Social MediaStrategyPart 1Social OptimizationPresented byHeidi Forbes Öste, CEO and Founder

Developing and maintaining mutually beneficial and effective relationshipsWhat is Social Optimization?

Social optimization principals are critical for successful ENGAGEMENTin communities / networks / teams Principles apply both online and face to face Tools vary and change, but principals do not ”Social” means interacting with PEOPLEPrincipals apply to both individuals and organizationsWhy Social Optimization?cc K-Free, Amazon Soccer Team

Principles apply both online and face to face

Tools vary and change, but principals do not

”Social” means interacting with PEOPLE

Principals apply to both individuals and organizations

Social Optimization Elements

AuthenticityWhat is your STORY?Who you are makes you REALAuthenticity  TRUST

Real and Unique, NOT Fake and SameKugelETIQUETTE RESPECTINTEGRITY OPENSelf-AwarenessSolecism

GoalsMeasurable achievements with milestonesObjectivesYour vision for where you want your story to goStrategyHow you will accomplish your goals and objectivesHave a Strategy

Goals / Objectives  STRATEGYPlanning!Participants!Policy!Practice!

Be Current / Positive / PresentSEEDING (preparing for growth) ConnectingFEEDING (keeping fresh, relevant knowledge/content) Learning, Sharing, RespondingWEEDING (pruning old content and analyzing data) Adapting to change (Purge non-value added)-Based on Gardeners analogy of Social Media Strategy by David Armano. Harvard Business Publishing

ShareETIQUETTERESPECTINTEGRITY -REALRecognize Value of ALLResources

ListenAre you really listening?... Invite constructive feedbackDon’t only seek answers to YOUR questions Listen to others’ needs connect to 3rd party solutions if not aligned with yours

Invite constructive feedback

Don’t only seek answers to YOUR questions

Listen to others’ needs connect to 3rd party solutions if not aligned with yours

Your ”Audience”Where? Who? Why?BenDalla

Social Optimization ExerciseNow that you have reviewed the principals of Social Optimization, here are some simple steps to creating a social strategy before applying it to using social media.Define the following:Your story, your history what defines you /your business, what is unique. (List or Storyboard) What are your objectives, what do you want your story to look like in the futureWhich story elements to share that support your objectivesWhich elements are private (not to be shared and do not add value to your objectives) to create policy for referenceNote: Revisit these. As your story evolves, so will your priorities due to both internal and external factors.Once you have completed this, you are ready for Part 2

Your story, your history what defines you /your business, what is unique. (List or Storyboard)

What are your objectives, what do you want your story to look like in the future

Which story elements to share that support your objectives

Which elements are private (not to be shared and do not add value to your objectives) to create policy for reference

Heidi Forbes ÖsteCEO and Founderheidi@2BalanceU.comTwitter: 2balanceuhttp://blog.2balanceu.com20 Years Experience Connecting People and Organisations using Social Optimization Strategy.Advising on Knowledge Sharing Tools and Network Effectiveness