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Geolocation Fun

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Presentation of Geolocation services and Foursquare in particular.

Prepared for BarCamp EVN '10.

Published in: Technology, Business
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Geolocation Fun

  1. 1. The GeoLocation Fun B y @dnavre & @arpik
  2. 2. The biggest trend of... <ul><li>2009 </li></ul><ul><li>2010 </li></ul>
  3. 3. What are Geolocation services? <ul><li>Usually mobile </li></ul><ul><li>Emphasis es on “Where you are”, “where things are” </li></ul><ul><li>… or both </li></ul>
  4. 4. А ccessible for almost everyone
  5. 5. G eolocation Uses <ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Google Latitude </li></ul></ul><ul><ul><li>Google Buzz </li></ul></ul><ul><ul><li>Foursquare </li></ul></ul><ul><ul><li>Gowalla </li></ul></ul><ul><ul><li>Facebook (in development) </li></ul></ul><ul><ul><li>GeoCaching </li></ul></ul><ul><ul><li>Location-aware websites </li></ul></ul>
  6. 6. Google Latitude
  7. 7. Geolocation on Twitte r
  8. 8. Foursquare & Gowalla
  9. 9. Why is it fun? <ul><li>More in touch with your friends </li></ul><ul><li>A way to monitor & measure your activ ities </li></ul><ul><li>A way to monitor (read stalk) someone else ;) </li></ul><ul><li>Competition factor </li></ul><ul><li>GeoLocation encourages social activism in real life </li></ul>
  10. 10. Why it is not? <ul><li>O ver-sharing </li></ul><ul><li>Ubiquity of technology </li></ul><ul><li>Privacy </li></ul>
  11. 11. Privacy Issues? <ul><li>wtf?! what's that? </li></ul><ul><li>“ Privacy is dead ”, - Mark Zuckerberg </li></ul><ul><li>“ 1984 ” , - George Orwell Gaspar </li></ul>
  12. 12. How GeoLocation will work on a website/application <ul><ul><li>Check-in system </li></ul></ul><ul><ul><li>Constant tracking in the background (Google Latitude) </li></ul></ul><ul><ul><li>Marking location as on Twitter </li></ul></ul><ul><ul><li>Location based search </li></ul></ul><ul><ul><li>A dvertisement geo-targeting </li></ul></ul><ul><ul><li>Navigation </li></ul></ul><ul><ul><li>... </li></ul></ul>
  13. 13. Geolocation Service Providers <ul><li>GPS </li></ul><ul><li>Cell ID </li></ul><ul><li>WiFi positioning (Google GeoLocation Services ) </li></ul>
  14. 14. Google Geolocation services
  15. 15. Ways to implement it <ul><ul><li>Android </li></ul></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><li>HTML5 </li></ul></ul><ul><ul><li>Other solutions </li></ul></ul>
  16. 16. HTML5 sample <ul><li>It may look scary but it's not </li></ul>
  17. 17. Foursquare <ul><li>Venues </li></ul><ul><li>Tips/To-Dos </li></ul><ul><li>Mayorship </li></ul><ul><li>Badges </li></ul><ul><li>Reward points / Leaderboard </li></ul><ul><li>Friends </li></ul>
  18. 18. facts <ul><li>Location : New York, United States </li></ul><ul><li>Founded : March 11, 2009 (presentation at SXSW 2009) </li></ul><ul><li>Funding : $1.35M (angel investment) </li></ul><ul><li>Employees : 20 </li></ul><ul><li>Apps for : iPhone, Android, Blackberry, WinMobile </li></ul><ul><li>Checkins/sec : 11.58 </li></ul><ul><li>Checkins/day : 700,000, plan to hit the 1 million mark by late June </li></ul><ul><li>Users : 1,000,000 by Apr. 22 </li></ul><ul><li>New users/day : 15,000 </li></ul><ul><li>Top VC's &quot;desperately&quot; want a piece of Foursquare -- which they're valuating at $100 million </li></ul>
  19. 19. badges
  20. 21. meetup <ul><li>Mark your calendars: June 16, 20:30 . Baobab </li></ul><ul><li>RSVP:  http://www.meetup.com/foursquare/5063/ </li></ul>
  21. 22. Thank you <ul><li>@dnavre @arpik </li></ul>

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