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Remaking the Making Company

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I joined Autodesk one year ago to help transform the 33 year old company from product centricity to experience centricity. This is the plan I put in place.

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Remaking the Making Company

  1. 1. Maria Giudice, VP Experience Design Autodesk Remaking the Making Company
  2. 2. THE TIME FOR CHANGE IS NOW INDUSTRY IS EVOLVING CUSTOMER NEEDS ARE CHANGING FROM TRANSACTIONS TO RELATIONSHIPS
  3. 3. CHANGE IS A TEAM SPORT LEADERSHIP TEAM IS READY CLEAR THE PATHWAY TO DRIVE CHANGE TRUST THE PROCESS, BUT GAIN SOME QUICK WINS
  4. 4. NO TIME FOR POLITICAL BULLSHIT SAY WHAT YOU MEAN MATURE DIRECTNESS WALK THE TALK
  5. 5. TREAT EVERY PROBLEM LIKE A DESIGN PROBLEM TRAVEL THE WORLD LISTENING TOUR HANG OUT WITH THE TEAM TELL ME YOUR STORY
  6. 6. IMBALANCE OF POWER ON PRODUCT TEAMS FRAGMENTED ACCESS TO CUSTOMERS SILOS = CUSTOMER EXPERIENCES THAT ARE NOT COHESIVE QUANTITY OF FEATURES OVER QUALITY OF EXPERIENCE DEFINE THE KEY PROBLEMS
  7. 7. FOCUS ON CUSTOMERS SHIP QUALITY BUILD COMMUNITY CONNECT EXPERIENCES
  8. 8. BUILD COMMUNITY
  9. 9. CHANGE YOUR MINDSET Design is an active verb
  10. 10. 10 co-createparticipate observe facilitate listen communicate ideate reinvent partner negotiate instigate innovate translate DESIGN = CHANGE
  11. 11. Everyone is a designer
  12. 12. BUILD COMMUNITY Be inclusive, break down the silos Communicate frequently using multiple platforms Collaborate and share work across borders Train everyone on human centered design methods
  13. 13. FOCUS ON CUSTOMERS
  14. 14. Design is about being in service to others PEOPLE NOT USERS
  15. 15. USER
  16. 16. FOCUS ON CUSTOMERS Do your research: build a strong research practice Create programs to get closer to customers (customer tours of duty) Make research easily accessible for everyone Balance qualitative research with quantitative data
  17. 17. CONNECT EXPERIENCES
  18. 18. PlatformProduct Service
  19. 19. 23Mary Meeker’s Internet Trends Report 2015 CONNECT EXPERIENCES Develop a consistent brand and product point of view Through journey mapping and other tools, design E2E experiences Build product tiger teams to solve problems across the org Create practice task forces to unify around consistent best practices
  20. 20. Create products and services that people will love SHIP QUALITY
  21. 21. MVPM♥PVALUE • EASE OF USE • WELL CRAFTED
  22. 22. SHIP QUALITY Prioritize to fix poor in-product UX experiences; don’t backlog Build in time for craft and polish; set realistic deadlines Dogfood your own products Build less better
  23. 23. FOCUS ON CUSTOMERS SHIP QUALITY BUILD COMMUNITY CONNECT EXPERIENCES
  24. 24. “I feel more connected than ever to my fellow designers—inspired to make change and take on new challenges—and motivated to dig in and get some lovable sh*t done.”
  25. 25. THANK YOU! @mgiudice

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