Transit 2.0 at
 BART.gov
         Melissa Jordan
    BART.gov Senior Web Producer
         September 8, 2009
BART moves

340,000
 riders a day...
...who aren’t afraid to
use new tools to share their
  experiences on BART.




        Note: BART.gov does not condone pu...
Our challenge:

Harness new platforms to better serve
  and connect with our customers
   Maintain our reputation for safe...
By being the most accurate,
timely, reliable source of info
By having a real-time, interactive,
     user-focused website




            Website designed by Hot Studio: hotstudio.com
By sharing our data with the
   developer community
By going where our
  customers are
        Real-time information on the
        platform of your choice:
By going where our
  customers are
        Real-time information on the
        platform of your choice:
        • Mobile ...
By sharing what we
see and hear on BART...
By connecting:

    Customers with each other
     to help build community
Developers with data and customers
in order to ...
What about ROI?
Find sensible metrics
What about ROI?
           Find sensible metrics

• Website traffic: BART.gov traffic increased after
 the redesign and th...
Positive word-of-mouth
  loyalty is another
 measure of success.
Isn’t it hard to innovate
    in government?
Isn’t it hard to innovate
    in government?


       Yes
Show the organization
 what’s in it for them.
?
Find workarounds.
But use good judgment.




      Image credit: @DrDuran via Twitter
And don’t fear a meme.
 Use it to your advantage...




   Image credit: http://www.flickr.com/photos/audreypenven/3482042...
...by understanding the medium
     and using the right tone.
Next time you’re
in the Bay Area,
Next time you’re
      in the Bay Area,
   BART…and you’re there!
twitter.com/sfbart        bart.gov/facebook             ...
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Transit 2.0 at BART.gov

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BART, Bay Area Rapid Transit, shows how a government agency can use technology to be a provider not only of services—but also of information, data and spaces for building community.

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  • Transit 2.0 at BART.gov

    1. 1. Transit 2.0 at BART.gov Melissa Jordan BART.gov Senior Web Producer September 8, 2009
    2. 2. BART moves 340,000 riders a day...
    3. 3. ...who aren’t afraid to use new tools to share their experiences on BART. Note: BART.gov does not condone puke and/or cocaine.
    4. 4. Our challenge: Harness new platforms to better serve and connect with our customers Maintain our reputation for safe, reliable public transportation How do we do it?
    5. 5. By being the most accurate, timely, reliable source of info
    6. 6. By having a real-time, interactive, user-focused website Website designed by Hot Studio: hotstudio.com
    7. 7. By sharing our data with the developer community
    8. 8. By going where our customers are Real-time information on the platform of your choice:
    9. 9. By going where our customers are Real-time information on the platform of your choice: • Mobile website • Text message updates • Email updates • Twitter • Facebook • Third-party apps • RSS feeds • Posterous blog
    10. 10. By sharing what we see and hear on BART...
    11. 11. By connecting: Customers with each other to help build community Developers with data and customers in order to provide more high-quality products and services
    12. 12. What about ROI? Find sensible metrics
    13. 13. What about ROI? Find sensible metrics • Website traffic: BART.gov traffic increased after the redesign and the start of Web 2.0 and social cross-promotions • Fan interactions: For the week I was preparing this, the largest interacting group was 18-24 year olds, a segment we want to attract • Cost per web user: $0.08 per user session
    14. 14. Positive word-of-mouth loyalty is another measure of success.
    15. 15. Isn’t it hard to innovate in government?
    16. 16. Isn’t it hard to innovate in government? Yes
    17. 17. Show the organization what’s in it for them.
    18. 18. ?
    19. 19. Find workarounds.
    20. 20. But use good judgment. Image credit: @DrDuran via Twitter
    21. 21. And don’t fear a meme. Use it to your advantage... Image credit: http://www.flickr.com/photos/audreypenven/3482042123/
    22. 22. ...by understanding the medium and using the right tone.
    23. 23. Next time you’re in the Bay Area,
    24. 24. Next time you’re in the Bay Area, BART…and you’re there! twitter.com/sfbart bart.gov/facebook sfbart.posterous.com By Melissa Jordan BART.gov Senior Web Producer mjordan@bart.gov Cover & this image: http://www.flickr.com/photos/myelectricsheep

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