[Webinar] Micro-influencer event marketing: The why & how right now

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This document discusses micro-influencer event marketing. It provides statistics showing influencer marketing can generate 11x the ROI of traditional advertising and help reach more targeted audiences. The power of influencer marketing lies in relationship building and trust. Effective influencer marketing involves customizing content and partnering with influencers before, during, and after events to ensure message alignment. Micro-influencers with approachable, human qualities are powerful for businesses. The document explores how to identify, engage, and measure influencers to maximize event marketing impact.

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Explore the transformative landscape of Liquid Staking with our comprehensive guide tailored for beginners in 2024. Dive into the fundamentals of staking and witness how it operates within the cryptocurrency realm. Discover the innovative concept of Liquid Staking, which introduces liquidity to traditionally illiquid staked assets, enabling users to trade, sell, or utilize Liquid Staking Tokens (LSTs) within various decentralized finance (DeFi) protocols while still earning staking rewards. Delve deeper into the reasons behind the surging popularity of LSTs and unravel the mechanics of how liquid staking operates. Learn about the advantages and challenges posed by liquid staking, and explore strategic approaches like restaking to maximize returns. Additionally, explore how Intelisync, a leading blockchain development solutions provider, empowers businesses to thrive in the crypto world by offering tailored solutions and leveraging cutting-edge blockchain technology. Unlock the full potential of your staked assets and immerse yourself in the dynamic world of liquid staking today! Dive into the world of liquid staking with our comprehensive guide, designed especially for beginners in the year 2024. Understanding the fundamentals of staking is essential before delving into the intricacies of liquid staking. Staking involves the process of securing cryptocurrency assets by locking them up as collateral, thereby contributing to the security and integrity of blockchain networks while earning additional rewards. However, the traditional staking model has its limitations, primarily revolving around asset liquidity. This is where liquid staking steps in to revolutionize the landscape. Liquid Staking Tokens (LSTs) offer a groundbreaking solution by providing stakeholders with representation tokens for their staked assets, granting them liquidity to trade, sell, or utilize within various DeFi protocols while still earning staking rewards. Our guide explores the reasons behind the rising popularity of Liquid Staking Tokens (LSTs) and elucidates how they function within the decentralized finance (DeFi) ecosystem. We delve into the operational framework of liquid staking, detailing the step-by-step process from staking cryptocurrency assets to receiving and utilizing Liquid Staking Tokens. Moreover, we dissect the advantages and challenges associated with liquid staking, offering insights into maximizing returns while navigating potential risks. From enhanced flexibility and earning potential to regulatory considerations and validator penalties, our guide equips readers with the knowledge needed to make informed decisions in the realm of liquid staking. Additionally, we shed light on the concept of restaking, illustrating how continuously compounding staking rewards can amplify overall profitability over time. Partnering with Intelisync, a leading blockchain development solutions provider, readers discover how to leverage cutting-edge technology to unlock

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[Webinar] Micro-influencer event marketing: The why & how right now

1. MICRO-INFLUENCER EVENT MARKETING THE WHY & HOW RIGHT NOW Dahlia El Gazzar Rachel Stephan

2. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! [POLL] Who do you follow? For what content?

3. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Source: Ard na Sidhe Country House via Small Business Trends

4. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! 94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11x the ROI of traditional advertising.

5. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! 67% of marketers believe that influencer marketing campaigns helps them reach a more targeted audience.

6. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! INFLUENCER MARKETING IS ALL ABOUT THE CUSTOMIZATION OF CONTENT.

7. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Is it about the numbers?

8. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! The power of influencer marketing lies in relationship building and trust and you can't build that overnight so think long term. “ ” Lindsay Fultz @LindsayFultz

9. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Speakers can and should be huge influencers that reinforce and enhance your events theme and goals. But to make that happen you must partner with the speaker before during and after the event to ensure their messages (live and online) are in alignment... “ ”Thom Singer @thomsinger

10. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! When you apply the best principles of intentionally designed experiences with influencers, you can get add extra levels of humanity to things like event marketing, wayfinding, content and more. “ ” Nick Borelli @NickBorelli

11. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! In today's world of influencer marketing, we can better relate to a micro- influencer because it's easier to get to know, like and trust them. We don't have to wade through the masses to reach them or talk to their assistant. They are approachable. They are within arm's reach. A micro-influencer is powerful to any business and the research data backs it. “ ”Madalyn Sklar @MadalynSklar

12. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Who are your influencers? Exhibitors Sponsors Speakers Attendees

13. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Source: Ard na Sidhe Country House via Small Business Trends

14. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation!

15. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! #ETL18

16. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! For Medical Conferences | Symplur

17. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! For Medical Conferences | Symplur

18. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! METRICS THAT MATTER ➔ Interest ➔ Demographics ➔ Geo-location ➔ Platform REACH ENGAGEMENT CONVERSATIONS ➔ Top Performing Posts ➔ Likes, Shares, ➔ Views, Comments ➔ Clicks ➔ Velocity Tracking ➔ Branded Conversations ➔ Word & Emoji Sentiment ➔ Emoji & Phrase Semantic Mapping ➔ Attention Span Source: @lindsayfultz

19. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! MACRO VS MICRO 8K Twitter follower 25K Twitter follower

20. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation!

21. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation!

22. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation!

23. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! +IMEX18

24. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! CMI + Top Rank Results ● 36 marketing influencers ● 48 page eBook ● 15,000 SlideShare views ● More than 2,000 blog post shares amongst 8 posts. ● 29 of 36 influencers activated for an 83% amplification rate. ● More than 4,400 video views on YouTube and native social.

25. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! REWARD YOUR INFLUENCERS VIP Treatment Registration/Travel Recognition Onsite

26. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! CURRENT HOT TREND | Pet Influencers

27. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Ideas to Increase Added Value ● Tweet your fave insight using event hashtag for a chance to win [x] ● Scavenger hunt of all the Instagrammable things, people at event ● Update attendees on key metrics to make them feel like a part of the success ○ Track attendance growth, set benchmarks of virtual attendees, benchmarks of types of engagements crowdsourced questions, % of on-brand comments, positive/neutral/negative sentiment

28. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Daniel Wellington (Swedish watchmaker) CAMPAIGN EXAMPLE

29. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Gary Vaynerchuk INFLUENCER EXAMPLE

30. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! CUSTOM CHATBOTS

31. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! EVENT CHATBOTS

32. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! INFLUENCER CHATBOTS

33. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Kalani Hilliker EXAMPLE 4.9mill followers / Insta

34. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Kalani Hilliker: Facebook Bot

35. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation!

36. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Platforms to Measure

37. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! BE RELEVANT

38. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! BE PROVOCATIVE

39. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! BE PASSIONATE

40. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! BE AUTHENTIC

41. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! YOU are an influencer. In what? Start now.

42. Follow @DahliaElGazzar or @StephanRachel, post “❤💥preso #HubbWebinar” & you’re entered for a chance to win either a Rocketbook Everlast or a 30-min consultation! Dahlia El Gazzar Rachel Stephan snoball.events @snoballevent empowerment.events @DahliaElGazzar

Editor's Notes

Leveraging influencer marketing for events starts with knowing your audience to attract the right guest speakers and attendee list in order to collaborate with them to create compelling interactive content that resonates and incites action. Also don't just focus on interacting with people at the event. Have a strategy in place to interact with virtual attendees to increase future attendance.
Know your guest list Make sure the event is visually appealing Compensate - you get what you pay for Don't just focus on growing event attendance, focus on growing virtual event tune in for more lower hanging fruit attendance in future years Host several live chats with major influencers attending the event. Stream these to online audience through Facebook and IG Live Increase reach + brand recall
https://www.forbes.com/sites/clareoconnor/2017/04/10/earning-power-heres-how-much-top-influencers-can-make-on-instagram-and-youtube/#119aed7024db
Trend in hospitality industry in influencer marketing right now is leveraging pet influencers to showcase how pet friendly their venue and restaurants are - pet owners have disposable income
https://mediakix.com/2016/05/instagram-marketing-case-study-daniel-wellington/#gs.zuia4V4
http://www.vamp.me/blog/how-to-use-chatbots/ https://leadflip.ai/features/ Geared to keep people talking to gather insights to better tailor content & offerings to shorten the sales lead b/c offerings are more customized Bots can not only follow but view, like and comment focusing on the positive/neutral/negative sentiment, shareability (% of comments that have an @mention) and % of comments that are on brand matter most
https://chatbotslife.com/an-event-chatbot-case-study-18de3ada34a5
https://medium.com/swlh/how-to-use-chatbots-for-influencer-campaigns-d3a1938606d6 If you were looking to buy a new car and you decided on a Ford and went to their website for more info -- what if Henry Ford was the chatbot? With entertainment companies chatbots could be for instance with Lionsgate -- it could be all the Power Rangers selling movie tickets, shirts, toys, dvd/dhd downloads. In a couple years, influencer chatbots will be quite normal
Kalani posted three pieces of content on Instagram to drive traffic to the chatbot and generated 112,791 messages and 14x more conversations than her average comments per-post.
https://simplymeasured.com http://home.kred http://buzzsumo.com https://izea.com http://www.linqia.com

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Editor's Notes