Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

DMAI 2011 Annual Convention

457 views

Published on

Published in: Travel, Business, News & Politics
  • Be the first to comment

  • Be the first to like this

DMAI 2011 Annual Convention

  1. 1. PASSIONIMPACTINNOVATION
  2. 2. $188 B $118 B Tax Revenue Payroll for Income for Federal, Stat Americans e & LocalSource: Economic Impact of Travel and Tourism
  3. 3. PASSIONATE ADVOCATE “Motivationdetermines what you do. Attitude determines how well you do it.” - Lou Holtz Retired Football Coach & TV Broadcast Analyst
  4. 4. PASSIONATE ADVOCATECHANGING THE CONVERSATION Changing Our Language
  5. 5. PASSIONATE ADVOCATErel●e●vant (rel-uh vuh nt)- adjectivehaving a direct bearing on thesubject at hand
  6. 6. PASSIONATE ADVOCATE$1.5 BillionSource: DMAI, as reported by DMAI DMO members
  7. 7. PASSIONATE ADVOCATECHANGING THE CONVERSATION About Our Industry
  8. 8. PASSIONATE ADVOCATE1.8 Million Meetings$263 Billion in Spending1.7 Million JobsConvention Industry CouncilEconomic Significance of Meetings to the US Economy
  9. 9. PASSIONATE ADVOCATE
  10. 10. PASSIONATE ADVOCATE
  11. 11. PASSIONATE ADVOCATECHANNELIMPACT
  12. 12. PASSIONATE ADVOCATEDIVERSIFIEDINVESTMENT
  13. 13. PASSIONATE ADVOCATE
  14. 14. PASSIONATE ADVOCATECHANGING THE CONVERSATION At Home
  15. 15. PASSIONATE ADVOCATENot-for-profitis just a taxstatus
  16. 16. PASSIONATE ADVOCATEDMOs areinvestmentaccounts
  17. 17. PASSIONATE ADVOCATEINVESTMENT FUNDING
  18. 18. PASSIONATE ADVOCATE DMOs importtemporary tax payers
  19. 19. PASSIONATE ADVOCATE
  20. 20. PASSIONATE ADVOCATE
  21. 21. PASSIONATE ADVOCATE
  22. 22. MASTERING CHANGE“What we really need is amindset shift that will makeus relevant to today‟sconsumers, a mindset shiftfrom „telling & selling‟ tobuilding relationships” - Jim Stengel, Former Global Marketing Officer Proctor & Gamble
  23. 23. MASTERING CHANGEchange (cheynj)- verbto transform or convert
  24. 24. MASTERING CHANGE rnet Blogs Chain Hits TV Media Television Social Networking Lin FTP Chat Virus Commearch GO Enter Portal Email WEB Desigking Business Marketing etwork Spam Forums Doon Connecting Contact rdination Sales Follow
  25. 25. MASTERING CHANGEWeeks Days Hours Immediate
  26. 26. MASTERING CHANGE
  27. 27. MASTERING CHANGE
  28. 28. MASTERING CHANGE
  29. 29. MASTERING CHANGE
  30. 30. RIGHT MARKET SEGMENTSGOALSPERFORMANCE METRICS
  31. 31. MASTERING CHANGE
  32. 32. MASTERING CHANGE Purchase influencesHighly influential in decisions to purchase a product or service All adults Word of mouth 54% Information from a website 47% Email sent by someone you know 42% Something you read in an online interview 31% Something you heard on the radio 29% Television ad 27% Something you received in the mail 25% Magazine ad 23% Newspaper ad 22% Online ad 17% Email sent by an advertiser/company 16% Informercial 12% Mobile phone ad 11%
  33. 33. MASTERING CHANGE of all brand conversations contain aspecific reference to marketing or media as a content source Source: Keller Fay, base: 162,376 conversations
  34. 34. MASTERING CHANGEof all brand conversations contain a specific reference to advertisingSource: Keller Fay
  35. 35. Gen-Y MASTERING CHANGE66% 71%access news read printed online magazinesSource: L2
  36. 36. MASTERING CHANGE
  37. 37. MASTERING CHANGE
  38. 38. NEWATTITUDESNEWFRONTIERS

×