The Art of Social Strategy: Don't Waste Your Time on Social Media
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Slides from Workshop at the WIN Conference in Rome 2011. Introduction to the Art of Social Strategy and its base principles.
![relating to SOCIETY: relating to human society and how it is organized relating to interaction of PEOPLE: relating to the way in which people in groups behave and interact living in a COMMUNITY: living or preferring to live as part of a community rather than alone offering opportunity for INTERACTION: allowing people to meet and interact with others in a friendly way relating to human WELFARE: relating to human welfare and the organized welfare services that a community provides SO·CIAL [ SṒSHƏL ] 2011 © Heidi Forbes Öste, 2BalanceU AB](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The Art of Social Strategy: Don't Waste Your Time on Social Media
- 1. The Art of Social Strategy 2011© Heidi Forbes Öste, 2BalanceU AB Don’t Waste Your Time on Social Media Presented by Heidi Forbes ÖsteGlobal Social Strategist@forbesoste #SocialStrategy At WIN Conference, Rome 2011
- 2. relating to SOCIETY: relating to human society and how it is organized relating to interaction of PEOPLE: relating to the way in which people in groups behave and interact living in a COMMUNITY: living or preferring to live as part of a community rather than alone offering opportunity for INTERACTION: allowing people to meet and interact with others in a friendly way relating to human WELFARE: relating to human welfare and the organized welfare services that a community provides SO·CIAL [ SṒSHƏL ] 2011 © Heidi Forbes Öste, 2BalanceU AB
- 3. B2B and B2C P2P Business Strategy + Social Optimization + Social StrategySocial Tools Traditional Leadership Engaged Authentic Leadership Social Tools WHAT IS SOCIAL STRATEGY? 2011 © Heidi Forbes Öste, 2BalanceU AB
- 4. Developing and maintaining MUTUALLY beneficial and effective relationships WHAT IS SOCIAL OPTIMIZATION? 2011 © Heidi Forbes Öste, 2BalanceU AB
- 5. Strategy Revisted 2011 © Heidi Forbes Öste, 2BalanceU AB Slide 5 Copyright © 2BalanceU AB. All rights reserved.
- 6. Culture Authenticity Trust Engagement Transparency Policy 2011 © Heidi Forbes Öste, 2BalanceU AB Slide 6 Copyright © 2BalanceU AB. All rights reserved.
- 7. YOUR NETWORK 2011 © Heidi Forbes Öste, 2BalanceU AB
- 8. YOUR FUTURE 2011 © Heidi Forbes Öste, 2BalanceU AB
- 9. YOUR STORY WITH CLARITY & CONTEXT 2011 © Heidi Forbes Öste, 2BalanceU AB
- 10. CLARITY clarity [ˈklærɪtɪ] : free from obscurity and easy to understand; the comprehensibility of clear expression 2011 © Heidi Forbes Öste, 2BalanceU AB
- 11. CONTEXT Context [ˈkɒntɛkst] : frame of reference, relation, connection, determine relevance 2011 © Heidi Forbes Öste, 2BalanceU AB
- 12. com·mu·ni·ty [kəˈmyunɪti ] of practice: a group of people who share an interest, a craft, and/or a profession. COMMUNITY 2011 © Heidi Forbes Öste, 2BalanceU AB
- 13. co·op·er·ate [kəʊˈɒpəˌreɪt] : To work or act together toward a common end or purpose. COOPERATE 2011 © Heidi Forbes Öste, 2BalanceU AB
- 14. Reconnecting:Creating mutual value in your Connections 2011 © Heidi Forbes Öste, 2BalanceU AB
- 15. THE RULES: ENGAGE AUTHENTICALLY & ADD VALUE 2011 © Heidi Forbes Öste, 2BalanceU AB
- 16. Social Business Ecosystem 2011 © Heidi Forbes Öste, 2BalanceU AB
- 17. Social Media Revolution 2011 2011 © Heidi Forbes Öste, 2BalanceU AB
- 18. WHAT IS SOCIAL MEDIA? “Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” -Brian Solis 2011 © Heidi Forbes Öste, 2BalanceU AB
- 19. THE TOOLS: BE DYNAMIC 2011 © Heidi Forbes Öste, 2BalanceU AB
- 20. WHERE? User numbers 272,066,000 21,293,830 476,213,935 215,939,400 68,553,666 825,094,396 110,931,700 2,095,006,005 2011 © Heidi Forbes Öste, 2BalanceU AB
- 21. HOW? 2011 © Heidi Forbes Öste, 2BalanceU AB
- 22. WHERE CHANGES… 4 years 2011 © Heidi Forbes Öste, 2BalanceU AB
- 23. HOW CHANGES 2011 © Heidi Forbes Öste, 2BalanceU AB
- 24. DETERMINE BASELINE 2011 © Heidi Forbes Öste, 2BalanceU AB
- 25. AUTHENTIC LEADERSHIP AND COMMUNITY 2011 © Heidi Forbes Öste, 2BalanceU AB
- 26. ESTABLISHING THE PATH 2011 © Heidi Forbes Öste, 2BalanceU AB
- 27. ENGAGEMENT: ARE YOU LISTENING? 2011 © Heidi Forbes Öste, 2BalanceU AB
- 28. ENGAGEMENT: SHARING IS POWERFUL 2011 © Heidi Forbes Öste, 2BalanceU AB
- 29. Heidi Forbes Öste CEO and Founder heidi@ForbesOste.com Twitter: @ForbesOste http://forbesoste.com The Art of Social Strategy 20+ Years Experience Connecting People and Organizations usingSocial Optimization Strategy. Advising on Social Media and Network Effectiveness
Editor's Notes
- Who are We?What do we do?What do we want to do?Are the answers the same in a social-based economy? Do we have clear answers?
- Authenticity refers to the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions.Authenticity TrustDependability is a value showing the reliability of a person to others because of his/her integrity, truthfulness, and trustfulness, traits that can encourage someone to depend on him/her.Trust is a relationship of reliance. Trust is a prediction of reliance on an action, based on what a party knows about the other party. -Wikipedia
- Policies for use and interactionMessages for internal and external useProduct / Service descriptionsTool kitsClient relations
- Aligning social strategy with visionAligning social strategy with objectivesVoice for social and sustainability initiativesConnect those with similar interests / networksShare where they are presentEngage youth early
- Does social capital share our passion?Identify Ambassadors (internal)Identify Advocates (external)New compentencies / CommunicatorsPrivate v. Professional
- Identify Human Capital social roles influencers, advocates, connectors, hackers, followersEmphasize / Support face to face networkingProvide tools and training to empower individualsInvite CollaborationAlign the rules for digital sharing with the organizational rules. Understand where there is added value in sharing
- Who is using the tools
- Which tools
- Which tools is your audience using, this evolves. Your content is key
- Don’t make the mistake of trying to become something you are not, a technology provider. Use what is being developed, create partnerships for greater impact and allowing focus on strategy and what you are good at: content and impact.
- Anchor must be own, then can link and cross link to create greater awareness
- Engage in the conversation and provide channels for advocates to support in the best way they can