The document discusses the growth of mobile devices in the post-PC era, highlighting the rise of smartphones and tablets, with Android dominating the market. In 2013, smartphone sales reached 225 million units, surpassing feature phone sales for the first time. Additionally, mobile app downloads and revenue are projected to increase significantly, with in-app purchases becoming a major revenue source.

1. POST-PC ERA
GROWTH OF MOBILE DEVICES
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2. POST-PC ERA
GROWTH OF MOBILE DEVICES
•
POST-PC ERA, the end of the PC platform, the Market is driven by
MOBILE DEVICES, Consumer tends to use Tablets & Smart Phones.
•
The rapid increase in global smartphone shipments has significantly
expanded the cellular baseband market over the years.
•
LTE Network, driving the market currently is seeing the strongest
growth as carriers around the world increasingly shift to the new
standard for wireless communication.
iOS
Android
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3. DEVICE TREND ANALYSIS
Device
Change
Target
Change
Media
Change
Mobile Applications Rule The World
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4. 2013 GLOBAL PURCHASES on IT
Forrester projects that sales
of tablets to business and
government will go up by
36% this year to $21 billions,
Apple, taking $14 billion of
that
this
year.
Samsung
Galaxy and the Surface from
Microsoft
are
helping
to
expand the tablet market
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5. MOBILE DEVICES & TRENDS
Worldwide Devices Shipments by Operating System (Thousands of Units)
Operating System
2012
2013
2014
2017
Android
497,082
860,937
1,069,503
1,468,619
Windows
346,457
354,410
397,533
570,937
IOS/MacOS
212,899
293,428
359,483
504,147
RIM
34,722
31,253
27,150
24,121
Others
1,122,213
871,718
702,786
396,959
Total
2,213,373
2,411,796
2,556,455
2,964,783
Note: Devices include Notebooks and Desk-based PCs, Tablets, Ultra-Mobiles and
Mobile Phones.
• “Worldwide mobile phone sales to end users totaled 435 million units in the 2Q of 2013,
an increase of 3.6% from the same period last year” Gartner said.
• Android devices expect to increase almost 300% over five years
• iOS/Mac OS grow about 140%
• Windows will have to navigate a successful implementation of mobile devices
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6. MOBILE DEVICES & TRENDS
Worldwide Smartphone Sales to End Users by Operating System in 2Q13
Source: Gartner (August 2013)
(Thousands of Units)
Operating System
2Q13
Units
2Q13 Market
Share (%)
2Q12
Units
2Q12 Market
Share (%)
Android
177,898.2
79.0
98,664.0
64.2
iOS
31,899.7
14.2
28,935.0
18.8
Microsoft
7,407.6
3.3
4,039.1
2.6
BlackBerry
6,180.0
2.7
7,991.2
5.2
Bada
838.2
0.4
4,208.8
2.7
Symbian
630.8
0.3
9,071.5
5.9
Others
471.7
0.2
863.3
0.6
Total
225,326.2
100.0
153,772.9
100.0
• The smartphone operating system (OS) market, Microsoft took over BB for
the first time, taking the 3th spot with 3.3 % percent market share. Android
continued to increase its lead, garnering 79 % of the market in 2Q 2013.
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7. MOBILE DEVICES & TRENDS
Worldwide Smartphone Sales to End Users by Vendor in 2Q13
Source: Gartner (August 2013)
(Thousands of Units)
VENDORS
2Q13
Units
2Q13 Market
Share (%)
2Q12
Units
2Q12 Market
Share (%)
Samsung
71,380.9
31.7
45,603.8
29.7
Apple
31,899.7
14.8
28,935.0
18.8
LG Electronics
11,473.0
5.1
5,827.8
3.8
Lenovo
ZTE
10,671.4
4.7
4,370.9
2.8
9,687.6
4.3
6,331.4
4.1
Others
90,213.6
40.0
62,704.0
40.8
Total
225,326.2
100.0
153,772.9
100.0
“ The Worldwide Smartphone sales to end users reached 225 million units,
grew 46.5% from 2Q 2013 and Exceeded Feature Phone Sales for First Time.”
Egham, Gartner UK, Report on August 14, 2013
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8. DIGITAL LIFESTYLE HAVE IMPACT TO
DIGITAL GENERATION
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9. MOBILE APPLICATIONS
CLOUD
Application
USER
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10. Global Mobile APP Downloads
Projection 2013 – 2017
• 2013 Total Revenue Mobile APPs show an increase of $8 billion from last year to $26 billions.
• 2013 Number of downloads reach 102 billion, Free APPs account for 91% of total downloads
• 2013 In-App Purchase (IAP) account for 17% of the total revenue from APP market.
• Out of the $26 billions expected revenue, $8.8 billion is expected to come from Tablet APPs.
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11. MOBILE APPLICATIONS
• Applications and Engaging Experiences leverage NFC (Near
Field Communications) most effectively, which is clearly the
direction of the future for mobile commerce / social / mobile /
local enablement
• The market for tools to create consumer and enterprise facing
APPs is complex with well over 100 potential tools vendors. For
the next few years no single tool will be optimal for all types of
mobile application so expect to employ several.
October 8, 2013 Gartner, Inc. ORLANDO, Fla.,
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12. MOBILE APPLICATIONS
• Total APPs available for iOS, Android, Windows App, All platforms
for B2C marketplace have grown significantly over the years.
• 2014 IT spending on software development projected to grow
significantly, One of the largest segments expected to drive
growth is APPs.
• For the Business-to-Employee (B2E) and Business-to-Business
(B2B) Apps markets are likely to be more specialized and be
custom developed for a given organization and the market.
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13. MOBILE APPLICATIONS
2013 In-app purchases (IAPs)
make up 17 % of the store
revenue, up from 11 % in 2012,
and increase to 48 % in 2017
Source: Gartner (August 2013)
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14. MOBILE APPLICATIONS
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15. VCs Funding to APP Developers
“Venture capitalists are looking toward mobile app development to invest
$262 million in mobile app developers since beginning of 2013. The rapidly
growing space of mobile app development is leading to race to find and
boost funding for the companies that develop APPs”
said by Jonathan Espinosa, Jul 15th, 2013.
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16. THANK YOU
Esplanade
Ratchadapisek
RS
Tower
China
Fortune Town Embassy
Robinson
CENTRAL RAMA 9
ARIP PUBLIC COMPANY LIMITED
99/16-20 Ratchadapisek Road.
Din Daeng Bangkok 10400
Tel : 02-642-3400
Fax 02-641-2331
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