Meeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013
Presenter: Mitch MIles - The 26.2 Group
Link to Mitch @ www.linkedIn.com/in/mitchmiles
Location: DoubleTree by Hilton - Durham, NC
Falcon's Invoice Discounting: Your Path to Prosperity
Pinterest For Meeting Planners
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2. For Additional Social Media Coaching,
please visit Mitch Miles and the
How Can I Help? 26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - email
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23. Social Media in 2013
Social Media in 2013
00 01 00
0 59
Hours
15
26
37
48
1
2
3
4 Minutes Seconds
44. Why Pinterest? Why Now?
• Simple, Easy to Use
• Improves SEO
• Drives more referral traffic to websites than
YouTube, Google+ and LinkedIn combined.
• Drives more referral traffic than twitter.
• How we learn and connect with people, brands,
companies …
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49. Pinterest Terminology
• Pin (pinned or pinning): Simply means to post
or publish an image.
• Repin To repost or republish an image
someone else has already pinned.
• Repinning an image means you want to
republish the image on your own Pinterest
account, under your chosen board.
50. Pinterest Terminology
• Like Different to repinning as the image will
not be republished on your Pinterest account,
instead it will be archived under your Likes list
and belong to none of your boards.
• Boards A virtual pin board where you can
archive and organize your pinned images
according to their category.
51. Pinterest Terminology
• Comment By leaving a comment, the pinned
image will neither be repinned onto your
Pinterest account or be archived under your Likes
list.
• Follow Pinterest does not have a vetted
friending system, instead you can follow any user
you like.
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53. Our Roadmap
Mile #1 – Importance of First Impression
Mile #2 – “What is Pinterest, Why Pinterest”
Mile #3 – Pinterest Terminology
Mile #4 – Pinteresting Facts & Stats
Mile #5 - Best Practices for Pinterest
Mile #6 - How To …
Mile #7 – PINTEREST “LIVE”
54. They're just kids …
LinkedIn (2003) – 10 Yrs Old
Facebook (2004) - 9 Yrs Old
YouTube (2005) – 7 Yrs Old
Twitter (2006) – 7 Yrs Old
SlideShare (2006) – 6 Yrs Old
Pinterest (2010) – 2.5 Yrs Old
59. Best Practices for Pinterest
1. Infographics
2. Checklists
3. Tutorials
4. Text with Images
5. Videos
60. 1. Infographics
••ProvideValue
Provide Value
••BuildaaRelationship
Build Relationship
••EstablishCredibility
Establish Credibility
Create Your Own Infographics
Create Your Own Infographics
www.infogr.am
www.infogr.am
61. Tools for Making Your Own Infographics
www.infogr.am
www.visual.ly
www.piktochart.com
www.wordle.net
www.pixlr.com
www.iconarchive.com
www.developers.google.com/chart
79. Must Have Pinterest Marketing Strategy
A. Integrate into your website
1. Add a Button to your website
(http://wordpress.org/extend/plugins/pinterest-pin-it-button)
2. The is a button is a “Call to action”.
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83. Must Have Pinterest Marketing Strategy
B. Add a Pinterest Tab to Facebook Page
Step #1 -- http://Iframehost.com/util/installtab/305927716147259
Step #2
Step #3
86. • Opt-In Page
• Website
Where to Send
Your Audience? • Facebook
• YouTube Channel
SOURCE: Insert the
• Request Info Form
URL where you would
like to direct pinner
(s).
88. How to create a Personal Pinterest Page
Create Personal Page
https://pinterest.com/join/signup
89. How to Convert an Existing Pinterest Business Page
Create Business Page
http://business.pinterest.com
90. How to Convert Personal Pinterest Page to a Business Page
Convert an Existing Personal
Page to Business Page
https://pinterest.com/business/convert
91. How to Create a Pinterest Business Page
Create Business Page
https://pinterest.com/business/create
95. Thank You!
For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - email
Editor's Notes
am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
Do You Have a Headache yet?
An online corkboard – people “pin” images from other sites onto Pinterest where other people can repin those same images onto their boards.
Podcasts Webinars Tele-seminars iTunes U iPad
Podcasts Webinars Tele-seminars iTunes U iPad
Tablets Smartphones 33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone. iPad Wiki’s twitter Living Social Groupon Foursquare Gowalla
This will take visitors to your website or specific page you direct them to.