Social Strategy for Social Entrepreneurship

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Presentation from the First International Conference on Women's Entrepreneurship in Kosovo 28 October 2010.

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  • SOCIAL ENTERPRISE: Any organization, in any sector, that uses earned income strategies to pursue a double bottom line or a triple bottom line, either alone (as a social sector business) or as part of a mixed revenue stream that includes charitable contributions and public sector subsidies. 
    SOCIAL ENTREPRENEUR: Any person, in any sector, who runs a social enterprise. 
    SOCIAL ENTREPRENEURSHIP: The art of simultaneously pursuing both a financial and a social return on investment (the double bottom line). 
  • Social Venture Philanthropists
    Social Venture Capitalists
    Banks
    NGOs
  • Social Strategy for Social Entrepreneurship

    1. 1. INCREASING PARTICIPATION OF WOMEN IN THE LABOR MARKET AND SOCIAL ENTREPRENEURSHIP Presented by Social Strategist Heidi Forbes Öste ©HeidiForbesÖste,2BalanceUAB FORUM FOR SOUTH EAST EUROPEAN WOMEN ENTREPRENEURS 28-29 October 2010 PRISHTINA-KOSOVA
    2. 2. relating to SOCIETY: relating to human society and how it is organized relating to interaction of PEOPLE: relating to the way in which people in groups behave and interact living in a COMMUNITY: living or preferring to live as part of a community rather than alone offering opportunity for INTERACTION: allowing people to meet and interact with others in a friendly way relating to human WELFARE: relating to human welfare and the organized welfare services that a community provides SO·CIAL [ S SH L ]Ṓ Ə
    3. 3.  Developing and maintaining mutually beneficial and effective relationships  Base rules apply both online and face to face  Tools change, but base rules remain the same  Social mean interacting with PEOPLE WHAT IS SOCIAL OPTIMIZATION?
    4. 4. SOCIAL OPTIMIZATION ELEMENTS
    5. 5. INTERACTION
    6. 6. SOCIAL TOOLS SOURCE CONTENT TRANSLATE BROADCAST CHANNELS RECEIVERS JOURNALISTS SUPPORTERS PARTNERS MEMBERS SPONSORS RESEARCHERS MONITOR & MEASURE * Own homepage
    7. 7. SOCIAL BUSINESS MODELS  Social Enterprise vs. Social Entrepreneurship  Double Bottom Line:  Financial Return On Investment (FROI)  Social Return On Investment (SROI) 2010©HeidiForbesÖste,2BalanceUAB
    8. 8. WHERE DOES SOCIAL ENTREPRENEURSHIP FIT 2010©HeidiForbesÖste,2BalanceUAB
    9. 9. SUPPORTING ORGANIZATIONS 2010©HeidiForbesÖste,2BalanceUAB
    10. 10. Heidi Forbes Öste CEO and Founder heidi@2BalanceU.com Twitter: 2balanceu http://heidiforbesoste.com 20 Years Experience Connecting People and Organisations using Social Optimization Strategy. Advising on Social Media and Network Effectiveness

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