Geolocation, The Next Big Thing

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Geolocation, The Next Big Thing

  1. 1. Geolocation <br />The Next Big<br />August 27, 2010<br />@JoSanKu<br />
  2. 2. The Next Big<br />Services<br />Money<br />Ecosystem<br />Strategy<br />
  3. 3. Paris Hilton<br />Hilton, Paris<br />Paris Hilton @ Hilton, Paris<br />http://www.slideshare.net/vicchi/almost-everything-you-ever-wanted-to-know-about-geo-with-woeids<br />
  4. 4. + =<br />
  5. 5. My Geolocation Apps<br />
  6. 6. Geolocation Apps<br />6,000 Geolocation iPhoneApps<br />40~50% of All Apps With Geolocation Attribute<br />http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php<br />
  7. 7. Daum Mobile Map App.<br />Daum Map<br />http://www.etnews.co.kr/news/detail.html?id=201006100292<br />다음-김지현님 자료 중<br />
  8. 8. Web Meets World<br />Offline = Online: Life<br />
  9. 9. web squared<br />SOCIAL<br />GEOLOCATION<br />REALTIME<br />
  10. 10. Mobile web2.0 = Web Squared<br />web2<br />web2.0<br />web1.0<br />1990 2005 2010 2013<br />Who/What+When<br />+Now Here<br />Quality as well as Quantity<br />
  11. 11. Next Big Thing<br />
  12. 12.
  13. 13. New Market, Green Ocean<br />
  14. 14.
  15. 15. Geolocation Services<br />http://www.telecomcircle.com/2009/06/introduction-to-lbs/<br />
  16. 16. Geolocation Checkin SNS<br />
  17. 17. Dennis Crowley<br />
  18. 18.
  19. 19. Social<br />SNS: Communication & Conversation<br />Friendly<br />Game<br />Competition<br />Challenge<br />Reputation<br />Reward<br />Funny<br />Local<br />Local Information<br />Life Logging<br />Informative<br />
  20. 20. Free Crowd Marketing<br />2<br />Engagement<br />1<br />Checkin<br />3<br />Reward<br />
  21. 21. Mayor Specials<br />
  22. 22. Dashboard for Owner<br />
  23. 23.
  24. 24. Foursquare Apps<br />
  25. 25. Foursquare Phenomenon<br /><ul><li>Geolocation Check-in
  26. 26. Convergence and Network Effect
  27. 27. SNS, Game, location, POI, Review
  28. 28. Online, Offline: Social Media for Real Life
  29. 29. Customers + SME: Casual Social Marketing
  30. 30. Revenue Models
  31. 31. Social Objects: People, Book, Songs
  32. 32. Foursquare Platform, Ecosystem, Economy</li></li></ul><li>Game + Loyalty Program<br />platform for location-based games and tours<br />
  33. 33. Twitter Geolocation<br />Enable More Offline Interaction<br />
  34. 34. Augmented RealityRedefinition of Location & Space<br />
  35. 35. Bump<br />Geolocation Transaction: Business Card, Money, Video, Interest<br />
  36. 36. Yelp<br />Social Local Service: Users’ Review<br />
  37. 37. LocalStory, Yelp in Korea<br />Users<br />Mobile Apps and Open Services<br />Social Graph,<br />POI, Review<br />CP<br />Solution Providers<br />4.8M SOHO and SME<br />Advertisers<br />
  38. 38. Facebook Places<br />
  39. 39. Facebook Places<br />Brings Geolocation into Mainstream<br />Social Web, Now GeoSocial Web<br />
  40. 40. Mark Fidelman<br />
  41. 41. Geolocation of The Internet of Things<br />
  42. 42. Data to Value?<br />Social, RealTime, Geolocation<br />
  43. 43. Money: Revenue Models<br />Reward<br />Sponsorship<br />Ad<br />Search<br />Loyalty<br />Clickthrough<br />15%~25% vs.1%<br />Coupon<br />Marketing<br />http://www.penn-olson.com/wp-content/uploads/2010/05/go-geolocation-r7.png<br />
  44. 44. Platform and Ecosystem<br />Mobile Carriers<br />Users<br />Devices<br />Developers<br />Geolocation<br />Advertising<br />SNS/Portals<br />GIS/Map/POI<br />
  45. 45. Geolocation Value Chain<br />http://www.telecomcircle.com/2009/06/introduction-to-lbs/<br />
  46. 46. 12 Key Developments Fueling Geolocation Innovation<br />
  47. 47. Apple?<br />In Korea?<br />
  48. 48. Hope ?<br />
  49. 49. Strategy<br /><ul><li>Creative Copy
  50. 50. Crowdsourcing
  51. 51. Convergence for Smart Life: Look Around
  52. 52. Meshup
  53. 53. Data, Not Only App. or Services
  54. 54. Balancing Privacy and Publicacy
  55. 55. Money within 6 Months
  56. 56. Learning by Doing</li></li></ul><li>Challenges<br /><ul><li>Privacy and Security
  57. 57. Still Niche Market, Mobile Device Constraint
  58. 58. Accuracy and Coverage of Positioning
  59. 59. Revenue Models
  60. 60. No Open Platform
  61. 61. RegulAtiOn (?)
  62. 62. Data to Value</li></li></ul><li>Tweet or Checkin @Pusan<br />+<br />Single<br />+<br />House at Seoul<br />
  63. 63. 2010~<br />2005-2009<br />1990-2004 <br />
  64. 64. How Soon?<br />2013 2014<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
  65. 65. Opportunity<br />Social<br />Mobile Web2.0<br />Geolocation<br />
  66. 66. Offline (with Online) > Online<br />Local Ad > Global Ad<br />
  67. 67. TGIFs: We, Audience<br />TwitterGoogleiPhone/AppleFacebookSkype<br />Local, Location…Our Life<br />
  68. 68.
  69. 69. Before After<br />
  70. 70. Power to the People<br />
  71. 71. @JoSanKu<br />
  72. 72. 2010, Seoul<br />gSNS, Geolocation Social Web<br />2009, Seoul<br />Social Local Service & Platform<br />Geolocation @JoSanKu<br />2000, California<br />IP Geolocation<br />2002 <br />Privacy & Security<br />+$4MM<br />1999, Seoul<br />3 Patents<br />1994, Texas <br />3D Campus Map<br />

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