This presentation is part one of a three for a course on Social Business Strategy created for Business School students and Small Business Owners. Part 2 (Social Media) and Part 3 (Implementation)
9. Real and Unique, NOT Fake and Same Kugel ETIQUETTE RESPECT INTEGRITY OPEN Self-Awareness Solecism
10. GoalsMeasurable achievements with milestones ObjectivesYour vision for where you want your story to go StrategyHow you will accomplish your goals and objectives Have a Strategy
12. Be Current / Positive / Present SEEDING (preparing for growth) Connecting FEEDING (keeping fresh, relevant knowledge/content) Learning, Sharing, Responding WEEDING (pruning old content and analyzing data) Adapting to change (Purge non-value added) -Based on Gardeners analogy of Social Media Strategy by David Armano. Harvard Business Publishing
20. Which elements are private (not to be shared and do not add value to your objectives) to create policy for referenceNote: Revisit these. As your story evolves, so will your priorities due to both internal and external factors. Once you have completed this, you are ready for Part 2
21. Heidi Forbes Öste CEO and Founder heidi@2BalanceU.com Twitter: 2balanceu http://blog.2balanceu.com 20 Years Experience Connecting People and Organisations using Social Optimization Strategy. Advising on Knowledge Sharing Tools and Network Effectiveness