3.5.09 Powerpoint Facebook For Beginners DWC Teleclass

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3.5.09 Powerpoint Facebook For Beginners DWC Teleclass

  1. 1. Facebook for Beginners Presented by: Diane K. Danielson Carmina Perez
  2. 2. Facebook Intro <ul><li>Why it’s the ultimate “warm call” </li></ul><ul><li>Personal v. professional use </li></ul><ul><li>Puts the personality into online networking </li></ul><ul><li>Reasons why it’s a good thing: </li></ul><ul><ul><li>Takes away autonomy on the web </li></ul></ul><ul><ul><li>Block people/report people </li></ul></ul><ul><ul><li>Research people before you connect </li></ul></ul>
  3. 3. Keeping it professional <ul><li>Profile settings </li></ul><ul><li>Applications </li></ul><ul><li>Status reports </li></ul><ul><li>Groups </li></ul>
  4. 4. Profile Settings <ul><li>Joining a network (under Account Settings) </li></ul><ul><ul><li>City, region </li></ul></ul><ul><ul><li>School (requires .edu email) </li></ul></ul><ul><ul><li>Work </li></ul></ul><ul><li>Notifications </li></ul><ul><ul><li>Only those requiring immediate response/review </li></ul></ul>
  5. 5. Profile – Personal v. Professional <ul><li>More personal than LinkedIn. </li></ul><ul><li>BUT, use the “coffee room chatter” test. </li></ul>
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  7. 7. Blocked people can’t see your profile & you can’t see theirs.
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  10. 10. Finding Friends <ul><li>Friend finder </li></ul><ul><li>Do NOT invite your entire address book. </li></ul><ul><li>Be selective. </li></ul><ul><li>Use the school tools, etc. </li></ul>
  11. 11. What’s up with Apps? <ul><li>Careful what you add. </li></ul><ul><li>These are fading a bit in popularity. </li></ul><ul><li>Difficult to prevent others seeing that you added an application. </li></ul>
  12. 12. 1. Click on Apps in bottom left. 1. Click on Edit at top of new box.
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  15. 15. Joining Groups <ul><li>Groups are actually an application, so joining a group may show up on your friend’s newsfeed. </li></ul><ul><li>Future actions taken in the group can be limited (i.e. if you didn’t want anyone to know you commented). </li></ul><ul><li>You can also hide the fact you joined a group by editing the settings to “only me”. </li></ul>
  16. 16. It’s all about “status” <ul><li>30/30/30/10 rule </li></ul><ul><li>Cnn.com </li></ul>
  17. 17. Becoming a Fan of a Page <ul><li>Have a brand or something/someone you like, you can become a fan. </li></ul>
  18. 18. Marketing
  19. 19. Facebook Pages & Groups <ul><li>Both allow you to: </li></ul><ul><li>Build a consumer base </li></ul><ul><li>Run promotions </li></ul><ul><li>Share info, video, photos </li></ul><ul><li>Interact with customers </li></ul>
  20. 20. Facebook Pages <ul><li>Pages also allow you to: </li></ul><ul><li>Customize content </li></ul><ul><li>Sell products </li></ul><ul><li>Have unltd # of fans and updates </li></ul><ul><li>Track analytics </li></ul><ul><li>Tie in to Facebook ads </li></ul>
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  23. 23. Facebook Ads
  24. 24. 1. Design your ad
  25. 25. Social ads Will appear on the newsfeed or sidebar
  26. 26. 2. Pick your audience <ul><li>Location </li></ul><ul><li>Age </li></ul><ul><li>Sex </li></ul><ul><li>Keywords </li></ul><ul><li>Education </li></ul><ul><li>Workplace </li></ul><ul><li>Relationship status </li></ul><ul><li>Relationship Interests </li></ul><ul><li>Languages </li></ul>
  27. 27. 3. Set a budget <ul><li>daily maximum? </li></ul><ul><li>run continuously or on specified dates? </li></ul><ul><li>pay for clicks or views? </li></ul><ul><li>maximum bid? </li></ul>
  28. 28. Thank You!

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