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Touching Stories: Designing Digital Magazines for the iPad (Matt Carlson)

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Touching Stories: Designing Digital Magazines for the iPad (Matt Carlson)

  1. 1. Cover<br />
  2. 2. Good Morning<br />
  3. 3. Two Matthews<br />
  4. 4. We both have a checkered past<br />
  5. 5. We are both magazine junkies<br />
  6. 6. We are iPad App design veterans<br />
  7. 7. We are both hooked on tablets<br />
  8. 8. And boy does that hurt<br />
  9. 9. Why do tablets matter<br />
  10. 10. 15000000<br />
  11. 11. 28000000<br />
  12. 12. movement<br />
  13. 13. 10<br />
  14. 14. 30/30/40<br />
  15. 15. ava<br />
  16. 16. “I’m just learning all these things from the screen”<br />
  17. 17. Perfect for publishers<br />
  18. 18. Perfect for publishers<br />
  19. 19. Our story begins<br />
  20. 20. 6 week challenge<br />
  21. 21. Opportunity<br />
  22. 22. Risk<br />
  23. 23. The ingredients for “Apple Surprise”<br />
  24. 24. Describing the Process<br />
  25. 25. Swarm<br />
  26. 26. Be the swarm<br />
  27. 27. 3 Paths<br />
  28. 28. The App<br />
  29. 29. The Reader<br />
  30. 30. Interactive Content Modules<br />
  31. 31. The Store<br />
  32. 32. The finish line (not really the finish line)<br />
  33. 33. The tools (whiteboards, paper prototypes, ears, hands)<br />
  34. 34. Dueling Whiteboards image<br />
  35. 35. Paper Prototypes<br />
  36. 36. Listen & Translate<br />
  37. 37. Jazz Hands & Gesture Maps<br />
  38. 38. Layers of Interactivity diagram<br />
  39. 39. Content Evolution diagram<br />
  40. 40. Considerations<br />
  41. 41. The Goods<br />
  42. 42. The Goods<br />
  43. 43. The Goods<br />
  44. 44. The Goods<br />
  45. 45. The Goods<br />
  46. 46. The Goods<br />
  47. 47. The Goods<br />
  48. 48. The Goods<br />
  49. 49. The Goods<br />
  50. 50. The Goods<br />
  51. 51. The Goods<br />
  52. 52. The Goods<br />
  53. 53. The Goods<br />
  54. 54. Big Takeaway<br />
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63.
  64. 64.
  65. 65. {newsstand stats}<br />
  66. 66.
  67. 67.
  68. 68. Why the RIAA misses the 90s<br />
  69. 69. Why the RIAA misses the 90s<br />
  70. 70.
  71. 71.
  72. 72. Really!?<br />
  73. 73.
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79.
  80. 80.
  81. 81.
  82. 82.
  83. 83.
  84. 84. New Magazine<br />
  85. 85.
  86. 86.
  87. 87.
  88. 88.
  89. 89.
  90. 90.
  91. 91.
  92. 92. Customized<br />
  93. 93. Smart<br />
  94. 94.
  95. 95. Thanks! <br />Matthew Carlson (Hot)<br />twitter: @dreamjar<br />& Matthew Davis (Zinio)<br />twitter:@matdvs<br />See this presentation on line:<br />http://bit.ly/gLm0Cs<br />

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