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Pinterest for Business - Is it for you?

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Slides from an SVForum meeting on Pinterest in August 2012

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Pinterest for Business - Is it for you?

  1. 1. Is your business ready?Natascha ThomsonAugust 13, 2012
  2. 2. Let me introduce myself…
  3. 3. About You
  4. 4. Imagine… …a world where you knowindividuals’ wants & dreams…
  5. 5. Example: Friend 1 (Female)
  6. 6. Example: Friend 2 (Male)
  7. 7. Example: Friend 3 (shared board)
  8. 8. Example: Desire
  9. 9. Don’t know her (but get the “picture”)
  10. 10. Category: Animals
  11. 11. Search: HDTVs
  12. 12. The next hour...1. Marketing Fundamentals2. Pinterest Facts3. “How to” Pinterest 1014. “How to” Pinterest for Biz5. Q&A
  13. 13. 10 Social Media Marketing Fundamentals
  14. 14. Social Media B2C B2B = B2P
  15. 15. Pinterest Facts
  16. 16. Pinterest Motivators…
  17. 17. 31
  18. 18. “How to” Pinterest 101 33
  19. 19. Set up your account at Pinterest.com
  20. 20. Set up your account at Pinterest.com
  21. 21. Create a few dashboards (consider topics well)
  22. 22. Build connections & engage
  23. 23. Install the Pin it button
  24. 24. “Pin It” Example
  25. 25. Pin automatically redirects to original site pinned from
  26. 26. Upload pictures & videos
  27. 27. Add URLs & Text
  28. 28. Comment & Tag
  29. 29. Repin
  30. 30. Repin & Likebuttons will Like & Followshow if you hover here
  31. 31. “Click” on picture takes you “through” to source
  32. 32. You can see what has been "pinned" from your site via http://pinterest.com/source/yourwebsite.com
  33. 33. Default = On Good To Know (turn it off)No Private BoardsNo Business “Pages” (Yet)
  34. 34. “How to” Pinterest for Business
  35. 35. Harrods’ Diamond Jubilee Street Party Window Contest* http://www.luxurydaily.com/harrods-builds-loyalists-through-royalty-themed-pinterest-contest/
  36. 36. Announced via FB & Twitter
  37. 37. Pinspiration Board
  38. 38. #HarrodsWindows
  39. 39. Dobango’s July 4th Contest
  40. 40. * http://www.dobango.com/pinterest#
  41. 41. EXPERIMENTPinned this and got no likes Board Name: Real Social•*Operation Mend
  42. 42. EXPERIMENTPinned this and got 3 likes in 5 minutes•Board: Social MediaBoard Name: Social Media
  43. 43. EXPERIMENTPinned this and got 11 likes in 15 minutesBoard Name: Inspirational
  44. 44. Bottom LineKnow your audienceUse the right (high quality) pictures to create tractionEngage in a meaningful wayProvide content worth pinning on your website
  45. 45. B2B Social Media Marketing Consulting Natascha Thomson NaThomson@MarketingXLerator.com http://www.MarketingXLerator.com http://www.LinkedIn.com/in/NataschaThomson @NaThomson https://pinterest.com/nathomson http://www.slideshare.net/NataschaThomson/pinterest-is-your- business-ready Coming Soon: 42 Rules for B2B Social Media Marketing Book 69
  46. 46. MarketingCampSV.org 70
  47. 47. Resources• How to Track Your Website’s Content on Pinterest http://mashable.com/2012/03/14/pinterest-track-content/• 56 Ways to Market Your Business on Pinterest http://www.copyblogger.com/pinterest-marketing/• 150 Brands on Pinterest http://typeaparent.com/150-brands-on-pinterest.html• How to Master Pinterest for B2B Marketing http://blog.hubspot.com/blog/tabid/6307/bid/31428/How-to-Master- Pinterest-for-B2B-Marketing.aspx• Free eBook: How to Use Pinterest for Business http://www.hubspot.com/how-to-use-pinterest-for-business/• Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [Study] http://mashable.com/2012/02/01/pinterest-traffic-study/• Pinterest Usage & Growth US vs. UK• http://www.webanalyticsworld.net/2012/03/pinterest-usage-and-growth-us-vs-uk.html• Brands that Pop on Pinterest• http://blog.hubspot.com/blog/tabid/6307/bid/31199/7-Examples-of-Brands-That-Pop-on-Pinterest.aspx

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