ‘mobile’ thing anyway? Any interaction with an audience over a portable device or within a mobile situation <ul><ul><li>Personal </li></ul></ul><ul><ul><li>Sociable </li></ul></ul><ul><ul><li>Portable </li></ul></ul><ul><ul><li>Immediate </li></ul></ul><ul><ul><li>Location aware </li></ul></ul>It’s not just a tiny version of the Web!
  8. 9. So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home
  9. 10. So what is this ‘mobile’ thing anyway? Messaging 2.3 trillion SMS messages to be sent in 2008 costing $60.2 billion! (Gartner) 84% of SMS users expect a response within 5 minutes. (160 Characters)
  10. 11. So what is this ‘mobile’ thing anyway? Messaging isn’t just about txt-ing Messaging
  11. 12. So what is this ‘mobile’ thing anyway? Prediction: Messaging types will converge Messaging
  12. 13. So what is this ‘mobile’ thing anyway? Prediction: Messaging types will converge Messaging
  13. 14. So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home
  14. 15. So what is this ‘mobile’ thing anyway? Personalised homepage Choose and rearrange topics Set location Mobile web
  15. 16. So what is this ‘mobile’ thing anyway? Mobile web
  16. 17. So what is this ‘mobile’ thing anyway? Fact: Mobile social networking is the fastest growing activity Mobile web
  17. 18. So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home
  18. 19. So what is this ‘mobile’ thing anyway? Mobile media
  19. 20. So what is this ‘mobile’ thing anyway? Inbound video creativity Mobile media
  20. 21. So what is this ‘mobile’ thing anyway? Mobile media
  21. 22. So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home
  22. 23. So what is this ‘mobile’ thing anyway? Stat: Over 100m iPhone apps have been ‘sold’ Apps/Widgets
  23. 24. So what is this ‘mobile’ thing anyway? 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie   9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Apps/Widgets <ul><li>Camera Zoom v1.1 </li></ul><ul><li>WORMS </li></ul><ul><li>I Dig It v1.2 </li></ul><ul><li>The Secret of Monkey </li></ul><ul><li>Harbour Master – Ep 3 </li></ul><ul><li>Flight Control </li></ul><ul><li>Ragdoll Blaster </li></ul><ul><li>Internet Radio Box </li></ul><ul><li>Pocket God </li></ul><ul><li>London Tube Deluxe </li></ul><ul><li>(Apple’s most popular PAID apps 28.07.09) </li></ul>
  24. 25. So what is this ‘mobile’ thing anyway? 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie   9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Apps/Widgets <ul><li>Camera Zoom v1.1 </li></ul><ul><li>WORMS </li></ul><ul><li>I Dig It v1.2 </li></ul><ul><li>The Secret of Monkey </li></ul><ul><li>Harbour Master – Ep 3 </li></ul><ul><li>Flight Control </li></ul><ul><li>Ragdoll Blaster </li></ul><ul><li>Internet Radio Box </li></ul><ul><li>Pocket God </li></ul><ul><li>London Tube Deluxe </li></ul><ul><li>(Apple’s most popular PAID apps 28.07.09) </li></ul>
  25. 26. 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie   9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Uses unique hardware <ul><li>Camera Zoom v1.1 </li></ul><ul><li>WORMS </li></ul><ul><li>I Dig It v1.2 </li></ul><ul><li>The Secret of Monkey </li></ul><ul><li>Harbour Master – Ep 3 </li></ul><ul><li>Flight Control </li></ul><ul><li>Ragdoll Blaster </li></ul><ul><li>Internet Radio Box </li></ul><ul><li>Pocket God </li></ul><ul><li>London Tube Deluxe </li></ul><ul><li>(Apple’s most popular PAID apps 28.07.09) </li></ul>So what is this ‘mobile’ thing anyway? Apps/Widgets
  26. 27. So what is this ‘mobile’ thing anyway? Apps/Widgets 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie   9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Uses unique hardware Makes a better media device <ul><li>Camera Zoom v1.1 </li></ul><ul><li>WORMS </li></ul><ul><li>I Dig It v1.2 </li></ul><ul><li>The Secret of Monkey </li></ul><ul><li>Harbour Master – Ep 3 </li></ul><ul><li>Flight Control </li></ul><ul><li>Ragdoll Blaster </li></ul><ul><li>Internet Radio Box </li></ul><ul><li>Pocket God </li></ul><ul><li>London Tube Deluxe </li></ul><ul><li>(Apple’s most popular PAID apps 28.07.09) </li></ul>
  27. 28. So what is this ‘mobile’ thing anyway? Apps/Widgets 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie   9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Uses unique hardware Makes a better media device Makes it FUN (aka GAMES) <ul><li>Camera Zoom v1.1 </li></ul><ul><li>WORMS </li></ul><ul><li>I Dig It v1.2 </li></ul><ul><li>The Secret of Monkey </li></ul><ul><li>Harbour Master – Ep 3 </li></ul><ul><li>Flight Control </li></ul><ul><li>Ragdoll Blaster </li></ul><ul><li>Internet Radio Box </li></ul><ul><li>Pocket God </li></ul><ul><li>London Tube Deluxe </li></ul><ul><li>(Apple’s most popular PAID apps 28.07.09) </li></ul>
  28. 29. So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home
  29. 30. So what is this ‘mobile’ thing anyway? Near field comms <ul><li>Trial: BBC Collect London Zoo </li></ul><ul><li>Mobile navigation of an archive </li></ul><ul><li>Children captured ‘packages’ about animals to view on phones </li></ul><ul><li>Packages saved to a personalised webpage that they could revisit at home </li></ul><ul><li>Provide lasting record </li></ul>
  30. 31. So what is this ‘mobile’ thing anyway? Near field comms
  31. 32. So what is this ‘mobile’ thing anyway? Near field comms
  32. 33. So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home
  33. 34. So what is this ‘mobile’ thing anyway? Out of home
  34. 35. So what is this ‘mobile’ thing anyway? Out of home
  35. 36. So what is the problem? <ul><li>Awareness </li></ul>Kristian D. on Flickr
  36. 37. So what is the problem? <ul><li>Awareness </li></ul><ul><li>Costs </li></ul>“ what a month overseas + iPhone gets you” http://www.flickr.com/photos/metropolitician
  37. 38. So what is the problem? <ul><li>Awareness </li></ul><ul><li>Costs </li></ul><ul><li>Technology </li></ul>Gabriel Lopez on Flickr
  38. 39. So what is the problem? <ul><li>Awareness </li></ul><ul><li>Costs </li></ul><ul><li>Technology </li></ul><ul><li>Fragmentation </li></ul>2008: 4.1b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide
  39. 40. So what is the future? Prediction: Mobiles will become primary computing devices <ul><li>Mobile take centre stage </li></ul>Tambaco the Jaguar on Flickr
  40. 41. So what is the future? Prediction: Connected objects will become prevalent <ul><li>Mobile take centre stage </li></ul><ul><li>Everything becomes connected </li></ul>http://www.cutecircuit.com
  41. 42. So what is the future? Prediction: Location will matter more than ever <ul><li>Mobile take centre stage </li></ul><ul><li>Everything becomes connected </li></ul><ul><li>Everything filtered via location </li></ul>http://www.microvision.com
  42. 43. So what is the future? <ul><li>Mobile take centre stage </li></ul><ul><li>Everything becomes connected </li></ul><ul><li>Everything filtered via location </li></ul><ul><li>Mass participation and creativity will grow </li></ul>
  43. 44. Your mobile was just the FIRST connected device.
  44. 45. Thanks. Jason DaPonte j as [email_address] bc.co.uk http://jasondaponte.wordpress.com @jasondaponte

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