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Meeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013 …

Meeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013
Presenter: Mitch MIles - The 26.2 Group
Link to Mitch @ www.linkedIn.com/in/mitchmiles
Location: DoubleTree by Hilton - Durham, NC

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  • am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • Do You Have a Headache yet?
  • An online corkboard – people “pin” images from other sites onto Pinterest where other people can repin those same images onto their boards.
  • Podcasts Webinars Tele-seminars iTunes U iPad
  • Podcasts Webinars Tele-seminars iTunes U iPad
  • Tablets Smartphones 33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone. iPad Wiki’s twitter Living Social Groupon Foursquare Gowalla
  • This will take visitors to your website or specific page you direct them to.
  • Teach – Teach – Teach Give – Give – Give
  • Quick Glance
  • Quick Glance
  • Quick Glance
  • Quick Glance
  • Teach – Teach – Teach Give – Give – Give
  • Do You Have a Headache yet?

Transcript

  • 1. For Additional Social Media Coaching, please visit Mitch Miles and theHow Can I Help? 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email
  • 2. Social Media in 2013 Social Media in 201300 01 00 0 59Hours 15 26 37 48 1 2 3 4 Minutes Seconds
  • 3. From Brian Solis
  • 4. REMEMBERto take Social Media (PINTEREST) 1 mile at a time
  • 5. http://www.slideshare.net/gothe262
  • 6. Our Roadmap Mile #1 – Importance of Your First Impression Mile #2 – “What is Pinterest, Why Pinterest” Mile #3 – Pinterest Terminology Mile #4 – Pinteresting Facts & Stats Mile #5 - Best Practices for Pinterest Mile #6 - How To … Mile #7 – PINTEREST “LIVE”
  • 7. “First Impressions”
  • 8. “You don’t get a 2nd chance to make a 1st impression”
  • 9. 2nd Impressions
  • 10. 1st Impression is online
  • 11. Why Pinterest? Why Now?• Simple, Easy to Use• Improves SEO• Drives more referral traffic to websites than YouTube, Google+ and LinkedIn combined.• Drives more referral traffic than twitter.• How we learn and connect with people, brands, companies …
  • 12. Pinterest Terminology• Pin (pinned or pinning): Simply means to post or publish an image.• Repin To repost or republish an image someone else has already pinned.• Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.
  • 13. Pinterest Terminology• Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards.• Boards A virtual pin board where you can archive and organize your pinned images according to their category.
  • 14. Pinterest Terminology• Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list.• Follow Pinterest does not have a vetted friending system, instead you can follow any user you like.
  • 15. Our Roadmap Mile #1 – Importance of First Impression Mile #2 – “What is Pinterest, Why Pinterest” Mile #3 – Pinterest Terminology Mile #4 – Pinteresting Facts & Stats Mile #5 - Best Practices for Pinterest Mile #6 - How To … Mile #7 – PINTEREST “LIVE”
  • 16. Theyre just kids …LinkedIn (2003) – 10 Yrs OldFacebook (2004) - 9 Yrs OldYouTube (2005) – 7 Yrs OldTwitter (2006) – 7 Yrs OldSlideShare (2006) – 6 Yrs OldPinterest (2010) – 2.5 Yrs Old
  • 17. by the #’s
  • 18. 15.8 minutes12.1 minutes
  • 19. Best Practices for Pinterest1. Infographics2. Checklists3. Tutorials4. Text with Images5. Videos
  • 20. 1. Infographics ••ProvideValue Provide Value ••BuildaaRelationship Build Relationship ••EstablishCredibility Establish Credibility Create Your Own Infographics Create Your Own Infographics www.infogr.am www.infogr.am
  • 21. Tools for Making Your Own Infographics www.infogr.am www.visual.ly www.piktochart.com www.wordle.net www.pixlr.com www.iconarchive.com www.developers.google.com/chart
  • 22. 2. Checklists
  • 23. CLICK HERE to Download and Print
  • 24. 3. Tutorials1. How To …
  • 25. 42 % Tutorial Pins have a 42% HigherClick Through Rate (CTR)
  • 26. 4. Pins with Text & Images 1. Add Text 2. Add Fonts 3. Add Colors
  • 27. “CAPTIONS” Ask Questions, Add Your Message, Call To Action www.pinterest.com/VisitNC
  • 28. “CAPTIONS”
  • 29. “CAPTIONS”Click H ere = www.pinterest.com/VisitNC
  • 30. GREAT RESOURCEFree Picture Editor. No Registration Required 1. Add Text 2. Add Fonts 3. Add Colors www.picmonkey.com
  • 31. 5. Pin Videos YouTube/Vimeo/Vine
  • 32. FOR MAC USERS
  • 33. For PC & MAC USERS
  • 34. 6. Food Rules
  • 35. www.eventmanagerblog.com/pinterest-boards-event-professionals
  • 36. http://pinterest.com/cvent_inc/boards
  • 37. Marketing with Pinterest
  • 38. Must Have Pinterest Marketing StrategyA. Integrate into your website 1. Add a Button to your website (http://wordpress.org/extend/plugins/pinterest-pin-it-button) 2. The is a button is a “Call to action”.
  • 39. Must Have Pinterest Marketing StrategyB. Add a Pinterest Tab to Facebook PageStep #1 -- http://Iframehost.com/util/installtab/305927716147259Step #2Step #3
  • 40. SOURCE: Insert theURL where you wouldlike to direct pinner (s).
  • 41. • Opt-In Page • Website Where to SendYour Audience? • Facebook • YouTube Channel SOURCE: Insert the • Request Info Form URL where you would like to direct pinner (s).
  • 42. BOARD: dropdown listof Pinterest Boards.
  • 43. How to create a Personal Pinterest Page Create Personal Pagehttps://pinterest.com/join/signup
  • 44. How to Convert an Existing Pinterest Business Page Create Business Pagehttp://business.pinterest.com
  • 45. How to Convert Personal Pinterest Page to a Business Page Convert an Existing Personal Page to Business Page https://pinterest.com/business/convert
  • 46. How to Create a Pinterest Business Page Create Business Pagehttps://pinterest.com/business/create
  • 47. JUSTJUMP IN
  • 48. http://www.slideshare.net/gothe262
  • 49. Thank You!For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email