An overview of trends, and analysis of the mobile dating industry. Watch the full presentation (video): http://www.onlinepersonalswatch.com/news/2016/08/mobile-dating-trends-and-analysis-mobile-dating-conference-presentation-.html.

1. Mobile Dating Review - 2016
Mark Brooks
mark@courtlandbrooks.com

2. Thanks
Irena Brooks
Similarweb
Comscore
KPCB
Pew Research

3. Fundings
Scene Setting
Market Overview
Top Mobile Dating Apps
Mobile Landslide
Top News
Mobile Dating App Engagement
New Dating Apps & Features
$$$

4. Scene Setting

5.
“We Help iDating Businesses Grow”
Strategy
Business Development
Media Relations

7. Today 15% of U.S. adults report they have used
online dating sites or mobile dating apps.
Pew Research, 2016

8. Online dating is
a good way to meet
people
People who use
online dating sites
are desperate 23%
59%
29%
44%
2005 2015
Attitudes toward online dating grow more positive
(% of U.S. adults who agrees with the following statements)
Pew Research, 2016

9. Use of online dating & apps by young adults has tripled
(% of U.S. adults who have ever used a dating site & app)
18-24 25-34 35-44 45-54 55-64 65+
3
1213
2122
27
3
6
8
17
22
10
2013 2015
Pew Research, 2016

10. Young adults living at home
(% of 18-34 by living arrangement)
Pew Research, 2016

13. Market Overview

14. comScore, Apr ’16
Online Dating Audience (unique visitors)
Total Audience: 231M
96%
4%
Online Dating: 9.3M
82%
18%
Total Audience: 190M
Online Dating: 33.9M

15. comScore, Apr ’16
Online Dating Audience YOY Change
(unique visitors)
Apr 2015: 15.1M
Apr 2016: 9.3M
0
15
30
2015 2016
Apr 2015: 29.3M
Apr 2016: 33.9M
-39%
0
17.5
35
2015 2016
+16%

16. Google Trends
Hallmark Free Dating Brands In Decline?
-39%
+16%

17. Google Trends
Hallmark Free Dating Brands In Decline +Tinder?
-39%
+16%

25. Mobile Landslide

26. 20%
40%
60%
80%
100%
2009 2010 2011 2012 2013 2014 2015 2016
Desktop Mobile
StatCounter, June 2016
Worldwide
Mobile vs Desktop Traffic

27. StatCounter, June 2016
20%
40%
60%
80%
100%
2009 2010 2011 2012 2013 2014 2015 2016
Desktop MobileIndia
Mobile vs Desktop Traffic

28. StatCounter, June 2016
20%
40%
60%
80%
100%
2009 2010 2011 2012 2013 2014 2015 2016
Desktop MobileNorth America
Mobile vs Desktop Traffic

29. comScore, Feb 2016
+79%
of people who
own a mobile
device own
a smartphone
199 Million people in the U.S.
own smartphone
Smartphone U.S. Marketshare
44%
28%
10%

32. comScore, Feb 2016
Smartphone Platforms U.S. Marketshare
1%
3%
43%
53%

34. Most Downloaded Dating Apps
App Annie, 2015

35. Most Downloaded Dating Apps In Europe
App Annie, 2015

36. Most Downloaded Dating Apps In Asia
App Annie, 2015

37. The Match Group
AshleyMadison
Badoo
eHarmony
Zoosk
Bumble
LovePanky
IAmNaughty
Skout 594
669
734
916
1,178
1,304
2,204
4,777
19,798
Mobile Dating Rankings
comScore, Apr ’16
Total U.S. Unique Visitors (000)
+10%
+58%
+5%
-45%
+34%
-27%
-58%

38. Most Used Dating Apps In USA - Android Only
SimilarWeb, May 2016
Country Usage Rank
POF 48
Tinder 72
Grindr 129
OKCupid 175
Bumble 450
Zoosk 473
Match 590
Happn 664
CoffeeMeetsBagel 738
eHarmony 1552

39. Tinder Zoosk POF
1 2
Match
3 4
Grindr Scruff Christian
Mingle
7 8
eHarmony
9
OKCupid
5 6 10
Badoo
iTunes, June 2016 - USA
Top Grossing
Dating Apps
On iPhone

40. Grindr POF Zoosk OKCupid Match Tinder Bumble eHarmony CMB Happn
56
9
1213
151516
21
39
Average Daily Time Spent
SimilarWeb, May 2016
(in minutes)

47. Top News

48. Spark Networks - Lay Off, Less TV Ads, Revenue & Subscribers Down

49. Lulu Acquired By Badoo

50. Happn To Launch In India

51. Fundings

53. Chinese Dating App Tantan Raised $32M

54. Three Day Rule Raised 1.2M

55. Dating App Once Raises $5M

56. Dating App Mint Raises $1M

57. Dating App Siren Raised 500K

58. 79% Of Bumble Is Owned By Badoo

59. New Apps

61. Fresh - “Selfie” Dating App Created By MatchGroup

62. Snap Interactive’s AYI Is Now FirstMet

63. New Features

64. Tinder Introduces Group Dating

65. Tinder Lets Users Play Matchmakers

66. Badoo Launches Photo Verification

67. Bumble Launches BFF, A Feature To Find Friends

68. Happn Is Launching “See You There” Feature

69. Match Group Wants First Date Feedback

70. $$$

71. 0
400
800
1200
2010 2011 2012 2013 2014 2015
Net Revenue Operating Income
(Million$)

72. MTCH (The Match Group) Stock Performance

73. -20
0
20
40
60
80
2010 2011 2012 2013 2014 2015
Net Revenue Net Income/Loss
(Million$)

74. LOV (Spark Networks) Stock Performance

78. What are our
greatest challenges?

79. 1.The Limited Information Problem

82. 2.The Continuity Problem

83.
“We Help iDating Businesses Grow”
Strategy
Business Development
Media Relations

84. THANK YOU
Mark Brooks
mark@courtlandbrooks.com