Social Optimization

Social Media
Strategy
Part 1
Social Optimization
Presented by
Heidi Forbes Öste, CEO and Founder

Developing and maintaining mutually beneficial and effective relationships
What is Social Optimization?

Social optimization principals are critical for successful ENGAGEMENT
in communities / networks / teams
Principles apply both online and face to face
Tools vary and change, but principals do not
”Social” means interacting with PEOPLE
Principals apply to both individuals and organizations
Why Social Optimization?
cc K-Free, Amazon Soccer Team

Social Optimization Elements

Authenticity
What is your STORY?
Who you are makes you REAL
Authenticity  TRUST

Real and Unique, NOT Fake and Same
Kugel
ETIQUETTE RESPECT
INTEGRITY OPEN
Self-Awareness
Solecism

GoalsMeasurable achievements with milestones
ObjectivesYour vision for where you want your story to go
StrategyHow you will accomplish your goals and objectives
Have a Strategy

Goals / Objectives  STRATEGY
Planning!
Participants!
Policy!
Practice!

Be Current / Positive / Present
SEEDING (preparing for growth) Connecting
FEEDING (keeping fresh, relevant knowledge/content) Learning, Sharing, Responding
WEEDING (pruning old content and analyzing data) Adapting to change (Purge non-value added)
-Based on Gardeners analogy of Social Media Strategy by David Armano. Harvard Business Publishing

Share
ETIQUETTE
RESPECT
INTEGRITY -REAL
Recognize
Value of ALL
Resources

Listen
Are you really listening?...
Invite constructive feedback
Don’t only seek answers to YOUR questions
Listen to others’ needs connect to 3rd party solutions if not aligned with yours

Your ”Audience”
Where? Who? Why?
Ben
Dalla

Social Optimization Exercise
Now that you have reviewed the principals of Social Optimization, here are some simple steps to creating a social strategy before applying it to using social media.
Define the following:
Your story, your history what defines you /your business, what is unique. (List or Storyboard)
What are your objectives, what do you want your story to look like in the future
Which story elements to share that support your objectives
Which elements are private (not to be shared and do not add value to your objectives) to create policy for reference
Note: Revisit these. As your story evolves, so will your priorities due to both internal and external factors.
Once you have completed this, you are ready for Part 2

Heidi Forbes Öste
CEO and Founder
heidi@2BalanceU.com
Twitter: 2balanceu
http://blog.2balanceu.com
20 Years Experience Connecting People and Organisations using Social Optimization Strategy.
Advising on Knowledge Sharing Tools and Network Effectiveness

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Social Optimization

by Heidi Forbes Öste on Oct 23, 2009

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Social Optimization — Presentation Transcript