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Social Optimization
Social Optimization
Social Optimization
Social Optimization
Social Optimization
Social Optimization
Social Optimization
Social Optimization
Social Optimization
Social Optimization
Social Optimization
Social Optimization
Social Optimization
Social Optimization
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Social Optimization

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This presentation is part one of a three for a course on Social Business Strategy created for Business School students and Small Business Owners. Part 2 (Social Media) and Part 3 (Implementation)

This presentation is part one of a three for a course on Social Business Strategy created for Business School students and Small Business Owners. Part 2 (Social Media) and Part 3 (Implementation)

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  1. Social Media<br />Strategy<br />Part 1<br />Social Optimization<br />Presented by<br />Heidi Forbes Öste, CEO and Founder<br />
  2. Developing and maintaining mutually beneficial and effective relationships<br />What is Social Optimization?<br />
  3. Social optimization principals are critical for successful ENGAGEMENT<br />in communities / networks / teams<br /><ul><li> Principles apply both online and face to face
  4. Tools vary and change, but principals do not
  5. ”Social” means interacting with PEOPLE
  6. Principals apply to both individuals and organizations</li></ul>Why Social Optimization?<br />cc K-Free, Amazon Soccer Team<br />
  7. Social Optimization Elements<br />
  8. Authenticity<br />What is your STORY?<br />Who you are makes you REAL<br />Authenticity  TRUST<br />
  9. Real and Unique, NOT Fake and Same<br />Kugel<br />ETIQUETTE RESPECT<br />INTEGRITY OPEN<br />Self-Awareness<br />Solecism<br />
  10. GoalsMeasurable achievements with milestones<br />ObjectivesYour vision for where you want your story to go<br />StrategyHow you will accomplish your goals and objectives<br />Have a Strategy<br />
  11. Goals / Objectives  STRATEGY<br />Planning!<br />Participants!<br />Policy!<br />Practice!<br />
  12. Be Current / Positive / Present<br />SEEDING (preparing for growth) Connecting<br />FEEDING (keeping fresh, relevant knowledge/content) Learning, Sharing, Responding<br />WEEDING (pruning old content and analyzing data) Adapting to change (Purge non-value added)<br />-Based on Gardeners analogy of Social Media Strategy by David Armano. Harvard Business Publishing<br />
  13. Share<br />ETIQUETTE<br />RESPECT<br />INTEGRITY -REAL<br />Recognize <br />Value of ALL<br />Resources<br />
  14. Listen<br />Are you really listening?...<br /><ul><li> Invite constructive feedback
  15. Don’t only seek answers to YOUR questions
  16. Listen to others’ needs connect to 3rd party solutions if not aligned with yours</li></li></ul><li>Your ”Audience”<br />Where? Who? Why?<br />Ben<br />Dalla<br />
  17. Social Optimization Exercise<br />Now that you have reviewed the principals of Social Optimization, here are some simple steps to creating a social strategy before applying it to using social media.<br />Define the following:<br /><ul><li>Your story, your history what defines you /your business, what is unique. (List or Storyboard)
  18. What are your objectives, what do you want your story to look like in the future
  19. Which story elements to share that support your objectives
  20. Which elements are private (not to be shared and do not add value to your objectives) to create policy for reference</li></ul>Note: Revisit these. As your story evolves, so will your priorities due to both internal and external factors.<br />Once you have completed this, you are ready for Part 2<br />
  21. Heidi Forbes Öste<br />CEO and Founder<br />heidi@2BalanceU.com<br />Twitter: 2balanceu<br />http://blog.2balanceu.com<br />20 Years Experience Connecting People and Organisations using Social Optimization Strategy.<br />Advising on Knowledge Sharing Tools and Network Effectiveness<br />

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