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Don’t Go It Alone
Using Collaboration to Solve Creative Design Problems
2
MARIA GIUDICE
CEO AND FOUNDER
HOT STUDIO, INC
3
TODAY’S DISCUSSION
Making good ideas great: the role of collaboration in design
The art of co-creation; using participat...
4
OBSESSIVE CREATIVE COLLABORATOR
5
WHO ARE YOU?
WHAT DO YOU DO?
3 WORDS
10
11
16
Working alone is boring!
Easy for your brain to get stuck
Great ideas are limited to just one brain
The blank page can be ...
col·lab·o·rate  (kə-lāb'ə-rāt')  
intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing ,
col·lab·o·rates
1. To work together, espe...
19
co-creation
participation
communication
facilitation
design thinking
cooperation
brainstorming
ideation
play
teamwork
n...
20
BENEFITS OF COLLABORATION
21
BENEFITS OF COLLABORATION
You get to more ideas faster
Gets your brain moving in unexpected ways
Builds team alignment;...
22
23
WHO SHOULD YOU COLLABORATE WITH?
24
CLIENTS
Creates stakeholder buy-in, streamlines the design process
PROJECT TEAM
Provides multi-disciplinary perspective...
25
POTENTIAL DOWNSIDES
26
POTENTIAL DOWNSIDES
Team dynamics can get in the way
Designers can initially feel disempowered and threatened
This is a...
27
DESIGNER AS FACILITATOR
28
FACILITATION TIPS
Appoint a facilitator, a scribe & a photographer
Stay neutral
Be clear on goals and outcomes
Keep foc...
29
30
31
TOOLS AND METHODS
32
#1: GET PHYSICAL & TACTILE
33
34
35
36
37
#2: THINK OUT LOUD
38
Mind maps
39
Challenges
Strategy?
Project scope?
Timeline?
Communication?
Implementation?
Politics?
Technology?
Team expertise?
40
Aspirations
41
#3: COMMUNICATE VISUALLY
42
Touchy Feely
43
44
Back to basics
45
46
47
#4 SHARE THE ROAD
48
Card sorting
49
Card sorting
50
Brand attribute exercise
51
Use templates
52
Use worksheets
53
#5: PRIORITIZE & SYNTHESIZE
54
Set limits & prioritize
55
Dot voting
56
Mood boards
57
RESULTS
58
59
#1: Get physical and tactile
#2: Think out loud
#3: Communicate visually
#4: Share the road
#5: Prioritize and synthesi...
60
HOW TO CULTIVATE A CREATIVE CULTURE
61
ENVIRONMENT
62
BE SPONTANEOUS
HAVE FUN
63
EVERYONE IS A CONTRIBUTOR
64
ITERATE AND EVOLVE
65
#1: Create a positive environment
#2: Be spontaneous & have fun
#3: Everyone is a contributor
#4: Iterate and evolve
66
PARTING THOUGHTS
Collaboration is fun and yields successful outcomes
Design is a team sport – everyone can contribute
P...
67
de·sign·er
–noun
1. a person who devises or executes designs,
esp. one who creates forms, structures, and
patterns, as ...
68
DESIGNER
co-creator
participant
observer
facilitatorlistener
communicator
ideator
co-conspirator
partner
negotiator
ins...
69
70
71
WHAT’S YOUR SUPER POWER?
72
DOWNLOAD:
http://www.hotstudio.com/#/
presentations/hotpresentations/
CONTACT:
maria@hotstudio.com
twitter: @mgiudice
S...
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
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Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems

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Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems

  1. 1. Don’t Go It Alone Using Collaboration to Solve Creative Design Problems
  2. 2. 2 MARIA GIUDICE CEO AND FOUNDER HOT STUDIO, INC
  3. 3. 3 TODAY’S DISCUSSION Making good ideas great: the role of collaboration in design The art of co-creation; using participatory design techniques to generate great ideas How to build a collaborative culture inside your organization DOWNLOAD THIS PRESENTATION: http://www.hotstudio.com/#/presentations/hotpresentations/
  4. 4. 4 OBSESSIVE CREATIVE COLLABORATOR
  5. 5. 5 WHO ARE YOU? WHAT DO YOU DO? 3 WORDS
  6. 6. 10
  7. 7. 11
  8. 8. 16
  9. 9. Working alone is boring! Easy for your brain to get stuck Great ideas are limited to just one brain The blank page can be a terrifying thing 17 WHY COLLABORATE?
  10. 10. col·lab·o·rate  (kə-lāb'ə-rāt')   intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing , col·lab·o·rates 1. To work together, especially in a joint intellectual effort. 2.To cooperate treasonably, as with an enemy occupation force in one’s country. 18 The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2009 by Houghton Mifflin Company.
  11. 11. 19 co-creation participation communication facilitation design thinking cooperation brainstorming ideation play teamwork negotiation respect openCOLLABORATION
  12. 12. 20 BENEFITS OF COLLABORATION
  13. 13. 21 BENEFITS OF COLLABORATION You get to more ideas faster Gets your brain moving in unexpected ways Builds team alignment; everyone is a creative contributor Improves communication; prevent misunderstandings later Cultivates a creative culture FUN
  14. 14. 22
  15. 15. 23 WHO SHOULD YOU COLLABORATE WITH?
  16. 16. 24 CLIENTS Creates stakeholder buy-in, streamlines the design process PROJECT TEAM Provides multi-disciplinary perspective PEERS Similar brains attacking the same problem CUSTOMERS Provides first-hand customer insight WILDCARD Brings in a completely different outsider perspective WHO SHOULD YOU COLLABORATE WITH?
  17. 17. 25 POTENTIAL DOWNSIDES
  18. 18. 26 POTENTIAL DOWNSIDES Team dynamics can get in the way Designers can initially feel disempowered and threatened This is a new way of working for many people, so expect some resistance Ideas without execution; “collaboration is a waste of time” Potential increase in time and money
  19. 19. 27 DESIGNER AS FACILITATOR
  20. 20. 28 FACILITATION TIPS Appoint a facilitator, a scribe & a photographer Stay neutral Be clear on goals and outcomes Keep focus Don’t allow one person to dominate Involve the quiet participants Actively listen Summarize periodically Source: “8 Tips for Effective Facilitation” By Duncan Brodie
  21. 21. 29
  22. 22. 30
  23. 23. 31 TOOLS AND METHODS
  24. 24. 32 #1: GET PHYSICAL & TACTILE
  25. 25. 33
  26. 26. 34
  27. 27. 35
  28. 28. 36
  29. 29. 37 #2: THINK OUT LOUD
  30. 30. 38 Mind maps
  31. 31. 39 Challenges Strategy? Project scope? Timeline? Communication? Implementation? Politics? Technology? Team expertise?
  32. 32. 40 Aspirations
  33. 33. 41 #3: COMMUNICATE VISUALLY
  34. 34. 42 Touchy Feely
  35. 35. 43
  36. 36. 44 Back to basics
  37. 37. 45
  38. 38. 46
  39. 39. 47 #4 SHARE THE ROAD
  40. 40. 48 Card sorting
  41. 41. 49 Card sorting
  42. 42. 50 Brand attribute exercise
  43. 43. 51 Use templates
  44. 44. 52 Use worksheets
  45. 45. 53 #5: PRIORITIZE & SYNTHESIZE
  46. 46. 54 Set limits & prioritize
  47. 47. 55 Dot voting
  48. 48. 56 Mood boards
  49. 49. 57 RESULTS
  50. 50. 58
  51. 51. 59 #1: Get physical and tactile #2: Think out loud #3: Communicate visually #4: Share the road #5: Prioritize and synthesize
  52. 52. 60 HOW TO CULTIVATE A CREATIVE CULTURE
  53. 53. 61 ENVIRONMENT
  54. 54. 62 BE SPONTANEOUS HAVE FUN
  55. 55. 63 EVERYONE IS A CONTRIBUTOR
  56. 56. 64 ITERATE AND EVOLVE
  57. 57. 65 #1: Create a positive environment #2: Be spontaneous & have fun #3: Everyone is a contributor #4: Iterate and evolve
  58. 58. 66 PARTING THOUGHTS Collaboration is fun and yields successful outcomes Design is a team sport – everyone can contribute Put away your digital devices and get tactile Cultivating a creative culture starts with you DOWNLOAD THIS PRESENTATION: http://www.hotstudio.com/#/presentations/hotpresentations/
  59. 59. 67 de·sign·er –noun 1. a person who devises or executes designs, esp. one who creates forms, structures, and patterns, as for works of art or machines. 2. a schemer, intriguer, or plotter. Dictionary.com Unabridged Based on the Random House Dictionary, © Random House, Inc. 2010.
  60. 60. 68 DESIGNER co-creator participant observer facilitatorlistener communicator ideator co-conspirator partner negotiator instigator storyteller translator
  61. 61. 69
  62. 62. 70
  63. 63. 71 WHAT’S YOUR SUPER POWER?
  64. 64. 72 DOWNLOAD: http://www.hotstudio.com/#/ presentations/hotpresentations/ CONTACT: maria@hotstudio.com twitter: @mgiudice STAY IN TOUCH: hottub.hotstudio.com facebook: hotstudio twitter: @hotstudio THANKS!

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