2. Social Content in theAge
of Digital Media

3. The way media is consumed
is radically different than it
was just five years ago.

4. We reach over 60M
people a month.
SOCIAL
75%ofvisitsfromsocial*
MOBILE
50%ofvisitsfrommobile*
YOUTH
60%areaged18-34
Quantcast, Google Analytics

5. Young audiences have moved online.
55% of online video
views come from 18-34
year-olds.
By 2016, online video is
expected to account for 55% of
all consumer internet traffic.*

6. 85% use social media more than once a day.
Internal Survey, April 2013, 778

7. Mobile video ad spend is set to
quadruple by 2016.
eMarketer

8. The second
screen is real,
and always on.

9. Give your viewers what they want –
more to talk about.

10. Creating custom content sparks
excitement…

11. … and accelerates conversation.

16. Attract your audience.
Amplify experience.
Extend viewership.
Keep the buzz going.

17. When the credits stop rolling,
Keep the convo going.
CatyBurgess
CWMediaVP
caty.burgess@cwtv.com
TerryCity
BuzzFeedWestCoastVP
tcity@buzzfeed.com