Personal Branding - Sharing Your Story

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Learn how to share your personal brand story with your target audience to develop you career.

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  • Personal Branding - Sharing Your Story

    1. 1. How Are You Going to Share Your Story? Presented by Shanna Kurpe
    2. 2. AgendaWhat is Integrated Marketing?Set Goals for Your CampaignSelect Tactics for Your Campaign
    3. 3. What is Integrated Marketing? A Holistic View of Marketing Taking Multiple Approaches to Spreading the Same Message Being Ubiquitous
    4. 4. Integrated MarketingThe Right MessageThe Right TimeThe Right Place
    5. 5. Setting GoalsBuild AwarenessCreate Positive InteractionsGain EmploymentDevelop ClienteleEstablish ExpertiseBecome a Thought Leader
    6. 6. Selecting Tactics Social Networking Social Sharing Social Publishing
    7. 7. Next SegmentPlanning Your Integrated Campaign: Social Networking
    8. 8. SourcesBurghardt+Dore. Integrated Marketing Wheel. 2011. Web. 25February 2011.Creative Consultants. I am ?. 2010. Web 25 February 2011.Digerati Life. Goals. 2008. Web. 3 March 2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25February 2011.Reardon, Jeremiah. Brand Me Please. 7 July 2010. BeyondCredentials. Web. 25 February 2011.

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