This document provides guidance on creating a social media strategy, including determining goals using the SMART format, key performance indicators, initiatives or tactics to employ, and tools to measure progress. The strategy involves situational analysis, goal setting, identifying metrics, implementing initiatives, and controlling and measuring performance. The overall aim is to develop a social media management plan to achieve organizational objectives.

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How to create a social
media strategy

2. • A plan of action or policy designed to achieve
a major or overall aim.
Strategy is defined as…

3. • Determine your point A.
• What key performance indicators do you
use?
• What tactics and initiatives have you
employed?
Situational Analysis

4. • Craft a GOAL STATEMENT.
• Follow the S.M.A.R.T format.
• What do you want to happen?
Determining your goals

5. • Lead generation
• Loyalty and retention
• Brand awareness
Examples of goals

6. S.M.A.R.T stands for

7. • Key performance indicators let you know if
you’re achieving your goals.
• Determine which key performance indicators
are aligned with your goal.
Determine key performance
indicators and metrics

8. • Reach
• Relevance
• Resonance
3 Rs of Social media

9. • Initiatives (also called tactics) are part of the
overall strategy in reaching a goal.
Initiatives and implementation

10. • Content creation
• Content curation
• Chat ups
• Influencer outreach
Examples of initiatives

11. • This involves listing down the tools you need
to measure your progress.
Control and measurement

12. • Google Analytics
• Facebook Insights
• Twitter Analytics
Control and measurement

13. Social media management plan